Shopify Stock Jumps 10% on Tuesday: Time to Buy?

Shopify (TSX:SHOP)(NYSE:SHOP) stock made its highest single-day climb since last May. So, is it time to buy the stock?

| More on:
online shopping

Image source: Getty Images

Shares of Shopify (TSX:SHOP)(NYSE:SHOP) closed up 10% on Tuesday. This comes as the company announced on Wednesday it would release its second-quarter earnings report on July 27.

What happened?

Shopify stock climbed as tech stocks in general saw a rally on Tuesday after the holiday in the United States. The climb was the biggest single-day growth the company had seen since May, ending the day at $44.36.

Shopify also announced the company would be delaying a compensation overhaul for its employees. The fall in Shopify stock has led to major challenges for the company, as it continues to try and spread out its fulfillment centres. Therefore, the previously announced plan in April has been pushed back.

The new compensation packages, set to be released this summer, would give employees more flexibility in how much of their salary will be paid in stock and how much will be in cash. Clearly, with shares falling, Shopify stock no longer wants to miss out on a further share drop — even as employees see their salaries decrease thanks to the plummeting price. Packages may be reviewed in September at the earliest.

Continued climb Wednesday

Still, Shopify stock remained slightly steady on Wednesday at market open. However, it’s still down from the all-time high of $222.87 (adjusted for the recent 10-to-1 stock split). And while there are rumours the company could potentially continue laying off employees, there are no major plans to increase earnings.

Yet if you’re an investor looking for growth from e-commerce, then analysts still recommend the company as a long-term hold. Analysts expect the company to hold the market share of merchants and overall commerce in Canada, if not globally one day. Yet in the meantime, the rollout of its fulfillment network will put a major damper on earnings and free cash flow.

Fairly valued, for now

Time will tell what happens when Shopify stock comes out with its earnings report at the end of this month. For now, the company is set to market perform given the continued volatility with tech stocks. That coupled with the weight of free cash flow hit by fulfillment and investing in acquisitions makes it perhaps fairly valued, with a slight discount at today’s prices.

The consensus target price for Shopify stock now sits at about $63 as of writing. That’s a potential upside of 43% at current levels. But the stock remains expensive, trading at 235 times earnings. Still, it trades at a debt-to-equity ratio of 0.1, so it should certainly be able to cover losses should things go sideways.

Now what?

If you’re a big believer in the future of e-commerce, Shopify stock looks like a great hold. But if you’re hoping that the company is going to suddenly start filling you in on everything it has planned, think again.

Shopify stock has a history of remaining guarded when it comes to its guidance. And that’s unlikely to change come the next earnings report. There is certainly going to be growth once this market correction is over. But it remains unclear whether share prices will ever reach that $222 share price ever again.

Fool contributor Amy Legate-Wolfe has positions in Shopify. The Motley Fool has positions in and recommends Shopify.

More on Tech Stocks

shoppers in an indoor mall
Dividend Stocks

This Perfect TFSA Stock Yields 6.2% Annually and Pays Cash Every Single Month

Uncover investment strategies using the TFSA. Find out how this account can suit both growth and dividend stocks.

Read more »

Retirees sip their morning coffee outside.
Tech Stocks

Here’s the Average TFSA Balance for Canadians Age 65

The TFSA is a game-changer for Canadian retirees. Explore how tax-free savings can support your retirement goals and lifestyle.

Read more »

woman looks at iPhone
Dividend Stocks

Should You Buy Rogers Stock for its 4% Dividend Yield?

Rogers’ Shaw deal hangover has kept the stock controversial, but that uncertainty may be exactly why its dividend yield looks…

Read more »

A family watches tv using Roku at home.
Tech Stocks

2 Undervalued Tech Stocks I’d Buy and Hold in 2026

Here are two undervalued tech stocks that are poised to deliver stellar returns to investors over the next 12 months.

Read more »

Data Center Engineer Using Laptop Computer crypto mining
Tech Stocks

How HIVE Stock Can Win Big With Bitcoin Mining and AI Data Centres

Explore the potential of HIVE in the AI super cycle and Bitcoin mining. Discover how Hive Digital Technologies is making…

Read more »

man looks worried about something on his phone
Tech Stocks

1 Undervalued Canadian Tech Stock Down 76% I’d Buy Right Now

Down over 75% from all-time highs, this small-cap TSX tech stock offers significant upside potential to shareholders in December 2025.

Read more »

chip glows with a blue AI
Tech Stocks

Missed Out on NVIDIA? My Best AI Stock to Buy and Hold

The AI boom is bigger than one stock, and this lesser-known name is quietly turning NVIDIA-driven demand into real growth.

Read more »

Digital background depicting innovative technologies in (AI) artificial systems, neural interfaces and internet machine learning technologies
Tech Stocks

3 Magnificent Canadian Growth Stocks I’m Buying in 2026

These Canadian growth stocks could position investor portfolios well for what could be a risk-on year, if that materializes in…

Read more »