Is Shopify (TSX:SHOP) Still Undervalued Enough to Be Attractive?

Canadian e-commerce stocks have been slumping for months now, and the top player might have just hit the valuation sweet spot for most investors.

| More on:

The Canadian tech sector has fallen over 25% since its September 2021 peak, and Shopify (TSX:SHOP)(NYSE:SHOP) is leading the downward charge. The e-commerce giant has seen its market value slashed almost by half (47% drop) and has only recently started to stabilize.

It’s also more attractively valued than it has been in years.

Shopify valuation

Even though the price-to-book ratio is still 9.9 and EV-to-sales ratio is about 25.1, the valuation is astonishingly low compared to its former numbers, as evident by the price-to-earnings ratio of about 33.1 times. This valuation and a massive 47% discount almost make Shopify a must-buy right now.

However, such a drop in a company that has proven its mettle as one of the best growth stocks of the last decade can be quite alarming for potential investors. Even though it’s not fundamentally undervalued, the term can be applied if we compare it against the company’s past valuations.

The future

The overall tech selloff that has caused the NASDAQ to drop by 10% didn’t start till December, so it can’t be considered a specific trigger, but it certainly didn’t help. And while Lightspeed‘s massive fall may have contributed to the investor fear of e-commerce stocks, it started two months earlier.

There were other factors as well, like relatively paced revenue growth projections. But these trends and patterns point towards saturation and more realistic growth, unlike the exponential one the platform has enjoyed so far — not a long-term decline.

And now that the investors have seen how far Shopify can go, the stock has a very realistic chance of reaching or even beating that growth peak. The company’s recent partnership with China’s JD.com is a step in the right direction as far as organic growth is concerned. The deal is beneficial for both companies, as Shopify gains access to a massive new market and JD.com becomes more “international.”

Q4 2021 earnings

The company just recently announced its earnings, and even though they’re not as strong compared to the company’s previous year’s earnings, it’s better than the investors’ estimate. It grew its revenue by 41% compared to Q4 2020, and even though the merchant recurring revenue hasn’t grown as rapidly as before, it’s still up, which is a positive sign in a post-pandemic market.

The gross merchant value also grew by a decent margin (31%). Overall, the growth looks healthy. The numbers are in the company’s favour, and though they might not have smashed speculations and expectations, they are decent enough to start a bull run.

The investors may not come flocking in, as they did during earlier growth phases, and the growth might be slower compared to its former pace, but buying now or waiting for another dip is significantly better than disregarding this opportunity altogether.

Foolish takeaway

Shopify is still undervalued enough to be attractive and might become even more so if it dips further, despite the strong earnings. But if it’s the signal to a recovery-fueled growth run, you may consider buying now before the discount tag starts getting lighter.

Fool contributor Adam Othman has no position in any of the stocks mentioned. The Motley Fool owns and recommends Shopify. The Motley Fool recommends JD.com and Lightspeed Commerce.

More on Tech Stocks

Young adult concentrates on laptop screen
Tech Stocks

Where Will Constellation Software Stock Be in 5 Years?

Down 35% from all-time highs, Constellation Software is a TSX tech stock that offers significant upside potential to investors.

Read more »

top canadian stocks january 2026
Tech Stocks

Just Released: 5 Top Motley Fool Stocks to Buy in January 2026

Stock Advisor Canada is kicking off 2026 with our newest collection of top stocks to buy this month.

Read more »

hot air balloon in a blue sky
Tech Stocks

1 Soaring Stock I’d Buy Now With No Hesitation

Looking for a soaring stock with real momentum? Shopify’s growth, profitability, and AI expansion make it a compelling buy right…

Read more »

visualization of a digital brain
Tech Stocks

2 Top Canadian AI Stocks to Buy in January

Canadian AI stocks such as Docebo and Kinaxis offer significant upside potential to shareholders in January 2026.

Read more »

Paper Canadian currency of various denominations
Tech Stocks

TFSA: Top Canadian Stocks for Big Tax-Free Capital Gains

The real magic of a TFSA happens when quality growth stocks can grow and multiply.

Read more »

e-commerce shopping getting a package
Tech Stocks

2 Laggards With High Upside Potential on the TSX Today

Given their long-term growth opportunities and discounted valuation, these two underperforming TSX stocks can deliver superior returns.

Read more »

warehouse worker takes inventory in storage room
Tech Stocks

Boost the Average TFSA at 50 in Canada With 3 Market Moves This January

A January TFSA reset at 50 works best when you automate contributions and stick with investments that compound for years.

Read more »

Rocket lift off through the clouds
Tech Stocks

2 Growth Stocks Set to Skyrocket in 2026 and Beyond

Growth stocks like Blackberry and Well Health Technologies are looking forward to leveraging strong opportunities in their respective industries.

Read more »