Crypto Investors: What to Do After Bitcoin’s Plunge

Bitcoin (CRYPTO:BTC) and the broader crypto basket are under pressure, but should investors bet on a rebound in 2022 or 2023?

Cryptocurrency investors have been under a considerable amount of pain over the past few quarters, with the speculative appetite for such securities going out in a poof of smoke.

Bitcoin (CRYPTO:BTC) now trades at around US$23,000 per coin — a far cry away from its all-time high just north of US$64,000, which was hit in the back half of 2021. It was such a short time ago, yet so much value has been wiped out. Indeed, it’s discouraging for many beginner investors who dipped a toe into the crypto waters for the first time last year.

Though Bitcoin and the broader basket of cryptocurrencies have seen a bit of relief in recent weeks, the collapse of various brokerage firms does not bode well for the confidence of your average investor. Further, the dissipation of speculative activity across the broader market also does not bode well for a timely recovery in Bitcoin or other cryptocurrencies.

Bitcoin’s positive correlation ruins the case for its use as a gold alternative

Undoubtedly, many investors are likely disappointed by crypto’s positive correlation with the broader equity markets during the first-half bear market. If anything, crypto has amplified the downside experienced by the broader Nasdaq 100.

Indeed, the case for crypto as the new gold seems to be fading. In numerous prior pieces, I’ve warned investors that cryptocurrencies were likelier to trade more like an unprofitable tech stock than a stable, proven precious metal like gold. Like high-multiple tech stocks with zero profits that were bid up to the sky in 2021, Bitcoin eventually overshot and plunged viciously.

After such a boom and bust, many crypto investors are likely wondering where the asset class is headed next. Though continued relief would be likely if risk assets (think the most beaten-down tech stocks) enjoy a sustained rally, I’d argue that “crypto winter” (a prolonged bust in the crypto market) seems to be a plausible scenario amid rising interest rates.

Cash isn’t as easy as it used to be, and with inflation increasing the costs of living, there’s less disposable income out there to play the Game of Greater Fools (based on the Greater Fool Theory, which notes that an investment is only worth as much as someone else is willing to pay for it).

What should crypto investors do next?

With Bitcoin and the tech sector at a critical turning point, I’d much rather look to deploy cash in beaten-down tech stocks. Unlike Bitcoin, tech stocks are capable of producing cash flows — perhaps huge cash flows — in the future. Though it’s harder to evaluate speculative tech stocks versus proven cash flow generators with reasonable price-to-earnings (P/E) multiples, such “speculative tech” plays can be assigned a value, unlike Bitcoin.

Sure, crypto and blockchain are enticing technologies. However, it seems that fintech or big bank firms are the likeliest to leverage such technologies to create actual cash flow streams. Indeed, there are many things that tech-savvy firms can do with such technology. And if you’re still a believer in the blockchain, I’d argue that tech firms like Block (formerly Square) are far better bets at today’s levels. At the very least, you’ll gain clarity from a proven leader in Jack Dorsey.

Fool contributor Joey Frenette has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Block, Inc. The Motley Fool recommends Bitcoin.

More on Investing

Investor reading the newspaper
Investing

3 Reasons to Buy Dollarama Stock Like There’s No Tomorrow

Here's why Dollarama is one of the few Canadian stocks that every type of investor can look to buy for…

Read more »

happy woman throws cash
Energy Stocks

Max Out Any TFSA With 2 Canadian Utility Stocks Set for Massive Growth

Looking to max out your TFSA in 2026? Two Canadian utilities offer dependable cash flow today and growth from the…

Read more »

TFSA (Tax-Free Savings Account) on wooden blocks and Canadian one hundred dollar bills.
Investing

The Best Stocks to Invest $2,000 in a TFSA Right Now

As we inch closer to another year of trading on the stock market, here are two excellent holdings to consider…

Read more »

diversification and asset allocation are crucial investing concepts
Dividend Stocks

These Are Some of the Top Dividend Stocks for Canadians in 2026

These stocks deserve to be on your radar for 2026.

Read more »

3 colorful arrows racing straight up on a black background.
Tech Stocks

The 3 Most Popular Stocks on the TSX Today: Do You Own Them?

The three most popular TSX stocks remain strong buys for Canadian investors who missed owning them in 2025.

Read more »

The sun sets behind a power source
Dividend Stocks

Down 60%, This Dividend Stock is a Buy and Hold Forever

Algonquin’s refocus on regulated utilities and a reset dividend could turn a bruised stock into a steadier income play if…

Read more »

Canada day banner background design of flag
Investing

There’s Carney. There’s Trump. And These TSX Stocks Could Benefit.

Political administrations shift, and that can have varying impacts on key sectors. Here are two top winners from the recent…

Read more »

coins jump into piggy bank
Bank Stocks

Now is the Time to Buy the Big Bank Stocks

It’s always a good time to buy the big bank stocks. Here are two great picks for any investor to…

Read more »