This Canadian Beverage Stock Is a Top Value Pick for 2023

Being undervalued alone doesn’t make an investment attractive. Factors like the scale and timeline of its recovery to (or beyond) fair valuation are also important.

| More on:

Choosing the right undervalued stock is more than just about gauging how undervalued it is. A stock that’s only modestly undervalued and likely to recover in a matter of months and pay off its investors relatively quickly might be a better pick than stocks that are heavily undervalued but might not recover for years.

So, even if plenty of undervalued stocks are trading on the market at any given time, relatively few of them might be worth buying right away. One such stock you should consider is Lassonde Industries (TSX:LAS.A).

The company

Lassonde Industries can trace its roots back to 1918 when one couple started a small vegetable canning business. The company introduced its first beverage, apple juice, under its primary brand Rougemont in 1959. This was the start of its legacy as one of the prominent fruit and vegetable juice companies in North America.

One of its subsidiaries, Lassonde Pappas, is the second-largest private-label fruit juice company in the United States. There are 27 brands under the Lassonde name, covering a range of beverages. The company dominates the fruit and vegetable juice market, but it also has a wine brand as well as snack, soup, and broth products in its portfolio.

The stock

The company is currently trading at about $100 a share and has a market value of about $682 million. This results from a steady decline from the 2018 peak price, which has culled its valuation by about 65%. The heavy discount has also triggered a modest devaluation of the company, and it’s currently trading at a price-to-earnings ratio of about 12.7 and a price-to-book ratio of about 0.8.

The financials, however, have been relatively healthy, at least since the beginning of 2021. The gross profits have fallen but only mildly, and the revenue has steadily grown quarter after quarter.

This undervaluation and the bullish performance of the stock before 2018 are the two powerful reasons to consider this stock right now. It rose quite consistently in the 10 years between 2008 and 2018 and grew by about 750% within a decade. It showed relatively modest but still impressive growth in the decade preceding the Great Recession.

Assuming that the current slump is similar to the slump during the Great Recession (for the company) and it may offer growth similar to the growth between 2008 and 2018 in the near future, buying it now would be a smart decision.

Foolish takeaway

While the yield is not quite impressive at 2.8%, the dividend seems quite financially healthy from a rock-solid payout ratio that has remained under 40% for the last 10 years. The dividend can be considered an additional incentive to buy this undervalued stock right now.

Fool contributor Adam Othman has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

More on Dividend Stocks

woman stares at chocolate layer cake
Dividend Stocks

Why Smart Investors Are Eyeing These 3 Canadian Stocks Right Now

These three TSX picks offer real assets and clear catalysts, without needing a perfect market to work.

Read more »

Couple working on laptops at home and fist bumping
Dividend Stocks

The Canadian Stocks I’d Prioritize if I Had $5,000 to Invest Right Now

These two TSX stocks offer a good combo of growth and stable income, making them excellent picks to consider for…

Read more »

dividend stocks are a good way to earn passive income
Dividend Stocks

Today’s Perfect TFSA Stock: 6% Monthly Income

SmartCentres REIT stands out as the perfect TFSA stock for Canadians seeking reliable monthly income, and long‑term stability.

Read more »

A modern office building detail
Dividend Stocks

2 Canadian REITs That Look Worth Buying Right Now

SmartCentres REIT (TSX:SRU.UN) and another yield-rich, passive-income play are fit for Canadian value seekers.

Read more »

man gives stopping gesture
Dividend Stocks

2 Stocks That Canadian Retirees May Want to Think Twice About Owning

If you have a long investment horizon and a portfolio geared for retirement planning, these two stocks are investments you…

Read more »

senior man smiles next to a light-filled window
Dividend Stocks

3 Dividend Stocks to Buy if Rates Stay Higher for Longer

Higher rates make yield traps more dangerous, so these three dividend names show three different “quality income” approaches.

Read more »

middle-aged couple work together on laptop
Dividend Stocks

5 Canadian Stocks Beginners Can Buy and Hold Forever

These five Canadian stocks offer beginners a mix of simple business models and long-term staying power.

Read more »

Income and growth financial chart
Dividend Stocks

1 Canadian Stock I’d Buy Before Trade Tensions Heat Up Again

Trade tensions can rattle markets, but food companies like Maple Leaf tend to hold steadier because people still need to…

Read more »