Manulife vs Sun Life: Where I’d Invest $10,000 for Financial Sector Income Potential

Manulife Financial (TSX:MFC) and Sun Life Financial (TSX:SLF) are very similar. Which is the better buy?

| More on:
chart reflected in eyeglass lenses

Source: Getty Images

Manulife Financial (TSX:MFC) and Sun Life Financial (TSX:SLF) are two of Canada’s best-known financial stocks. The former is an insurance company that also offers bank-like services; the latter is primarily a life insurance company. The two companies are alike in that they both offer life insurance. They differ in the range of services offered and also in financial details and valuation. In this article, I will explore MFC and SLF stocks side by side and share which one I would prefer to invest $10,000 in for income.

Growth

There is no clear winner between Manulife and Sun-Life Financial when it comes to growth. Manulife grew faster in the trailing 12-month (TTM) period, but Sun Life has grown more over the long term.

Manulife’s TTM growth rates in revenue, earnings and cash flows were as follows:

  • Revenue: 10%
  • Earnings: 8.8%
  • Operating cash flow: 29%

Its five-year compounded growth rates in these metrics were as follows:

  • Revenue: -17%
  • Earnings: 0.50%
  • Operating cash flow: N/A

As you can see, Manulife’s recent growth is offset by longer-term weakness. Now, let’s look at Sun Life’s TTM growth rates in revenue, earnings and cash flows:

  • Revenue: 7.3%
  • Earnings: -0.1%
  • Operating cash flow: 27%

It is clear, based on these metrics, that Sun Life is a bit behind Manulife in the TTM period. But let’s pull back a little bit. The five-year compounded rates for Sun Life were these:

  • Revenue: -3.56%
  • Earnings: 3.6%
  • Operating cash flow: N/A

Sun Life actually grew a bit over the last five years, while Manulife didn’t. So, it’s a mixed showing from these companies on growth.

Profitability

When it comes to profitability, Manulife generally does a little better than Sun Life. In the TTM period, its gross, net and free cash flow (FCF) margins were as follows:

  • Gross margin: 52%
  • Net margin: 19%
  • FCF margin: 16%

Here are the same metrics for Sun Life:

  • Gross margin: 40%
  • Net margin: 9.45%
  • FCF margin: -23%

Based on these metrics, Manulife looks a lot more profitable than Sun Life.

Valuation

Last but not least, we have valuation. This factor also appears to favour Manulife, although less decisively than the profitability factor. Manulife’s price-to-earnings (P/E), price-to-sales (P/S), and price-to-book (P/B) ratios using TTM financials are:

  • P/E: 10.8
  • P/S: 2.5
  • P/B: 1.48

Here are the same for Sun Life:

  • P/E: 12
  • P/S: 1.47
  • P/B: 2

Manulife wins on two out of the three most popular valuation multiples. So, it appears cheaper than Sun Life based on these metrics.

Income potential

Last but not least is income potential. Manulife Financial has a 4.2% yield, while Sun Life has a 4.16% yield. These are not meaningfully different, so I’ll call this one a draw.

Foolish takeaway

Taking into account the basic metrics I’ve looked at in this article, I’d be inclined to invest $10,000 into Manulife rather than Sun Life. It wins in head-to-head comparisons of profitability and valuation metrics, while the comparison of growth metrics is a toss-up. I should stress that this is not a complete financial analysis that looks into competitive positions and balance sheet strength — it’s just a review of the headline metrics. But if I had to pick just one of these two stocks today based on the metrics explored in this article, I would go with Manulife.

Fool contributor Andrew Button has no positions in the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

More on Investing

Dividend Stocks

1 Incredible Canadian Dividend Stock to Buy for Decades

Emera pairs a steady regulated utility business with a solid yield and a huge growth plan that could fuel future…

Read more »

leader pulls ahead of the pack during bike race
Energy Stocks

Outlook for Cenovus Stock in 2026

Can Cenovus stock continue its momentum throughout 2026?

Read more »

engineer at wind farm
Dividend Stocks

Outlook for Brookfield Stock in 2026

Here's why Brookfield Corporation is one of the best stocks Canadian investors can buy, not just for 2026, but for…

Read more »

A glass jar resting on its side with Canadian banknotes and change inside.
Retirement

Here’s How Much 45-Year-Old Canadians Need Now to Retire at 65

There's no magic number for how much you need now to retire. However, here's a guideline of what you can…

Read more »

top TSX stocks to buy
Dividend Stocks

3 Canadian Growth Stocks to Buy for Long-Term Returns

Add these three TSX growth stocks to your self-directed portfolio if you seek long-term winners to buy and hold forever.

Read more »

Woman in private jet airplane
Dividend Stocks

3 Top Secret Tricks of TFSA Millionaires

TFSA users who became millionaires have revealed the secret tricks in achieving the nearly impossible feat.

Read more »

dividend growth for passive income
Investing

2 Stocks That Could Turn $100,000 Into $500,000

A pair of high-growth TSX30 winners could grow an investment by five times more.

Read more »

ETF stands for Exchange Traded Fund
Investing

Here Are My 2 Favourite Growth ETFs for 2026

These two ETFs provide one-stop-shop exposure to TSX listed growth stocks.

Read more »