BCE: Buy, Sell, or Hold in 2025?

BCE (TSX:BCE) stock has faced so much pressure in recent years. More pain could certainly be in the cards.

| More on:

Things have gotten a lot worse for shares of high-yielding telecom titan BCE (TSX:BCE) in the past few months and quarters. Undoubtedly, the industry is in a really bad spot right now, giving management limited room to navigate what looks to be a hurricane environment.

While there are less painful ways to go for mega-sized yields, I still think it’s too soon in the game to give up on the former dividend darling, especially as the last wave of investors and analysts look to give up on the stock. Indeed, it’s a name that demands patience as it looks to turn the ship around en route to positive earnings growth.

A worker uses a double monitor computer screen in an office.

Source: Getty Images

BCE cut jobs: Could the dividend be next?

And while the recent waves of budget cuts (the company is offering severance packages to around 1,200 unionized Canadian workers) seem to suggest there’s less in the way of relief in sight, I think that the name looks quite intriguing if you’re a younger investor who’s looking for significant bounce-back potential.

Sure, BCE stock may have been a favourite of passive income-seeking retirees in the past. But amid its slump, I view the telecom firm as more of a deep value option for investors who understand the risks of catching falling knives or bottom fishing in the TSX Index’s value waters.

There’s no sugar-coating that 54% stock drop — it’s been a vicious descent for many investors. And while the 11.7% dividend yield is towering, I do not expect it’ll stay at these heights for all too long. Many analysts covering the telecom also see the dividend as just waiting to be cut. I’m inclined to agree with the analysts who think it’s better to rip the band-aid off sooner rather than later to help shore up liquidity and get the firm back on the right track a bit sooner.

Not much to look forward to in 2025

Of course, there’s much work to do as BCE looks to enter another tough year for the telecom firms. Indeed, there may or may not be relief up ahead. Either way, it seems like the stock is already priced with a lack of catalysts in mind. If a stock is so cheap, even a modest better-than-feared quarterly number may be enough to help BCE gain a bit of ground again.

Chief Executive Officer Mirko Bibic may be keeping his chin up for 2025. But investors don’t share his optimism, especially given the recent stock action, which suggests a dividend reduction is imminent. The good news is that once BCE decides to cut the hefty payout, the stock may be less rattled than one would think.

Sure, BCE stock looks untimely here, but that’s exactly why I’d be inclined to step in as a buyer. A true contrarian with a long-term horizon may have the risk/reward scenario on their side if the company can move forward with moves to increase efficiencies.

The bottom line

While I would be cautious with the name, perhaps dollar-cost averaging into shares through the year to better cope with volatility, I’d not dare bet against the firm at these depths. Though only time will tell, I think most of the damage has been done. The big question is if BCE has any surprises up its sleeve as it looks to better compete with its Big Three Canadian telecom rivals.

All considered, I view BCE as a hold for most but a buy for disciplined deep-value investors who do not fear immense volatility.

Fool contributor Joey Frenette has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

More on Investing

Warning sign with the text "Trade war" in front of container ship
Dividend Stocks

The Canadian Companies Thriving During Trade Tensions

These Canadian companies are proving that trade tensions don’t always slow down strong businesses.

Read more »

woman considering the future
Stocks for Beginners

3 Canadian Stocks That Look Like Smart Long-Term Buys Today

Three TSX dividend names offer staying power in very different ways: media tech, gold production, and real-asset development.

Read more »

hand stacks coins
Energy Stocks

3 Ultra-High-Yield Energy Dividend Stocks to Buy and Hold for 2026

These high-yield Canadian energy stocks could help investors generate strong passive income in 2026 and beyond.

Read more »

A child pretends to blast off into space.
Tech Stocks

1 Stock I Plan to Load Up on in 2026

This TSX stock is likely to benefit from sustained spending on space-based surveillance, intelligence, and communications systems.

Read more »

dividend stocks are a good way to earn passive income
Dividend Stocks

This 8% Dividend Stock Pays You Every Single Month

This TSX dividend stock offers an impressive 8% yield and sends cash to investors every single month.

Read more »

An investor uses a tablet
Dividend Stocks

The Ideal TFSA Stock for May: Paying 5.4% Each Month

This Canadian monthly dividend stock could be a strong addition to your TFSA right now.

Read more »

Canada Day fireworks over two Adirondack chairs on the wooden dock in Ontario, Canada
Investing

2 Canadian Dividend Stars That Are Still a Good Price

Restaurant Brands International (TSX:QSR) and another dividend star that looks like a good buy here.

Read more »

ETFs can contain investments such as stocks
Stocks for Beginners

The Top 3 Canadian ETFs I’m Considering for 2026

Here are some of the top Canadian ETFs for 2026, and why they stand out for dividends, stability, and sector…

Read more »