Down 21%, Is Shopify Stock a Buy on the TSX Today?

Shopify (TSX:SHOP) stock certainly rose in 2023 but is now down 21% from 52-week highs. So, is it a buy or buyer beware?

| More on:
A shopper makes purchases from an online store.

Image source: Getty Images

Shopify (TSX:SHOP) looked unstoppable in 2024. The company has gone through a massive rework to get to where it is today. After seeing shares plunge from expanding too much, too soon, and cuts to get back to normal, it’s now back to its roots.

Yet those roots haven’t been enough as of late. While the company continues to see growth in its business, Shopify stock is now down 21% from 52-week highs. And even more from its all-time highs at $228 per share (adjusted for the stock split).

With that in mind, is it a risky investment on the TSX today or one that’s worth it for the potential reward?

Why so interested?

There’s a reason that Shopify stock had so much interest in the first place, as it was around at the right time. The pandemic led to a surge in e-commerce use, with Shopify stock a major winner of this. Yet after trying to expand to fulfillment centres among other items, the company has gone back to focusing on the platform.

Now, Shopify provides a comprehensive and user-friendly platform that allows merchants to set up and customize their online stores without needing extensive technical expertise. The platform offers a wide range of features and tools for designing storefronts, managing inventory, processing payments, and tracking sales and customer data.

In addition to creating standalone online stores, Shopify enables merchants to sell their products across multiple channels, including social media platforms (such as Facebook and Instagram), online marketplaces (such as Amazon and eBay), and in-person through point-of-sale (POS) systems. This multichannel approach helps merchants reach customers wherever they are and maximize their sales opportunities.

Earnings

Shopify stock is now set to release earnings on May 8 for the first quarter. However, let’s take a look at the last few quarters to see if there is some strong momentum underway for Shopify stock.

During the second quarter, total revenue hit US$1.7 billion, with gross merchandise volume (GMV) hitting US$55 billion. The third quarter remained steady at US$1.7 billion, with GMV rising to US$56.2 billion.

For the fourth quarter, the company was also able to take advantage of the record-setting Black Friday weekend sales. Revenue climbed to US$2.1 billion in the quarter, with GMV at US$75.1 billion! For the year, there was a rise across the board, hitting revenue of US$7.1 billion, and GMV of US$235.9 billion, all over 20% higher than 2022 levels.

What’s next?

The outlook, of course, was what investors were interested in, yet it can paint a picture as to what investors can expect. There are risk factors, and the outlook should also be impacted by sales of the company’s logistics business. Therefore, the third quarter should see revenue growth of between 500 and 600 basis points.

Revenue should grow in the low-20s percentage rate on a year-over-year basis, with free cash flow in the high single digits. And as in the past, the company has been able to hit those targets quarter after quarter. So, with momentum on their side and more growth to come, investors should certainly continue to keep an eye on Shopify stock. In fact, with shares down 21%, it could be a great time to buy ahead of earnings.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Fool contributor Amy Legate-Wolfe has positions in Shopify. The Motley Fool has positions in and recommends Shopify. The Motley Fool recommends Amazon and eBay. The Motley Fool has a disclosure policy.

More on Tech Stocks

man in suit looks at a computer with an anxious expression
Tech Stocks

Short-Selling on the TSX: The Stocks Investors Are Betting Against

High-risk investors engage in short-selling, betting against some TSX stocks for bigger profits.

Read more »

Tech Stocks

2025 Could Be a Breakthrough Year for Shopify Stock: Here’s Why

Shopify (TSX:SHOP) stock could have room to breakout in the new year as it doubles down on AI tech.

Read more »

A worker uses a laptop inside a restaurant.
Tech Stocks

This E-Commerce Stock Could Be a Better Growth Play Than Amazon

Let's dive into a rather intriguing thesis that Shopify (TSX:SHOP) could be a better growth stock than Amazon (NASDAQ:AMZN) from…

Read more »

Person uses a tablet in a blurred warehouse as background
Tech Stocks

2 Canadian AI Stocks Poised for Significant Gains

Here are two top AI stocks long-term investors may want to consider before the end of the year.

Read more »

woman looks at iPhone
Dividend Stocks

Retirees: Is TELUS Stock a Risky Buy?

TELUS stock has long been a strong dividend provider, but what should investors consider now after recent earnings?

Read more »

Car, EV, electric vehicle
Tech Stocks

Better Electric Vehicle (EV) Stock: Magna International vs. Rivian

Rivian (NASDAQ:RIVN) is growing quickly, but Magna International (TSX:MG) is more profitable.

Read more »

Canadian Dollars bills
Tech Stocks

Invest $30,000 in 2 TSX Stocks, Create $9,265.20 in Passive Income

If you're only going to invest in two TSX stocks, invest in these top choices that have billionaires backing them…

Read more »

Start line on the highway
Tech Stocks

3 Beginner-Friendly Stocks Perfect for Canadians Starting Out Now

Are you new to investing in the stock market? Here are three Canadian companies that are perfect to get you…

Read more »