Is Cineplex Stock on the Verge of a Massive Rally?

Cineplex continues to recover well, and with the stock trading much cheaper than it did before the pandemic, it’s one of the best to buy now.

| More on:

Image source: Getty Images

As the stock market environment deteriorated over the last few days due to worries about the stability of financial institutions around the world, especially in the U.S., many companies, including Cineplex (TSX:CGX), have seen their stock prices fall once again.

Cineplex is trading at just over $7.50 per share at the time of writing, less than 5% off its 52-week low, creating a significant opportunity for long-term investors.

In fact, over the last year, even as its operations have begun to rebound rapidly, Cineplex stock has lost over 40% of its value.

So there’s no doubt that Cineplex stock is trading ultra-cheap. Yet, with the potential for a significant catalyst in the near term, as it continues to see an improvement in revenue and profitability, Cineplex could be on the verge of a significant recovery rally.

Cineplex stock is off to its best year since the pandemic

On Tuesday, Cineplex stock released its box office numbers for February. They showed that it earned 88% of February of 2019 revenue prior to the pandemic, in line with its performance in January.

With pandemic restrictions gone and tonnes of blockbuster movies set to be released this year, the film industry is also recovering from the pandemic. Likewise, many have been hoping and expecting Cineplex stock to see a significant rebound this year.

As the CEO, Ellis Jacob, said in the release, “These results demonstrate that when there is compelling content, consumer enthusiasm for theatrical moviegoing is as strong as ever.”

Plus, not only were box office numbers strong once again, but theatre food service revenue was actually higher than in the same month in 2019. That’s an impressive result, especially with many expecting a recession to be on the horizon and consumers to rein in their spending.

So if Cineplex can keep up this impressive performance going forward this year, the stock could be on the verge of a massive rally.

Cineplex is trading unbelievably cheap in this environment

Even before the recent sell-off in stocks over the last few days, Cineplex stock was already one of the cheapest on the market. But with the stock price continuing to fall in the near term, it’s now unbelievably undervalued.

At just over $7.50 a share, the stock is trading at 15 times its expected 2023 earnings. That’s not only the cheapest valuation it has had since its expected earnings turned positive, but it’s also cheaper than Cineplex traded at any point in the five years leading up to the pandemic.

Furthermore, while it’s expected to report normalized earnings per share (EPS) of $0.50 in 2023, analysts expect it to earn $1.00 in normalized EPS in 2024. Therefore, Cineplex stock is trading at just 7.5 times its expected 2024 earnings.

Cineplex also trades at an attractive forward enterprise value (EV) to earnings before interest, taxes, depreciation and amortization (EBITDA) ratio of just 6.6 times today.

That’s also cheaper than at any point during the five years leading up to the pandemic when Cineplex averaged an EV-to-EBITDA ratio of 11.2 times, roughly 70% higher than today.

The stock has become so cheap that its average analyst target price sits at roughly a 70% premium to where it trades today. And as Cineplex stock continues to recover and its EPS improves, those target prices should continue to increase.

So if you’ve been watching Cineplex waiting for an ideal time to buy the ultra-cheap stock, or if you’re just looking to take advantage of all the discounts in the stock market these days, Cineplex is one of the top investments to consider. This movie house could be on the verge of a massive rally.

Fool contributor Daniel Da Costa has no position in any of the stocks mentioned. The Motley Fool recommends Cineplex. The Motley Fool has a disclosure policy.

More on Investing

Piggy bank on a flying rocket
Stocks for Beginners

Where to Invest Your $7,000 TFSA Contribution for Long-Term Gains

Looking for where to allocate your TFSA contribution? Here are two options to direct that $7,000 where it will give…

Read more »

four people hold happy emoji masks
Investing

Got $7,000? The Best Canadian Stocks to Buy Right Now

These three Canadian stocks offer excellent buying opportunities right now.

Read more »

Pile of Canadian dollar bills in various denominations
Tech Stocks

Got $500? 3 Under-$25 Canadian Growth Gems to Grab Now

Given their solid underlying businesses and healthy growth prospects, these three under-$25 Canadian growth stocks offer attractive buying opportunities.

Read more »

Business success of growth metaverse finance and investment profit graph concept or development analysis progress chart on financial market achievement strategy background with increase hand diagram
Metals and Mining Stocks

Meet the Canadian Mining Stock Up 450% Last Year

The "Lazarus" stock: Here’s why Imperial Metals (TSX:III) stock rose 450% from the ashes in 2025

Read more »

The virtual button with the letters AI in a circle hovering above a keyboard, about to be clicked by a cursor.
Dividend Stocks

1 Canadian Stock Ready to Surge in 2026 and Beyond

Open Text is a Canadian tech stock that is down 40% from all-time highs and offers a dividend yield of…

Read more »

A plant grows from coins.
Dividend Stocks

3 Reasons I’ll Never Sell This Cash-Gushing Dividend Giant

Here's why this dividend stock is one of the most reliable companies in Canada, and a stock you can hold…

Read more »

A meter measures energy use.
Dividend Stocks

What to Know About Canadian Utility Stocks in 2026

Here's how much potential Canadian utility stocks have in 2026, and whether they're the right investments to help shore up…

Read more »

Real estate investment concept with person pointing on growth graph and coin stacking to get profit from property
Dividend Stocks

Invest $30,000 in 2 TSX Stocks and Create $1,937 in Dividend Income

These TSX stocks have high yields and sustainable payouts, and can help you generate a dividend income of $1,937 annually.

Read more »