Why the TSX’s Tech Superstar Is a Better Choice Than Amazon (NASDAQ:AMZN)

The TSX’s tech superstar is the underdog to Amazon, but it’s the better choice if you’re investing in the technology sector in 2022.

| More on:

Jeff Bezos’s Amazon was the “Everything Store” before, but it can’t claim that title in 2022. The title belongs to Shopify (TSX: SHOP)(NYSE:SHOP), Canada’s largest publicly listed company.  

Performance-wise, Shopify has outclassed Amazon by wide margin — 731.20% versus 111.25% — in the last three years. The rise to fame of the erstwhile online snowboard store was phenomenal. If you’re investing in technology stocks today, the Canadian tech superstar is the better choice over the American Big Tech firm.

Make commerce better for everyone

Shopify is popularly known as the provider of essential internet infrastructure for commerce. The success of the $233.27 billion e-commerce stems from its all-out support to small business owners and merchants. Harley Finkelstein, Shopify’s president, said, “It took 15 years for our merchants to get to $200 billion in cumulative GMV and just 16 months to double that to $400 billion.”  

Management believes that Shopify makes commerce better for everyone. Its platform and services are engineered for reliability, while delivering a better shopping experience for consumers everywhere. Although the growth pace has slowed down compared to 2020, business remains strong.

Embracing the future

In Q3 2021, Shopify reported impressive growth in merchant solutions (51%) and subscription solutions (37%) revenues versus Q3 2020. Its total revenue increased 46% year over year to US$1.12 billion. The quarter’s highlight was the US$1.14 billion net income, which represents a 500.94% increase from a year ago.

Finkelstein emphasized, “Shopify is making it easier for more merchants worldwide to build direct and authentic relationships with their customers, in creative ways that work best for them.” He added that based on the strong gross merchandise value (GMV) during the quarter, entrepreneurs are embracing a future in which retail happens everywhere.

Amy Shapero, Shopify’s CFO, said, “Our results show that Shopify is executing well, giving our merchants the tools, they need to compete in differentiated ways in a growing number of markets.” She said more merchants are using Shopify’s platform to start and grow their businesses.

According to Shapiro, Shopify’s primary focus is to simplify commerce so that merchants can take full advantage of what digital makes possible and reimagine retail. The Q4 2021 results aren’t out yet, although, historically, the fourth quarter contributes the largest share to Shopify’s full-year revenue.

BNN Bloomberg reported that Shopify merchants brought in US$6.3 billion in sales during the Black Friday and Cyber Monday weekend. The sales figure was 23% higher than the previous year. Rick Watson, an e-commerce consultant, said the pandemic turbocharged Shopify.

Brad Stone from Bloomberg News said Shopify will continue to flourish, because it is “democratizing commerce” and “making entrepreneurship cool.” The top Canadian tech firm focuses on smaller end of the scale, although it has alliances with some of the largest retailers in the world.

Internet Everywhere

Shopify is now a pure digital company. Its founder and CEO Tobi Lütke had such an obsession with remote work that he closed the offices in May 2020. He calls Shopify’s headquarters as “Internet Everywhere.” Lütke acknowledged that Amazon is a worthy rival, and he doesn’t mind being an underdog. However, from an investment standpoint, Shopify is the logical choice between the two technology stocks.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Fool contributor Christopher Liew has no position in any of the stocks mentioned. The Motley Fool owns and recommends Shopify. The Motley Fool recommends Amazon.

More on Tech Stocks

Young Boy with Jet Pack Dreams of Flying
Tech Stocks

Canada’s Aerospace Boom Could Be Just Getting Started: Here’s the Stock I’d Buy

Canada’s aerospace hub in Montreal could benefit from surging global defence budgets, and CAE may be a key way to…

Read more »

A worker gives a business presentation.
Tech Stocks

OpenText Stock Is Down 42%: Here’s Why I’d Buy it After Canada’s Investment Summit

AI hype is everywhere, but OpenText could be the unflashy data “plumbing” that makes corporate AI actually work.

Read more »

Young Boy with Jet Pack Dreams of Flying
Tech Stocks

MDA Space Stock: How This Canadian Company Became a Space Sector Standout

MDA Space stock combines proven Canadian technology, a $4 billion backlog, and strong growth across satellites, robotics, and geointelligence.

Read more »

trends graph charts data over time
Tech Stocks

Celestica Stock Has Been on a Roller Coaster the Past Month: What’s Going On?

Celestica stock keeps swinging wildly. Here's what's really driving the volatility, and why the AI hardware maker's fundamentals still look…

Read more »

diversification and asset allocation are crucial investing concepts
Tech Stocks

The Market Has Punished This Stock Enough: I’d Buy Before Sentiment Turns

Constellation stock faced a significant downturn this September. Discover why the market is reacting to leadership changes and tariffs.

Read more »

Rocket lift off through the clouds
Tech Stocks

Nova Scotia Just Pitched 20 Projects to the World, and 1 Stock Could Win Big

Nova Scotia brought a menu of “investment-ready” mega projects to global capital, and MDA Space offers a TSX-listed way to…

Read more »

space ship model takes off
Tech Stocks

Canada’s Aerospace Boom is Taking Off: Here’s the TSX Stock to Buy Now

Canada’s aerospace boom is being fuelled by a new wave of defence spending, and Bombardier could be a direct TSX…

Read more »

A microchip in a circuit board powers artificial intelligence.
Tech Stocks

Celestica Stock Has Basically Doubled in the Past Year: Is It Too Late to Buy?

While dilution and a potential slowdown in AI spending remain risks, Celestica’s diversified business offers some protection.

Read more »