Shopify Stock Hits 52-Week Lows: What Should Investors Do Now?

Shopify stock fell 17% in a day, hitting 52-week lows after earnings. So, should investors buy at these low prices or worry about another dump of shares?

| More on:

Shopify (TSX:SHOP)(NYSE:SHOP) shares continue to be trashed by the market, as Shopify stock hit 52-week lows after earnings. Shares fell by 17% after reporting a loss for the quarter, though it beat revenue estimates. After hitting 52-week lows, shares continue to drop; it’s down another 3% from Wednesday’s market close.

So, what should investors do now? Is Shopify stock set to sink further, or are investors able to pick it up today for an insane deal? Let’s take a look and how to navigate the stock today.

What happened?

First, let’s take a look at what investors weren’t impressed with when it comes to Shopify stock. The company managed to still report a 41% increase year over year in revenue. This beat estimates, bringing in US$1.38 billion for the quarter, rather than the estimated US$1.33 billion.

However, it was the loss and future growth that brought in major concern. After reporting a profit of US$123.9 million a year ago, it reported a net loss of US$507 million this quarter. This came mainly from the poor performance from company’s Shopify stock has a stake in.

Shares dropped further and further, but it’s now hard to tell what’s warranted and what’s out of fear. But luckily, analysts didn’t waste any time reporting on Shopify earnings.

So what?

Analysts weighed in heavily on Shopify stock after earnings, dropping their projected target prices for company shares. The average fell by 28.8% on the Street to US$1,222.89. This comes from the report stating that growth will slow, all while the e-commerce giant continues to manage its major investments.

One of those investments includes the challenge Shopify stock faces in expanding its Shopify Fulfillment Network. These efforts may be too early, stated one analyst, and won’t be able to address the challenges the company faces this year alone.

It’s now a tougher e-commerce environment, and the outlook looks disappointing. More costs, more investments, and slowing revenue all combine to make a poor situation for Shopify stock.

Now what?

So, what should investors do with Shopify stock? Right now, I wouldn’t consider the stock a buy, but I wouldn’t say to sell it either. Shares have dropped so low, and, in fact, if you’re a long-term investor, then it might be a good idea to perhaps purchase more stake in the stock. But if you’re hoping for the high gains of the last few years, I think those are past.

Long-term investors will certainly be able to take advantage of the Shopify Fulfillment Network. This is especially true given the company’s total addressable market (TAM). So, while the near term looks risky, long term, this could still be a hugely successful stock to hold.

Analysts continue to believe Shopify stock will outperform the market, as it has year after year. And really, it did this once again in terms of revenue. It’s hard to judge the stock at such a volatile time for tech stocks. The e-commerce company continues to find new ways for sustainable growth in the long term, which means investing in an internationally strong position. And that costs money. Shopify remains a top e-commerce company that long-term investors should continue to benefit from, but only time will tell how long.

Fool contributor Amy Legate-Wolfe owns Shopify. The Motley Fool owns and recommends Shopify.

More on Tech Stocks

warehouse worker takes inventory in storage room
Tech Stocks

A Once-in-a-Decade Investment Opportunity: The 2 Best AI Stocks to Buy in April 2026

Kinaxis and Docebo are two Canadian AI stocks with record growth, expanding margins, and massive tailwinds. Here is why April…

Read more »

runner checks her biodata on smartwatch
Tech Stocks

2 Growth Stocks That Have Pulled Back Up to 47% – and Look Worth Buying Right Now

Blackberry and Well Health stocks, two of Canada's leading growth stocks, are setting up for continued momentum in their businesses.

Read more »

Piggy bank with word TFSA for tax-free savings accounts.
Tech Stocks

Missed the RRSP Deadline? Here’s 1 Move to Make Now

Missed the RRSP deadline? Discover how to make the most of your tax savings with contributions and carry-forward rules.

Read more »

moving into apartment
Tech Stocks

1 Top Growth Stock to Buy in April

Shopify (TSX:SHOP) is a great growth stock to buy while it's down and out.

Read more »

middle-aged couple work together on laptop
Tech Stocks

Have $5,000 to Invest? 2 Growth Stocks That Could Potentially Double in Value

Adding these two TSX tech stocks can provide your self-directed investment portfolio with a significant boost and help you grow…

Read more »

stock chart
Stocks for Beginners

3 TSX Stocks That Could Bounce First When Sentiment Turns

These three beaten-down Canadian stocks have real businesses showing early improvements that could spark a quick rebound.

Read more »

Safety helmets and gloves hang from a rack on a mining site.
Energy Stocks

The Best Way I’d Put $3,000 to Work Right Now

A starting capital of $3,000 can become a foundation for long-term wealth with the right investment choices.

Read more »

AI concept person in profile
Tech Stocks

Got $5,000? 5 Tech Stocks to Buy and Hold for the Long Term

Discover how to navigate market fears and identify valuable stocks to buy and hold for long-term investment success.

Read more »