Shopify (TSX:SHOP): Should You Buy as the Stock Market Plunges?

Shopify (TSX:SHOP)(NYSE:SHOP) stock is tanking as markets crash, but here’s why it may be too hard to attempt to catch the name on the way down.

| More on:
online shopping

Image source: Getty Images

Is the stock market about to crash, or is this just another healthy correction, one that’s needed to keep the bull market alive for many years to come? It’s impossible to know. When do we start labelling a market correction as a market crash? When it hits bear market territory? Or could it already qualify as one, given so many high-growth stocks have already crashed, shedding well over 50% of their value?

Shopify stock: Case of wonderful company with a hefty multiple

With so much damage in the tech sector, I’d argue that many high-multiple stocks have already crashed and are at risk of crashing further, leaving recovery prospects further and further out of reach. Indeed, Shopify (TSX:SHOP)(NYSE:SHOP) stock is one of many “sexy” names that surged to the very top of the TSX Index, only to come crashing down violently, surrendering top spot back to a Canadian bank.

Shopify is a wonderful revenue growth business. There’s no denying that. Its management team? Top notch. That said, the market environment just does not care for “sexy” sales growth stories as much as it used to. The painful valuation reset shows us that sometimes “giving in” and scooping up unprofitable growers at any price is not a formula for success in markets. Cathie Wood’s ARK funds are down around 60% from their peak. That’s a brutal decline, and, unfortunately, the pain may not be over yet, given she owned some of the fastest flyers in the stock market.

I see no reason to jump in front of a falling knife right now. Shopify is a wonderful business. Make no mistake. But the valuation? It was alarmingly high, as I’d warned in prior pieces. Even the best business in the world can have a stock that’s not buyable if the valuation isn’t in the right spot.

With Shopify stock in free fall, I’d much rather look to other areas of the market right now, because, like it or not, I’m not even so sure SHOP stock is cheap here, even after its violent decline in excess of 60%. From a price-to-sales basis, it’s still expensive. Personally, I’d wait for volatility to calm before touching any such expensive growth stocks here, with rates likely to surge much higher through 2024.

Too soon to try and be a hero as the stock market corrects further?

Instead of trying to be a hero by catching the bottom in a hot-gone-cold stock like Shopify, I’d much rather pick up shares of a dividend-growth hero with a relative margin of safety. Indeed, I’d much rather buy shares of a profitable company with a predictable earnings growth trajectory than reach for speculations that could be the “next big thing.” Indeed, Warren Buffett’s approach could have saved many speculators and new investors from their emotions.

If you took a hit from chasing growth, it’s not too late to correct your portfolio. You don’t need to liquidate it, but with future purchases, you should look to diversify into value plays, rather than doubling down many times over in the names crashing so hard. Although Shopify stock will eventually hit bottom, those with the courage to chase it here should understand the stakes. They’re higher than ever, with analysts rushing to adjust their price targets accordingly.

Personally, I’d much rather buy Shopify stock on the way up, well after the volatility has calmed down. Whether that’s in a month, a quarter, or longer, I wouldn’t want to catch a falling knife right now, because it can really hurt if you get it wrong!

Fool contributor Joey Frenette has no position in any of the stocks mentioned. The Motley Fool owns and recommends Shopify.

More on Investing

Bitcoin
Tech Stocks

Here’s Why I Wouldn’t Touch This Meme Stock With a 10‑Foot Pole

Bitfarms can trade like a meme stock because the Bitcoin price and headlines drive it more than steady business fundamentals.

Read more »

TFSA (Tax-Free Savings Account) on wooden blocks and Canadian one hundred dollar bills.
Dividend Stocks

Trump Tariff Revival: 2 Bets to Help Your TFSA Ride Out the Storm

As tariff risks resurface and markets react, here are two safe Canadian stocks that could help protect your long-term TFSA…

Read more »

House models and one with REIT real estate investment trust.
Stocks for Beginners

2 Undervalued Bank Stocks and REITs Worth Buying in 2026

Undervalued banks and REITs can work in 2026, but only if earnings stay resilient and rate cuts actually help.

Read more »

Data center woman holding laptop
Tech Stocks

2 Overhyped Stocks That Could Turn $100,000 Into Nothing

Crypto-and-AI “theme” stocks can look inevitable in good markets, but they can break fast when sentiment or financing turns.

Read more »

Warning sign with the text "Trade war" in front of container ship
Dividend Stocks

This 5.2% Dividend Stock Is a Must-Buy as Trump Threatens Tariffs Again

With trade tensions back in focus, this 5.2% dividend stock offers income backed by real assets and long-term contracts.

Read more »

engineer at wind farm
Dividend Stocks

Canada’s Smart Money Is Piling Into This TSX Leader

Brookfield attracts “smart money” because it compounds through fees, real assets, and patient capital across market cycles.

Read more »

Oil industry worker works in oilfield
Energy Stocks

Energy Sector Strength: A Canadian Producer That Can Thrive in Any Market

Whitecap is built to survive oil-price swings by keeping costs low and focusing on durable free cash flow.

Read more »

a person watches stock market trades
Dividend Stocks

BCE Stock: A Lukewarm Outlook for 2026

BCE looks like a classic “safe” telecom, but 2026 depends on free cash flow, debt reduction, and pricing power.

Read more »