Under $41, Should Investors Buy Rogers Stock?

Rogers stock is still in some hot water, but that could mean it’s a great time to buy for a long-term hold.

| More on:
voice-recognition-talking-to-a-smartphone

Source: Getty Images

Rogers Communications (TSX:RCI.B), a prominent player in Canada’s telecommunications landscape, is currently presenting a compelling investment opportunity. As of writing, the company’s stock is trading at approximately $40.87, significantly below its 52-week high of $64.71 achieved on January 24, 2024. This substantial decline suggests potential undervaluation, making it an attractive prospect for investors seeking value in the market. So let’s get into whether that’s really the case.

The numbers

Delving into Rogers’ recent financial performance, the company reported its third-quarter 2024 results with total revenue of $5.129 billion, a slight increase from C$5.092 billion in the same period the previous year. Adjusted net income stood at $762 million, translating to an adjusted diluted earnings per share of C$1.42, marking 12% year-over-year growth. These figures underscore Rogers’ ability to maintain steady financial performance despite market challenges.

In the wireless segment, Rogers added 101,000 postpaid mobile phone subscribers in Q3 2024. Although this fell short of analysts’ expectations of 129,040 additions, it still reflects a healthy growth trajectory. The company’s focus on expanding its 5G network and enhancing service offerings continues to attract new customers, reinforcing its position in the competitive telecom sector.

Rogers’ media division has also demonstrated robust performance, with a notable 11% increase in revenue during the third quarter, primarily driven by higher sports-related income. This growth highlights the company’s strategic investments in content and media assets, which are yielding positive returns and diversifying its revenue streams.

What about the future?

To strengthen its financial position, Rogers announced a $7 billion equity financing deal aimed at reducing debt. Reports indicate that Blackstone is bidding approximately $7 billion for a minority stake in Rogers’ cellphone infrastructure business, a move that would significantly bolster the company’s balance sheet. This strategic initiative reflects Rogers’ proactive approach to financial management and its commitment to sustainable growth.

Analyst sentiment towards Rogers remains optimistic. The average 12-month stock price forecast is set at $61.75, with a high estimate of $74.00, thus indicating a potential upside of over 50% from the current trading price. This positive outlook is supported by the company’s solid financial performance and strategic initiatives.

Moreover, Rogers offers an attractive dividend yield of approximately 4.9%, placing it among the top 25% of dividend-paying stocks. The company’s dividend payout ratio stands at a sustainable 68.8%, suggesting that it is well-positioned to maintain or potentially increase its dividend distributions in the future. This feature enhances its appeal to income-focused investors.

Foolish takeaway

Despite facing challenges such as intense competition and cautious consumer spending, Rogers has demonstrated resilience. The company’s strategic investments in network infrastructure and media assets, coupled with prudent financial management, position it well for future growth. The planned reduction in debt through the equity financing deal further strengthens its financial foundation.

All taken together, Rogers stock presents a compelling case for investors seeking an undervalued stock with strong growth potential. The combination of its current stock price, solid financial performance, strategic initiatives, and attractive dividend yield makes it a noteworthy consideration for those looking to enhance their investment portfolios.

Fool contributor Amy Legate-Wolfe has no position in any of the stocks mentioned. The Motley Fool recommends Rogers Communications. The Motley Fool has a disclosure policy.

More on Dividend Stocks

A woman stands on an apartment balcony in a city
Dividend Stocks

This 4.5% Dividend Stock Pays Cash Each Month

This high-quality Canadian dividend stock is highly defensive and offers a growing and sustainable yield.

Read more »

Man holds Canadian dollars in differing amounts
Dividend Stocks

Buy 100 Shares of This Premier Dividend Stock for $183 in Passive Income

You don’t need a massive portfolio to build TFSA income. Even 100 shares of Canadian Utilities can start a steady,…

Read more »

Piggy bank on a flying rocket
Dividend Stocks

2 Canadian Dividend Stocks That Could Deliver Reliable Returns for Years

Two quiet Canadian dividend payers, Power Corp and Exchange Income aim to deliver dependable cash and steady growth through cycles.

Read more »

Paper Canadian currency of various denominations
Dividend Stocks

1 Cheap Canadian Dividend Stock Down 11% to Buy and Hold Right Now

Down 11% from all-time highs, this TSX dividend stock trades at a cheap multiple and offers significant upside potential.

Read more »

Close up of an egg in a nest of twigs on grass with RRSP written on it symbolizing a RRSP contribution.
Dividend Stocks

RRSP Wealth: 2 Outstanding Canadian Dividend Stocks to Buy in December

These two top Canadian dividend stocks are reliable and offer compelling yields, making them some of the best to buy…

Read more »

Business success of growth metaverse finance and investment profit graph concept or development analysis progress chart on financial market achievement strategy background with increase hand diagram
Dividend Stocks

1 Canadian Stock Ready to Surge Into 2026

This high-quality Canadian stock doesn't just have the potential to surge in 2026; it could be one of the best…

Read more »

Concept of rent, search, purchase real estate, REIT
Dividend Stocks

The Stocks I’m Most Excited to Buy in 2026

These two stocks are incredibly cheap and some of the best-run businesses in Canada, making them two of the best…

Read more »

ETFs can contain investments such as stocks
Dividend Stocks

4 Canadian ETFs to Buy and Hold Forever in Your TFSA

These four Canadian ETFs are some of the best investments to buy in your TFSA, especially for beginner investors.

Read more »