Why I Wouldn’t Touch the Sell Button on Shopify Stock

Shopify (TSX:SHOP) stock seems overheated, but it might not be time to sell as AI shopping catalysts loom.

| More on:
Key Points
  • Selling stocks just because they’ve had a big year can be a mistake if the valuation still looks reasonable and your time horizon is multi-year, since winners don’t automatically “mean revert” after a 30%+ run.
  • Shopify is presented as a winner worth holding through volatility because AI-driven shopping/agentic AI could materially boost growth and earnings, potentially creating attractive buy-the-dip opportunities rather than a reason to panic-sell.

After an outstanding year for the TSX Index, it’s easy to think about the stocks you’d be willing to sell. After all, it’s only smart to ring the register while you’ve got significant profits in hand. And while your list of winners might seem tempting to trim or even sell out of, I do think that investors who don’t need to raise money today might wish to reconsider dumping their winners, perhaps for a slate of losing stocks that could be destined for more subpar performance.

Undoubtedly, just because a stock has gained more than 30% in the past year doesn’t mean those gains are going to be given right back. If the value remains (think about traditional valuation metrics such as the price-to-earnings (P/E) ratio) and you’ve still got a long-term horizon (three years or more), it makes little sense to sell a stock just because it’s had a run.

If anything, it might make more sense to rotate long-time laggards for shares of a firm that’s gaining traction, provided that you’re paying a fair or low price relative to your estimate of its true worth. While you may not want to take a page out of the momentum investor’s playbook, I still think that there’s more to whether a stock is a buy or a sell than how its one-year chart looks.

A shopper makes purchases from an online store.

Image source: Getty Images

Shopify has an AI catalyst and might be worth sticking with

Consider shares of Shopify (TSX:SHOP), which have been a big gainer in the past year, rising around 50%. With the tech sector recently dipping and the shares of SHOP taking a 6% hit to the chin on Wednesday, I wouldn’t rush to panic with the expectation that last year’s big gains are going to be wiped out in some sort of spectacular AI bubble-bust scenario.

Though a stock market crash can still happen, a far less-shocking event might unfold, perhaps one that sees stocks drag their feet while the tech sector steadily gravitates lower, while experiencing huge volatility in both directions. In such a climate, it could prove very difficult to tell what’s real value and what’s a name that deserves to be punished.

Personally, I find Shopify stock to be one of the names to stick with, even if volatility surges, provided you’re a growth investor who’s lived through 20–30% declines before. Panic-selling can and probably will happen at the worst moment, but if you’re all about the long term, I do think there’s an opportunity to snag a sizeable discount when Shopify, an e-commerce titan with a wide economic moat, could be underpriced.

Though SHOP stock might not yet be severely oversold, I do think a window of opportunity to snag shares at a decent entry point could arise in the coming weeks and months.

AI shopping could be a big deal

Undoubtedly, AI is a big deal for Shopify’s growth story. And with analysts over at Scotia recently upgrading the stock, noting that AI shopping trends could provide a material earnings boost, I’d be inclined to get greedy should other investors become more fearful of Shopify stock.

Of course, agentic AI and buying via chatbots could create a world of growth for Shopify. But the real long-term upside, I think, lies in what could happen if the model (no pun intended) proves to be a new way for people to shop online. With a great platform in place and a world of AI-using shoppers who could embrace AI shopping, I certainly wouldn’t be inclined to dump Shopify shares, even though they may seem expensive today.

Fool contributor Joey Frenette has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Shopify. The Motley Fool has a disclosure policy.

More on Investing

Woman checking her computer and holding coffee cup
Investing

The Best Stocks to Invest $1,000 in Right Now

These Canadian stocks are backed by fundamentally strong businesses and are likely to benefit from solid demand despite external pressures.

Read more »

A meter measures energy use.
Dividend Stocks

To Build a Steady Income Portfolio, These 3 Canadian Utility Stocks Belong on Your Radar

Utility stocks pair regulated earnings with dividends that can hold up in rough markets.

Read more »

dividend stocks are a good way to earn passive income
Dividend Stocks

Here’s How Many Shares of Telus You’d Need for $10,000 in Yearly Dividends

Down 46% from all-time highs, Telus is a TSX dividend stock that offers you a yield of almost 9% in…

Read more »

Canadian dollars are printed
Dividend Stocks

How to Create a Monthly Income Machine With Your TFSA

Add this TSX monthly dividend-paying stock to your self-directed TFSA portfolio for monthly and tax-free passive income.

Read more »

tsx today
Stock Market

TSX Today: What to Watch for in Stocks on Tuesday, March 10

Hopes of a quicker resolution in the Middle East helped the TSX recover from steep intraday losses, with markets watching…

Read more »

A solar cell panel generates power in a country mountain landscape.
Energy Stocks

Here’s How Many Shares of Capital Power You Should Own to Get $1,000 in Dividends

Discover the potential of Capital Power as a leading dividend stock on the TSX for reliable returns and future growth.

Read more »

dividends grow over time
Investing

2 Growth Stocks I Expect to Surge Well Into This Year and Beyond

These TSX stocks will likely deliver solid returns as they are benefiting from strong demand for their products, technology, and…

Read more »

Happy golf player walks the course
Dividend Stocks

How a TFSA Can Generate $4,360 in Annual Tax-Free Passive Income

This strategy can boost yield while reducing portfolio risk.

Read more »