Why the TSX’s Tech Superstar Is a Better Choice Than Amazon (NASDAQ:AMZN)

The TSX’s tech superstar is the underdog to Amazon, but it’s the better choice if you’re investing in the technology sector in 2022.

| More on:

Jeff Bezos’s Amazon was the “Everything Store” before, but it can’t claim that title in 2022. The title belongs to Shopify (TSX:SHOP)(NYSE:SHOP), Canada’s largest publicly listed company.  

Performance-wise, Shopify has outclassed Amazon by wide margin — 731.20% versus 111.25% — in the last three years. The rise to fame of the erstwhile online snowboard store was phenomenal. If you’re investing in technology stocks today, the Canadian tech superstar is the better choice over the American Big Tech firm.

Make commerce better for everyone

Shopify is popularly known as the provider of essential internet infrastructure for commerce. The success of the $233.27 billion e-commerce stems from its all-out support to small business owners and merchants. Harley Finkelstein, Shopify’s president, said, “It took 15 years for our merchants to get to $200 billion in cumulative GMV and just 16 months to double that to $400 billion.”  

Management believes that Shopify makes commerce better for everyone. Its platform and services are engineered for reliability, while delivering a better shopping experience for consumers everywhere. Although the growth pace has slowed down compared to 2020, business remains strong.

Embracing the future

In Q3 2021, Shopify reported impressive growth in merchant solutions (51%) and subscription solutions (37%) revenues versus Q3 2020. Its total revenue increased 46% year over year to US$1.12 billion. The quarter’s highlight was the US$1.14 billion net income, which represents a 500.94% increase from a year ago.

Finkelstein emphasized, “Shopify is making it easier for more merchants worldwide to build direct and authentic relationships with their customers, in creative ways that work best for them.” He added that based on the strong gross merchandise value (GMV) during the quarter, entrepreneurs are embracing a future in which retail happens everywhere.

Amy Shapero, Shopify’s CFO, said, “Our results show that Shopify is executing well, giving our merchants the tools, they need to compete in differentiated ways in a growing number of markets.” She said more merchants are using Shopify’s platform to start and grow their businesses.

According to Shapiro, Shopify’s primary focus is to simplify commerce so that merchants can take full advantage of what digital makes possible and reimagine retail. The Q4 2021 results aren’t out yet, although, historically, the fourth quarter contributes the largest share to Shopify’s full-year revenue.

BNN Bloomberg reported that Shopify merchants brought in US$6.3 billion in sales during the Black Friday and Cyber Monday weekend. The sales figure was 23% higher than the previous year. Rick Watson, an e-commerce consultant, said the pandemic turbocharged Shopify.

Brad Stone from Bloomberg News said Shopify will continue to flourish, because it is “democratizing commerce” and “making entrepreneurship cool.” The top Canadian tech firm focuses on smaller end of the scale, although it has alliances with some of the largest retailers in the world.

Internet Everywhere

Shopify is now a pure digital company. Its founder and CEO Tobi Lütke had such an obsession with remote work that he closed the offices in May 2020. He calls Shopify’s headquarters as “Internet Everywhere.” Lütke acknowledged that Amazon is a worthy rival, and he doesn’t mind being an underdog. However, from an investment standpoint, Shopify is the logical choice between the two technology stocks.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Fool contributor Christopher Liew has no position in any of the stocks mentioned. The Motley Fool owns and recommends Shopify. The Motley Fool recommends Amazon.

More on Tech Stocks

Female raising hands enjoying vacation, standing on background of blue cloudless sky.
Tech Stocks

If You Were Waiting for Tech Stocks to Go on Sale, Now’s Your Chance

Tech stocks, like Constellation Software (TSX:CSU), might be terrific bargains amid volatility.

Read more »

visualization of a digital brain
Tech Stocks

The AI Stocks I’m Seriously Considering After the Tech Wreck

Shopify (TSX:SHOP) stock is a seriously impressive stock that just had a great Black Friday.

Read more »

Engineers walk through a facility.
Tech Stocks

TFSA Investors: How to Invest $7,000 in 2026?

TFSA investors should consider investing in diversified index funds and undervalued growth stocks to derive inflation-beating returns.

Read more »

gift is bigger than the other
Tech Stocks

1 Oversold TSX Tech Stock to Buy and Hold in December 2025

Down almost 55% from its 52-week high, CMG is a TSX tech stock that offers significant upside potential in December…

Read more »

Business success of growth metaverse finance and investment profit graph concept or development analysis progress chart on financial market achievement strategy background with increase hand diagram
Dividend Stocks

This Under-the-Radar Tech Stock Can Be Canada’s Next Unicorn

This under-the-radar Canadian power-tech supplier rides AI data centres and electrification, and could quietly compound into a unicorn.

Read more »

investor looks at volatility chart
Tech Stocks

This Soaring Canadian AI Stock Still Trades at a 33% Discount in December 2025

Down 14% from all-time highs, Celestica is an AI stock that trades at a discount to consensus price targets in…

Read more »

data center server racks glow with light
Tech Stocks

Why AI Infrastructure Could Be Canada’s Hidden Asset Boom

Canada’s clean power and land could make it the backbone of AI’s growth, and Hut 8 offers an infrastructure-first way…

Read more »

A person's hand cupped open with a hologram of an AI chatbot above saying Hi, can I help you
Tech Stocks

Shopify Made a Transformative Deal With OpenAI: Is the Stock a Buy?

Shopify (TSX:SHOP) is an AI winner and shares might be too cheap to pass up given the growth catalysts in…

Read more »