Shopify (TSX:SHOP): Should You Keep Buying as Shares Continue Flying?

Shopify (TSX:SHOP)(NYSE:SHOP) stock has been leading the upward charge on the TSX, but when should investors look to take profits?

| More on:

Undoubtedly, just a handful of sectors seem to be responsible for the broader market’s robust rally going into August. On the TSX Index, energy, financials, and tech stocks flexed their muscles in an impressive fashion over this past year. Whether that will be the case over the next year will be anyone’s guess.

Regardless, contrarian value investors should look to trim overheated stocks within such sectors that may have overextended themselves, as they look to put money to work in some of the cheaper, unappreciated laggards that could evolve to become the new market leaders moving forward.

Nobody wants to trim their winners and add to their losers, especially when it comes to the hot growth stocks with high growth ceilings. If you sold shares of Shopify (TSX:SHOP)(NYSE:SHOP) at any point in the past, you’d be kicking yourself (assuming you didn’t get back in at cheaper prices), as the firm has found a way to power higher, despite the high bar set in front of it by investors and analysts. But disciplined investors know that it’s only prudent to take profits once a stock has surpassed one’s projection of its intrinsic value.

Shopify stock: Is it too expensive at nearly $1,900?

As wonderful a business as Shopify is, one must never lose sight of the valuation. At the end of the day, investing is all about getting a little bit (or a lot) more for every dollar you’ll invest. Like any piece of merchandise, you need every dollar to go as far as it can.

After you’ve purchased shares, you must stay on top of a name, revisiting your financial models, as circumstances change. If nothing has changed but the price, you may want to consider buying, as shares fall substantially below your estimate of their intrinsic value (your price target) or trim when shares exceed it.

Undoubtedly, fast-moving companies like Shopify can be tough to evaluate. The company is really expanding its wings into new markets, such as payments, while it continues to go after its target market in the small- and medium-sized business (SMB) space. Moreover, the company has a knack for blowing away earnings results, inspiring analysts and investors to up their price targets. As a result, it can be tough to get back into a name like Shopify after trimming shares.

The Foolish bottom line

While I’m not against just hanging onto shares of a long-term winner like Shopify, investors must not let one’s exposure to the single stock grow in a way such that their portfolio becomes improperly diversified. After doubling up many times over these past few years, those who’ve seen SHOP stock comprise over 20% of their portfolio should think about diversifying into other asset classes.

Moving ahead, there are many risks for high-growth plays like Shopify. Most notably, higher rates and a reopening-drive slowdown could cause shares to sag.

As painful as it is, you should look to trim if shares are priced above your price target, and your exposure has grown too large for your liking. But if you’re not confident that you’ll be able to buy back into shares at lower prices, just holding on and adding to other positions may also be a good option to diversify away from one’s heavily overweighted holdings.

Fool contributor Joey Frenette has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Shopify. The Motley Fool recommends the following options: long January 2023 $1,140 calls on Shopify and short January 2023 $1,160 calls on Shopify.

More on Stocks for Beginners

Data center servers IT workers
Stocks for Beginners

2 Canadian Stocks With the Potential to Turn $100,000 Into $1 Million

These two Canadian stocks could deliver massive returns in the long run.

Read more »

man makes the timeout gesture with his hands
Dividend Stocks

Why Your TFSA – Not Your RRSP – Should Be Doing the Heavy Lifting

The TFSA’s real superpower is tax-free compounding, and it gets even stronger when you pair it with a proven long-term…

Read more »

A robotic hand interacting with a visual AI touchscreen display.
Tech Stocks

3 Canadian Growth Stocks Worth Considering for a TFSA This Year

These three TSX growth stocks mix real revenue momentum with improving profits, exactly what TFSA investors want for tax-free compounding.

Read more »

warehouse worker takes inventory in storage room
Tech Stocks

Could Buying This One Stock Actually Put You on a Path to Millionaire Status?

Shopify is growing fast, adding AI tools, and winning bigger brands, but its pricey valuation means investors need patience.

Read more »

Transparent umbrella under heavy rain against water drops splash background. Rainy weather concept.
Dividend Stocks

3 Canadian Blue-Chip Stocks I’d Buy in Any Market

These three TSX blue chips combine scale, durable demand, and shareholder-friendly cash returns that can hold up in most markets.

Read more »

looking backward in car mirror
Tech Stocks

2 TSX Stocks That Look Built to Deliver Strong Returns Over the Long Term

Two TSX compounders are building scale today that could power returns for years.

Read more »

pumpjack on prairie in alberta canada
Energy Stocks

3 TSX Dividend Stocks to Buy for Passive Income

Three TSX energy names stand out for passive-income investors who want sustainable payouts, not just high yield.

Read more »

man touches brain to show a good idea
Tech Stocks

Have $3,000 to Invest? 2 High-Potential Growth Stocks Worth Buying Without Overthinking It

Uncover the potential growth of emerging companies. Understand the risks and rewards of investing in high-potential growth stocks.

Read more »