SHOP Stock: 3 Reasons I’d Buy it in January 2023, No Matter What the Market Does

Here are the top three reasons that make SHOP stock worth buying in January 2023 to hold for the long term.

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Shopify (TSX:SHOP) stock has started the new year on a strong note, as it has already risen nearly 14% in January so far to trade at $53.53 per share against the main TSX index’s 5.5% gains. It could just be the start of SHOP stock’s long-term rally that can help you earn spectacular returns on your investments in the long run.

But if you’re still worried about the possible impact of the ongoing macroeconomic challenges on Shopify stock, let me highlight three key reasons that make it a screaming buy in January 2023.

SHOP stock looks undervalued after a massive crash in 2022

Shopify has been one of the most attractive growth stocks for Canadian investors since it started trading on the Toronto Stock Exchange in 2015. The e-commerce company’s impressive financial growth and strong demand for its innovative services pushed its share prices up by 2,919% in five years between 2016 and 2021 from $5.77 per share to $174.17 per share (adjusted prices after Shopify stock split in 2022).

However, SHOP stock became the worst-performing TSX Composite component from the tech sector in 2022, as it dived by 73% from $174.17 to $47.01 per share within a year. Apart from the pressures it faced due to a meltdown in tech stocks, a slowdown in its financial growth in the post-pandemic world triggered a massive selloff in Shopify stock.

Nonetheless, the tech company still maintained double-digit top-line growth in the first three quarters of 2022, reflecting underlying strength in its business model. Despite that, SHOP stock has seen 62% value erosion in the 12 months, making it look undervalued to buy for the long term.

Continued growth initiatives

When investing in a growth stock, you should ensure that you’re investing in a company whose management actively takes appropriate and timely steps to protect profitability and expand the business.

In 2022, when inflationary pressures and a high-interest rates environment apparently started posing a threat to its business growth, Shopify announced plans to reduce its global staff by about 10%. While such cost reduction moves are necessary for businesses to sustain through tough economic times, Shopify is still continuing to make efforts to boost its long-term growth outlook. Apart from new acquisitions to drive growth, Shopify also strengthened its e-commerce portfolio last year by the inclusion of innovative services Twitter Shopping, Local Inventory on Google, Shopify Functions, and Tap to Pay on iPhone. Similarly, on January 3, Shopify announced Commerce Components to attract large retailers to its platform.

The upcoming bull market could help it skyrocket

On the one hand, the ongoing macroeconomic uncertainties, including concerns about a looming recession, might keep SHOP stock volatile in the short term. On the other hand, even the most pessimistic Street analyst can’t deny the fact that every bear market eventually turns positive, which could lead to a sharp recovery in fundamentally strong growth stocks like Shopify.  Keeping that in mind, it could be the right time for you to consider adding SHOP stock to your portfolio to expect outstanding returns in the long run.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

The Motley Fool has positions in and recommends Shopify. The Motley Fool has a disclosure policy. Fool contributor Jitendra Parashar has no position in any of the stocks mentioned.

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