Why goeasy Stock Has Surged 100% in 2021

goeasy (TSX:GSY) stock has more than doubled year to date but continues to trade at an attractive valuation.

| More on:

One of the top stocks on the TSX, goeasy (TSX: GSY) has returned over 100% to investors in the first nine months of 2021. This Canadian company has, in fact, been a solid wealth creator for long-term investors, generating 786% in dividend-adjusted returns in the last five years. Since October 2011, GSY stock has risen an astonishing 3,760%, dwarfing the broader market returns in this period.

Let’s see what has driven goeasy stock higher in 2021 and if it remains a top stock at current levels.

An overview of goeasy   

goeasy is a company headquartered in Ontario that provides prime leasing and lending services through brands such as easyhome, easyfinancial and LendCare. It offers a wide portfolio of financial products and services that include lease-to-own merchandise, personal loans, home equity loans, and auto loans.

Customers can easily conduct transactions via goeasy’s omni-channel model that comprises a mobile and online platform. goeasy has over 400 locations across Canada, and its point-of-sale financing solutions are offered across verticals such as retail, automotive, healthcare, and home improvement.

goeasy has already served over a million Canadians and originated $6.7 billion in loans. Around 33% of its easyfinancial customers have graduated to prime credit, and 60% of these customers have increased credit scores within 12 months of borrowing.

goeasy has managed to increase its sales from $405 million in 2017 to $652 million in 2020. Its operating income has risen from $155 million to $351 million in this period while normalized EBITDA has more than doubled from $196 million to $412 million.

We can see the stellar growth in GSY stock has been on the back of robust top-line and earnings expansion.

What’s next for GSY stock?

Since 2001, goeasy’s revenue has risen at an annual rate of 12.8%, while its net income has increased by 31% annually. Bay Street analysts expect sales to rise by 27% to $830 million in 2021 and by 22.4% to $1.02 billion in 2022. Comparatively, its earnings per share are expected to rise by 38.7% to $10.5 in 2021 and by 19% to $12.46 in 2022.

We can see that GSY stock is valued at a forward price-to-sales multiple of 3.6 and a price-to-earnings multiple of 17.8, which is quite reasonable given its growth forecasts. goeasy also offers investors a dividend yield of 1.4% and has increased these payouts at an annual rate of 39.5% in the last five years.

goeasy recently completed the acquisition of LendCare, which is viewed to be highly complementary and meaningful, as it increases the company’s scale while extending its product line for customers. The acquisition expands goeasy’s POS channel into 3,000 additional merchants, enabling GSY to gain traction into verticals such as powersports, home improvement, and health care.

The buyout also improves and diversifies goeasy’s overall risk profile with higher-quality near-prime borrowers and secured loans.

The Foolish takeaway

Despite its staggering gains in the last decade, goeasy stock is trading at an attractive valuation. It might underperform the broader markets if they turn bearish, but we also know that timing the equity market is impossible. Investors should view every market correction as a buying opportunity and continue to build their position in this undervalued growth stock.

Fool contributor Aditya Raghunath has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned.

More on Tech Stocks

diversification and asset allocation are crucial investing concepts
Tech Stocks

The Market Has Punished This Stock Enough: I’d Buy Before Sentiment Turns

Constellation stock faced a significant downturn this September. Discover why the market is reacting to leadership changes and tariffs.

Read more »

Rocket lift off through the clouds
Tech Stocks

Nova Scotia Just Pitched 20 Projects to the World, and 1 Stock Could Win Big

Nova Scotia brought a menu of “investment-ready” mega projects to global capital, and MDA Space offers a TSX-listed way to…

Read more »

space ship model takes off
Tech Stocks

Canada’s Aerospace Boom is Taking Off: Here’s the TSX Stock to Buy Now

Canada’s aerospace boom is being fuelled by a new wave of defence spending, and Bombardier could be a direct TSX…

Read more »

A microchip in a circuit board powers artificial intelligence.
Tech Stocks

Celestica Stock Has Basically Doubled in the Past Year: Is It Too Late to Buy?

While dilution and a potential slowdown in AI spending remain risks, Celestica’s diversified business offers some protection.

Read more »

AI image of a face with chips
Tech Stocks

Celestica Stock: Why This AI Data Centre Play Just Topped the TSX for a Second Straight Year

Celestica stock has delivered an extraordinary three-year run, driven by surging demand for AI and data-centre infrastructure. Despite its massive…

Read more »

moving into apartment
Tech Stocks

Why Shopify Stock Has Earned a Permanent Spot in My Portfolio

Find out why Shopify remains a key e-commerce player despite setbacks and evolving market dynamics. SHOP deserves a permanent spot…

Read more »

cookies stack up for growing profit
Tech Stocks

3 TSX Stocks to Buy With $2,000 This September

These are the perfect TSX stocks to buy on the recent September pullback. These three stocks could multiply in the…

Read more »

technology moves fast
Tech Stocks

Hey, Silicon Valley: Canadian Tech Stocks Just Delivered a 981% Average Return

The 2026 TSX30 list features five Canadian technology companies whose average return reached an extraordinary 981%.

Read more »