Have the Cryptocurrency Industry and Bitcoin’s Price Finally Bottomed?

After almost two weeks when Bitcoin’s price has traded flat or even gained slightly, is the sell-off in the cryptocurrency industry finally over?

Over the last two years, Bitcoin’s (CRYPTO:BTC) price has skyrocketed and the rest of the cryptocurrency industry have gained a tonne of popularity. It’s highly likely you heard of Bitcoin long before the pandemic. But it wasn’t until these last two years that that broader market has taken Bitcoin and the rest of the cryptocurrency industry a lot more seriously.

After all the development that’s gone on in the space over the last half-decade, it’s not surprising cryptocurrencies are starting to catch on.

Several issues have been addressed and continue to be addressed. In addition, the innovation continues to create new products and services that have many use cases and solve real-world problems.

So as more retail investors, institutional investors, and even corporations have looked to gain exposure to the industry in one way or another, it’s clear there is a lot of long-term potential. And now, after months of cryptocurrencies selling off, including the price of Bitcoin, which is down 47% from its all-time high, it looks like the industry may have finally bottomed.

cryptocurrency, crypto, blockchain

Image source: Getty Images

Where is the price of Bitcoin and the rest of the cryptocurrency industry going?

At the start of 2020, prior to cryptocurrencies becoming highly popular, the entire industry had a combined market cap of roughly US$193 billion.

Then 2020 arrived, and the pandemic hit, and a lot of people were stuck indoors. And while the industry got an initial boost from the expectation of higher inflation and all the cash that was injected into markets, with so many working from home, development in the space increased significantly as well.

So by the start of 2021, just over 13 months ago, the total value of the cryptocurrency industry had grown to more than US$770 billion.

And that massive rally essentially continued all throughout last year until Bitcoin’s price and the rest of the cryptocurrency industry finally peaked in November. At that point, the total market value of the industry was just shy of US$3 trillion.

A series of headwinds, including the expectation of higher interest rates in 2022, led many investors to reassess their portfolios and reduce exposure to higher-risk assets. So the industry, which we all know to be super volatile, subsequently began a significant sell-off.

However, just last week, on January 24, it finally reached its low for the current sell-off, bottoming at almost exactly US$1.5 trillion. That’s a roughly 50% fall from the high it reached in November.

Should you invest in cryptocurrencies today?

Ever since it bottomed last week, the market value of the cryptocurrency industry has been mostly flat. However, it is technically up by about 10% to roughly US$1.7 trillion today. So you may be wondering if cryptocurrencies like Bitcoin are worth a buy at this price.

However, as volatile as cryptocurrencies can be, I wouldn’t worry about where the price is going in the short term. It’s far too hard to predict. And with the cryptocurrency industry, it’s all about the long-term growth potential it offers.

So rather than worry about where the price might be tomorrow, it’s crucial to focus on whether you believe that cryptocurrencies like Bitcoin and blockchain technology will have a significant impact on society over the long run.

Because if you are bullish on crypto, with the entire industry, especially well-known coins such as Bitcoin, trading right now at a massive discount, it could be one of the best times in recent months to be buying.

Fool contributor Daniel Da Costa owns Bitcoin. The Motley Fool owns and recommends Bitcoin.

More on Investing

Stocks for Beginners

The Canadian ETFs That Deserve Far More Attention Than They’re Getting

These three Canadian ETFs aren't just being overlooked, they're some of the best funds you can buy in this environment.

Read more »

rising arrow with flames
Tech Stocks

1 Canadian Stock Supercharged to Surge in 2026

VitalHub crossed $100 million in revenue in 2025 and is building AI tools customers are already paying for. Here is…

Read more »

dividend stocks are a good way to earn passive income
Stocks for Beginners

5 Stocks to Hold for the Next Decade

Take a closer look at these TSX stocks if you’re looking to allocate some investment capital to Canadian equities for…

Read more »

cookies stack up for growing profit
Dividend Stocks

4 Dividend Stocks I’d Happily Double My Position in Today

These four quality dividend stocks offer attractive buying opportunities in this uncertain outlook.

Read more »

Woman checking her computer and holding coffee cup
Investing

2 TSX Stocks I’d Buy Aggressively the Next Time Markets Pull Back

Discover how the stock market is recovering from the Iran war. Analyze stock trends and the performance of Celestica stock.

Read more »

Oil industry worker works in oilfield
Energy Stocks

2 Canadian Energy Stocks That Still Look Cheap Today

Even with energy volatility, Peyto and Whitecap still look like “cheap but cash-generating” TSX producers with dividends that aren’t just…

Read more »

dividends grow over time
Dividend Stocks

3 TSX Stocks I’d Snap Up on Any Dip Right Now

These three TSX names look like buy-the-dip candidates because they combine real earnings power with long-term growth drivers.

Read more »

Canadian investor contemplating U.S. stocks with multiple doors to choose from.
Dividend Stocks

3 Canadian REITs Worth Holding in an Income Portfolio Through Any Market Condition

These Canadian REITs offer a mix of safety, growth and reliable income, giving investors the confidence to hold them in…

Read more »