Why ‘Roaring Kitty’ Sent Meme Stocks Soaring Like It’s 2021

Roaring Kitty came back, leading to another rally in meme stocks that could be over before it even gets started.

The names surrounding stock market trends over the last few years have been ridiculous and hilarious to say the least. And the most recent one to enter headlines once again is X contributor Roaring Kitty.

After going MIA over the last three years, X user, whose real name is Keith Gill, started up another bull run in meme stock favourite GameStop (NYSE: GME) this week, sending shares soaring. But could it all come crashing down once again?

A gamer uses goggles to play an augmented reality game. tech

Source: Getty Images

What happened

First, let’s get into why Gill matters in the first place. Gill was hugely responsible for the surge in GameStop stock back in 2021, when the investor started posting about the video game retailer on X.

Yet after the pandemic craze was over, the company left social media for a solid three years.

Now, he’s back.

Gill made his first social media post on May 13, 2024, of a man shifting from a laid-back position playing video games, to leaning forward and looking at full attention. The cryptic post sent users wild, and shares of GameStop stock soared once again.

Since the post, shares of GameStop stock have surged an insane 218%, and are rising, as of writing. And the growth didn’t end there.

Trickle-down effect

While GameStop stock started rallying, other former meme stocks also saw a boost. This included AMC (NYSE: AMC) shares hurtling forward as well, up about 240% since the post came out.

American companies weren’t the only ones seeing a rise. Canadian tech stock BlackBerry (TSX: BB) also enjoyed a huge increase in share price. Since the post came out, shares are up 26% on the TSX. Yet the question is, how long can it last?

‘Gamification’

Analysts are terming the recent rally as another “gamification” in the markets, where investors try to get involved and “play.” However, it does cause one to wonder exactly who will come out as the winners, given the immense losses that occurred last year.

That’s because this “gamification” is nothing short of gambling, as investors try to get the best results and the best price. Accordingly, many investors put cash into these markets aiming to see large gains in a short period of time. And if that’s not like gambling, I don’t know what is.

Especially since the markets went on to see incredible losses. GameStop stock went from a share price of US$86.88 down to just US$10.15, a drop of 88%. AMC stock was similar, with shares at US$551.38 and then dropping to US$327, down 41%. And that was only the beginning, with shares going on to plunge downwards. Even now, with shares back up, AMC stock is only at US$9.61 per share as of writing.

As for BlackBerry stock, shares almost fell as low as $18 before plunging downwards, and even with the recent increase are only at $4.86.

Stick to your guns

While it can be fun to “play” the market sometimes, it’s always a good idea to stick to your long-term goals. If you want to gamble with some of your investments, then that’s up to you. But as with gambling, only use the cash you’re willing to lose completely. Because in the case of meme stocks, that looks highly likely.

Fool contributor Amy Legate-Wolfe has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

More on Tech Stocks

A robotic hand interacting with a visual AI touchscreen display.
Tech Stocks

BlackBerry Stock Jumped 8% On Tuesday: What’s Going on ­– and Is It a Buy?

A growing QNX royalty backlog provides a solid base for future growth and is likely to support BlackBerry’s business.

Read more »

A shopper makes purchases from an online store.
Tech Stocks

What Investors Need to Know About Owning U.S. Stocks in a TFSA

Do you own U.S. stocks in a TFSA? Learn how the 15% dividend withholding tax works, why Amazon pays none,…

Read more »

The virtual button with the letters AI in a circle hovering above a keyboard, about to be clicked by a cursor.
Tech Stocks

I’d Keep Constellation Software Stock Despite its 3% Organic Growth: Here’s Why

Constellation Software's acquisition strategy has driven the company's success. The growth runway remains strong.

Read more »

data center server racks glow with light
Tech Stocks

AI Data Centres Need Power: This Canadian Stock Just Won a 1GW Contract

Enerflex has landed substantial data centre equipment work. The opportunity now depends on what reaches shareholders after delivery.

Read more »

man makes the timeout gesture with his hands
Tech Stocks

The Tax Rules Canadians Should Know Before Starting a Side Hustle

A side hustle can fund investments, but taxes, business expenses, and sales-tax obligations determine how much money is actually yours.

Read more »

atomic particle
Tech Stocks

This TSX Tech Stock Trades About $1,000 Below Its Consensus Target

Constellation's consensus target sits about $1,038 above its dated share price, while acquisition-driven growth determines whether the optimism is earned.

Read more »

The letters AI glowing on a circuit board processor.
Tech Stocks

Celestica Raised Its 2026 Revenue Outlook to US$20.5 Billion: I Think the Stock Is a Buy Now

Here’s why Celestica’s growing role in AI infrastructure and its recent pullback make it one of the top Canadian stocks…

Read more »

quantum correlation
Tech Stocks

5N Plus Is Down 45% and Looks Cheap: The Price at Which it Becomes a Buy

With expanding production capacity, a robust order backlog, and favourable long-term industry trends, 5N Plus appears well-positioned for sustained growth,…

Read more »