Dollarama Stock: A Top Stock to Ride Out a Recession

Dollarama (TSX:DOL) stock is one of few TSX retail plays that could continue to outperform, as we enter the early innings of a recession.

| More on:

It’s been a rough start to the year, but don’t think that things can’t improve. The selling has been overblown, and while the macro outlook has not changed for the better in recent months, I think recession fears are overblown. Yes, retail took a hit on the chin over the past month, with many resilient firms that seemed to drop the ball on the margin front. It’s hard to tell if it’s inflation that’s weighing heavily or if the fragility we’ve witnessed are the early signs that a severe recession could be in the cards.

Recession worries are in the air

Rate hikes are dreaded, but they’re needed. Inflation is starting to become uncontrollable. The fear over the central banks’ lack of inflation control has put a damper on the stock market. It’s not just tech and growth that’s felt the pain. Value and steady dividend stocks have also felt the shockwaves. The selling has been excessive, and it’s spread across many corners of the TSX Index. Other than energy stocks and commodity plays, nearly everything has felt the jitters of what could be an ugly 2023.

Going into June 2022, it seems like a good time to sell. If a recession is coming and the bear market could worsen, isn’t it just a better idea to bail out and get back into the markets later?

It sounds so easy on paper. For many beginners, this bear market will represent their first really painful structural downturn that may lack a V-shaped recovery. Patience is key to thriving in such a hostile environment. Though it seems like stocks are a money-losing asset, all it takes are a few days, and euphoria could be the main emotion on Wall and Bay Street once again.

While a V-shaped recovery seems unlikely today, it could take a few more days like Thursday before such a sharp bounce becomes the expectation. Perhaps even an overshoot like the one we saw in 2020 could be in the cards in the second half.

It’s hard to tell. It depends on how inflation pans out. Regardless, timing the markets and bailing out in June may not be the best idea, given the sheer damage that’s already been done.

At this juncture, I like shares of Dollarama (TSX:DOL) and think they can shrug off broader market woes in the second half of the year.

Dollarama

If a recession really is on the horizon, Dollarama stock may be the place to go. In times of economic hardship, cost-conscious consumers turn to retailers that offer deals that will not break the bank. Still, with inflation weighing, Dollarama has had no option other than to raise its prices. Indeed, increasing the most expensive items to $5 may seem questionable. However, Dollarama’s promise that goods will remain under a certain dollar amount, I believe, is good enough to keep shoppers coming back.

Dollarama is a resilient retailer, and it could get a jolt from a soft recession. Low-cost goods are in higher demand when times are tough. My only knock against the stock is its 32.2 times trailing earnings multiple. It’s getting expensive again and could be in for a pullback to reach a valuation that’s more in line with its peers. That said, Dollarama’s growth profile seems stronger, and it may very well be worth the relative premium.

After strong results from Dollarama’s peers south of the border, I think it’s clear that consumer sentiment is pointing to a recession. For Dollarama, that just means more share to take!

Fool contributor Joey Frenette has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned.

More on Investing

Lights glow in a cityscape at night.
Stocks for Beginners

Is Royal Bank of Canada a Buy for Its 2.9% Dividend Yield?

Royal Bank is the “default” dividend pick, but National Bank may offer more income and upside if you’re willing to…

Read more »

TFSA (Tax free savings account) acronym on wooden cubes on the background of stacks of coins
Dividend Stocks

A Recession-Resistant Dividend Stock for Lifelong TFSA Income

If you want TFSA income that can survive a recession, Power Corp’s “boring” mix of insurance and wealth businesses could…

Read more »

TFSA (Tax free savings account) acronym on wooden cubes on the background of stacks of coins
Dividend Stocks

A Perfect TFSA Holding That Pays Out Each Month

Decide between two investment strategies with a TFSA. Evaluate the benefits of immediate dividends versus long-term growth potential.

Read more »

dividend stocks bring in passive income so investors can sit back and relax
Dividend Stocks

The Best Dividend Stocks for Canadians in 2026

These two Canadian dividend stocks combine reliable income with business strength that could matter even more as 2026 approaches.

Read more »

pig shows concept of sustainable investing
Retirement

Here’s the Average TFSA Balance at Age 35 in Canada

It's much easier to grow wealth in the TFSA by saving and investing regularly than doing so in lump sums.

Read more »

stock chart
Investing

My 3 Best TSX Value Stock Ideas Going Into 2026

These three Canadian stocks could be among the most undervalued of their peer group and deserve a look before we…

Read more »

A woman shops in a grocery store while pushing a stroller with a child
Dividend Stocks

5.8% Dividend Yield: I’m Loading Up on This Monthly Passive Income Stock

This grocery-anchored REIT won’t wow you with excitement, but its steady tenants and monthly payout could make it a practical…

Read more »

Two seniors walk in the forest
Retirement

Reality Check: 3 Stocks Retirees Can Count On in Uncertain Times

Given their consistent performances, reliable returns, and healthy growth prospects, these three Canadian stocks are ideal for retirees.

Read more »