Manulife vs Sun Life: Where I’d Invest $10,000 for Financial Sector Income Potential

Manulife Financial (TSX:MFC) and Sun Life Financial (TSX:SLF) are very similar. Which is the better buy?

| More on:
chart reflected in eyeglass lenses

Source: Getty Images

Manulife Financial (TSX:MFC) and Sun Life Financial (TSX:SLF) are two of Canada’s best-known financial stocks. The former is an insurance company that also offers bank-like services; the latter is primarily a life insurance company. The two companies are alike in that they both offer life insurance. They differ in the range of services offered and also in financial details and valuation. In this article, I will explore MFC and SLF stocks side by side and share which one I would prefer to invest $10,000 in for income.

Growth

There is no clear winner between Manulife and Sun-Life Financial when it comes to growth. Manulife grew faster in the trailing 12-month (TTM) period, but Sun Life has grown more over the long term.

Manulife’s TTM growth rates in revenue, earnings and cash flows were as follows:

  • Revenue: 10%
  • Earnings: 8.8%
  • Operating cash flow: 29%

Its five-year compounded growth rates in these metrics were as follows:

  • Revenue: -17%
  • Earnings: 0.50%
  • Operating cash flow: N/A

As you can see, Manulife’s recent growth is offset by longer-term weakness. Now, let’s look at Sun Life’s TTM growth rates in revenue, earnings and cash flows:

  • Revenue: 7.3%
  • Earnings: -0.1%
  • Operating cash flow: 27%

It is clear, based on these metrics, that Sun Life is a bit behind Manulife in the TTM period. But let’s pull back a little bit. The five-year compounded rates for Sun Life were these:

  • Revenue: -3.56%
  • Earnings: 3.6%
  • Operating cash flow: N/A

Sun Life actually grew a bit over the last five years, while Manulife didn’t. So, it’s a mixed showing from these companies on growth.

Profitability

When it comes to profitability, Manulife generally does a little better than Sun Life. In the TTM period, its gross, net and free cash flow (FCF) margins were as follows:

  • Gross margin: 52%
  • Net margin: 19%
  • FCF margin: 16%

Here are the same metrics for Sun Life:

  • Gross margin: 40%
  • Net margin: 9.45%
  • FCF margin: -23%

Based on these metrics, Manulife looks a lot more profitable than Sun Life.

Valuation

Last but not least, we have valuation. This factor also appears to favour Manulife, although less decisively than the profitability factor. Manulife’s price-to-earnings (P/E), price-to-sales (P/S), and price-to-book (P/B) ratios using TTM financials are:

  • P/E: 10.8
  • P/S: 2.5
  • P/B: 1.48

Here are the same for Sun Life:

  • P/E: 12
  • P/S: 1.47
  • P/B: 2

Manulife wins on two out of the three most popular valuation multiples. So, it appears cheaper than Sun Life based on these metrics.

Income potential

Last but not least is income potential. Manulife Financial has a 4.2% yield, while Sun Life has a 4.16% yield. These are not meaningfully different, so I’ll call this one a draw.

Foolish takeaway

Taking into account the basic metrics I’ve looked at in this article, I’d be inclined to invest $10,000 into Manulife rather than Sun Life. It wins in head-to-head comparisons of profitability and valuation metrics, while the comparison of growth metrics is a toss-up. I should stress that this is not a complete financial analysis that looks into competitive positions and balance sheet strength — it’s just a review of the headline metrics. But if I had to pick just one of these two stocks today based on the metrics explored in this article, I would go with Manulife.

Fool contributor Andrew Button has no positions in the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

More on Investing

TFSA (Tax-Free Savings Account) on wooden blocks and Canadian one hundred dollar bills.
Dividend Stocks

An Ideal TFSA Stock Paying 5% Each Month

Choice Properties can be a simple TFSA “set-and-collect” monthly payer, backed by necessity-based real estate and a ~5% yield.

Read more »

oil pump jack under night sky
Energy Stocks

A Canadian Energy Stock Poised for Big Growth in 2026

Down 29% from al-time highs, Tourmaline Oil is a TSX energy stock that offers shareholders upside potential over the next…

Read more »

ETFs can contain investments such as stocks
Investing

Here Are My 2 Favourite ETFs for 2026

Both of these ETFs provide exposure to markets outside of North America at a reasonable fee.

Read more »

tsx today
Stock Market

TSX Today: What to Watch for in Stocks on Wednesday, January 14

Strong commodity prices kept the TSX near record levels, and today’s focus turns to metals strength, inflation data, and earnings…

Read more »

TFSA (Tax-Free Savings Account) on wooden blocks and Canadian one hundred dollar bills.
Investing

The Secrets That TFSA Millionaires Know

The top secrets of TFSA millionaires are out and can serve as a roadmap for the next millionaires.

Read more »

The TFSA is a powerful savings vehicle for Canadians who are saving for retirement.
Investing

Got $3,000 for a TFSA? 3 Reliable Canadian Stocks for Long-Term Wealth Building

These Canadian stocks have strong fundamentals and solid growth potential, which makes them reliable stocks for building wealth.

Read more »

Investor wonders if it's safe to buy stocks now
Energy Stocks

Canadian Natural Resources: Buy, Sell, or Hold in 2026?

Buy, Sell, or Hold? Ignore the speculative headlines. With a 5.2% yield and 3% production growth, Canadian Natural Resources stock…

Read more »

Income and growth financial chart
Dividend Stocks

A Canadian Dividend Stock Down 9% to Buy Forever

TELUS has been beaten down, but its +9% yield and improving cash flow could make this dip an income opportunity.

Read more »