Should You Go Easy on goeasy (TSX:GSY)? Buy, Hold, or Sell?

goeasy (TSX:GSY) stock fell 45% in a year, and recessionary pressures could pull it down further. Is this stock a buy at the dip?

| More on:

The non-prime lender goeasy (TSX:GSY) is in a risky business, but it has grown well. However, the rising interest rates and the market downturn pulled the stock down 45% in a year. Is this dip temporary? Should you go easy on goeasy and hold it throughout a recession, hoping it revives when the economy recovers? 

What is good for goeasy’s business? 

Giving short-term loans to Canadians who are rejected loans from banks helps goeasy earn a high yield of 39% on its loan portfolio. This yield is the total interest goeasy earned on overall loans after adjusting for defaults. That’s a good yield, given that its weighted average cost of borrowing was 4.9% in the second quarter. The wider the gap, the higher the operating margin (35.3%).

While high interest means high income, it also signals a higher risk of default. goeasy maintains a balance between the interest it charges and the loan default. For this, the key metric is the net charge-off rate, which states the percentage of the loan that the company cannot recover and puts in bad debt. 

goeasy has a target range of 8.5-10.5% for fiscal 2022, and its second-quarter net charge-off rate of 9.3% was within the target range. It is a good sign, because goeasy manages its risk by setting aside some allowance for credit losses. The loan-loss provision rate was 7.68% for the second quarter. A reasonably high consumer loan yield and the net charge-off rate within the targeted range show the company’s fundamentals are healthy.   

Why is goeasy stock falling? 

goeasy stock is falling because its previous year’s second-quarter metrics are better than metrics for the second quarter of 2022. Last year, many people paid off their loans from the stimulus money and took lower loans ($379 million loan origination). This reduced goeasy’s net charge-off rate to 8.2%, despite a 42.8% consumer loan yield. These metrics were too good compared to the pre-pandemic numbers; the net charge-off rate for 2019 13.3%. 

But the party was over when the Canadian government ended fiscal stimulus at the end of September 2021. From there began goeasy stock’s decline. The central bank is increasing interest rates and pulling back the stimulus money, making borrowing expensive. The first half of 2022 saw an approximately 70% surge in loan origination to $628 million because of pent-up consumer demand. Higher loan volume increases goeasy’s revenue by 30%. 

But the loan origination growth could slow in the second half of 2022, as inflation slows consumer demand. goeasy is banking on its new auto financing business for growth. But recessionary pressure could delay this growth, as the automotive industry grapples with supply issues. One of the largest auto companies, Ford Motor, warned of a US$1 billion inflation bill and delay in deliveries due to a supply shortage of auto parts. Moreover, the World Bank warned of a high risk of a global recession in 2023. 

All these numbers are fine, but as a shareholder, what should you expect from this stock?

What to expect from the stock

goeasy is a small-cap stock that pays regular dividends. At the same time, the company is growing its business by expanding into auto finance. It is gradually enhancing the credit profile of its customers and aims to bring them to the prime market. This growth is driving goeasy’s stock price, as it captures market share. The stock has surged 1,500% in 10 years, converting $2,000 to $30,000, excluding dividends. 

A recession could increase goeasy’s net charge-off rate, but it has enough liquidity ($1.09 billion) to fund organic growth till mid-2025. This means there is more downside for the stock in a bear market but with the scope for a bounce back when the economy recovers. 

If you bought the stock in 2021, keep holding it. You can invest a small amount every month through the next eight to 12 months of decline and reduce your purchase price. This way, you can enhance your upside in a bounce back. 

Fool contributor Puja Tayal has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

More on Investing

various pizza in boxes in a row for lunch
Dividend Stocks

A Strong TFSA Stock Offering a 6% Yield and Monthly Paycheques

If you've ever eaten at Pizza Pizza, this TSX royalty stock could be a good "buy what you know" pick.

Read more »

up arrow on wooden blocks
Dividend Stocks

1 Discounted Canadian Dividend Stock Down 17% That’s Worth Buying Now

A high-yield but beaten-down Canadian dividend stock is a quality sale right now.

Read more »

frustrated shopper at grocery store
Dividend Stocks

2 Canadian Stocks to Own as Inflation Stages a Comeback

Well, that didn't take long.

Read more »

woman considering the future
Stocks for Beginners

TFSA Investors: Here’s How Much You Need in a TFSA to Retire in 2026

Most Canadians won’t retire on a TFSA alone, but investing it well can still build serious tax-free retirement income.

Read more »

dividend growth for passive income
Dividend Stocks

The Index Fund I’d Buy Today If I Wanted Decades of Passive Income

This Canadian ETF only holds stocks that have increased their dividends every year for at least 5 consecutive years.

Read more »

tsx today
Stock Market

TSX Today: What to Watch for in Stocks on Friday, April 10

The TSX snapped its six-day winning streak as commodity swings amid geopolitical uncertainties weighed on sentiment, while updates related to…

Read more »

Dividend Stocks

How to Turn a $14,000 TFSA Into a Cash-Generating Machine

These high-quality dividend stocks offer attractive yields, have sustainable payouts, and can turn your TFSA in a cash-generating machine.

Read more »

combine machine works the farm harvest
Dividend Stocks

2 Strong Stocks Worth Putting Your $7,000 TFSA Contribution Into in 2026

Here are two top stocks that could be smart picks for your 2026 TFSA contribution.

Read more »