Best Stock to Buy Right Now: Manulife Financial vs Sun Life Financial?

Let’s dive into whether Manulife (TSX:MFC) or Sun Life Financial (TSX:SLF) is the better long-term pick for certain investor types.

When looking at the Canadian stock market, investors trying to decide which is the best stock to buy in a specific sector may find themselves looking mainly at the financials, housing or commodities (energy) sectors. There’s certainly good reason for this, given the reality that the Canadian market is chock full of top names in these areas of the economy.

Within the financials space, Manulife (TSX: MFC) and Sun Life Financial (TSX: SLF) are two top insurance companies many investors rightly consider as top options, particularly in the Canadian financial sector.

Here’s my take on which may be the better pick right now.

ways to boost income

Source: Getty Images

Manulife

Manulife’s status as a leading Canadian insurer provides investors with fantastic exposure to the growth potential of the Canadian market. However, Manulife has continued to grow its market share in Asia and continues to see robust top and bottom-line growth, driving its stock price higher (as the chart above shows).

What I think is most impressive about Manulife is the company’s underlying fundamentals. Trading at a price-to-earnings ratio of around 16 times with strong earnings per share growth, the company’s 3.8% dividend yield is supported by a very solid balance sheet. With a low payout ratio and strong earnings growth expected ahead, the company’s more than $6 billion in dividends and share buybacks paid over 2024 should increase this year and into the future.

Sun Life

As one of Manulife’s key competitors, Sun Life has seen similar strong growth, with the company’s first-quarter (Q1) results best summarized by earnings growth of 19% year over year. That growth came from a combination of areas, with the company’s asset management & wealth division seeing 6% profit growth, group health seeing 18% growth, and individual protection business growing 20% over the same quarter the year prior.

From a growth perspective, there’s a lot to like about Sun Life and its underlying valuation. Value-conscious investors may certainly like the company’s valuation multiple, which is actually slightly lower than that of Manulife.

Verdict

Overall, I think both companies can generally be considered substitutes for each other in a given portfolio. Those seeking greater growth potential may opt for the smaller Sun Life, and that’s certainly a good direction for those with a longer investing time horizon. But for those looking to take more defensive exposure, Manulife would be my pick. The company is the larger of the two, with a wider moat and a more ingrained customer base.

The question really comes down to risk profile and which attributes of an insurance company most appeal to a specific investor. My pick in this space continues to be Manulife, but I don’t think you can go wrong owning either (or both).

Fool contributor Chris MacDonald has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

More on Investing

A meter measures energy use.
Energy Stocks

Rates Are Rising Again: Is Emera Still a Sensible Retirement Stock?

Emera still offers retirement income, but borrowing costs and per-share earnings decide how comfortably that payment can grow.

Read more »

ETFs can contain investments such as stocks
Dividend Stocks

How to Use a TFSA to Generate $200 in Monthly Tax-Free Income

Use a TFSA to build $200 in monthly tax-free income with XEI and ZRE. See how these ETFs work and…

Read more »

Business success of growth metaverse finance and investment profit graph concept or development analysis progress chart on financial market achievement strategy background with increase hand diagram
Dividend Stocks

Smart Ways to Invest Extra Income and Say Goodbye to Financial Stress

Canadians have ways to make their extra income work as hard as they do and say goodbye to financial stress.

Read more »

how to save money
Energy Stocks

How Much Would You Need to Invest in Enbridge to Average $200 a Month?

Enbridge’s current dividend needs roughly $42,600 in shares to average $200 monthly, with payments arriving every quarter.

Read more »

Two seniors walk in the forest
Dividend Stocks

Sun Life Stock Pays 3.3%: How Much to Invest for $100 a Month in Dividends

Sun Life Financial (TSX:SLF) might be a massive bargain after Thursday's vicious plunge as stock markets sold off hard.

Read more »

TFSA (Tax free savings account) acronym on wooden cubes on the background of stacks of coins
Dividend Stocks

How to Turn Your TFSA Into $1,000 a Month in Tax-Free Income

Build toward $1,000 a month in tax-free income with a TFSA. See how Enbridge, Scotiabank and ZWC could help, and…

Read more »

customer fills up car with gasoline
Dividend Stocks

How Much Emergency Money Do Canadians Actually Need?

A safety fund equivalent to 3 to 6 months of living expenses is generally the baseline buffer that Canadians would…

Read more »

Piggy bank in autumn leaves
Bank Stocks

Rates Are Rising Again, So Are GICs and High-Interest Savings ETFs Even Worth It?

The Bank of Canada hiked rates to 2.50%. See what a GIC or the Purpose savings ETF earns on $10,000…

Read more »