Why I Wouldn’t Touch the Sell Button on Shopify Stock

Shopify (TSX:SHOP) stock seems overheated, but it might not be time to sell as AI shopping catalysts loom.

| More on:
Key Points
  • Selling stocks just because they’ve had a big year can be a mistake if the valuation still looks reasonable and your time horizon is multi-year, since winners don’t automatically “mean revert” after a 30%+ run.
  • Shopify is presented as a winner worth holding through volatility because AI-driven shopping/agentic AI could materially boost growth and earnings, potentially creating attractive buy-the-dip opportunities rather than a reason to panic-sell.

After an outstanding year for the TSX Index, it’s easy to think about the stocks you’d be willing to sell. After all, it’s only smart to ring the register while you’ve got significant profits in hand. And while your list of winners might seem tempting to trim or even sell out of, I do think that investors who don’t need to raise money today might wish to reconsider dumping their winners, perhaps for a slate of losing stocks that could be destined for more subpar performance.

Undoubtedly, just because a stock has gained more than 30% in the past year doesn’t mean those gains are going to be given right back. If the value remains (think about traditional valuation metrics such as the price-to-earnings (P/E) ratio) and you’ve still got a long-term horizon (three years or more), it makes little sense to sell a stock just because it’s had a run.

If anything, it might make more sense to rotate long-time laggards for shares of a firm that’s gaining traction, provided that you’re paying a fair or low price relative to your estimate of its true worth. While you may not want to take a page out of the momentum investor’s playbook, I still think that there’s more to whether a stock is a buy or a sell than how its one-year chart looks.

A shopper makes purchases from an online store.

Image source: Getty Images

Shopify has an AI catalyst and might be worth sticking with

Consider shares of Shopify (TSX:SHOP), which have been a big gainer in the past year, rising around 50%. With the tech sector recently dipping and the shares of SHOP taking a 6% hit to the chin on Wednesday, I wouldn’t rush to panic with the expectation that last year’s big gains are going to be wiped out in some sort of spectacular AI bubble-bust scenario.

Though a stock market crash can still happen, a far less-shocking event might unfold, perhaps one that sees stocks drag their feet while the tech sector steadily gravitates lower, while experiencing huge volatility in both directions. In such a climate, it could prove very difficult to tell what’s real value and what’s a name that deserves to be punished.

Personally, I find Shopify stock to be one of the names to stick with, even if volatility surges, provided you’re a growth investor who’s lived through 20–30% declines before. Panic-selling can and probably will happen at the worst moment, but if you’re all about the long term, I do think there’s an opportunity to snag a sizeable discount when Shopify, an e-commerce titan with a wide economic moat, could be underpriced.

Though SHOP stock might not yet be severely oversold, I do think a window of opportunity to snag shares at a decent entry point could arise in the coming weeks and months.

AI shopping could be a big deal

Undoubtedly, AI is a big deal for Shopify’s growth story. And with analysts over at Scotia recently upgrading the stock, noting that AI shopping trends could provide a material earnings boost, I’d be inclined to get greedy should other investors become more fearful of Shopify stock.

Of course, agentic AI and buying via chatbots could create a world of growth for Shopify. But the real long-term upside, I think, lies in what could happen if the model (no pun intended) proves to be a new way for people to shop online. With a great platform in place and a world of AI-using shoppers who could embrace AI shopping, I certainly wouldn’t be inclined to dump Shopify shares, even though they may seem expensive today.

Fool contributor Joey Frenette has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Shopify. The Motley Fool has a disclosure policy.

More on Investing

builder frames a house with lumber
Investing

2 TSX Stocks Priced Under $50 That Could Have Meaningful Room to Run

These under $50 TSX stocks have solid fundamentals and with room to run led by durable demand trends and solid…

Read more »

Close-up of people hands taking slices of pepperoni pizza from wooden board.
Dividend Stocks

How to Generate $150 in Passive Income With $30,000 in 3 Stocks

These three high-yield TSX dividend stocks can significantly enhance your monthly passive income.

Read more »

Investor reading the newspaper
Dividend Stocks

2 Canadian Stocks That Just Raised Their Payouts Again

Looking for a great combination of income and capital growth. These two stocks have decades-long histories of increasing their dividend…

Read more »

fast shopping cart in grocery store
Investing

Have $2,000? These 2 Stocks Could Be Bargain Buys for 2026 and Beyond

With solid business models, promising growth prospects, and discounted share prices, these two companies stand out as attractive buys right…

Read more »

dividend stocks are a good way to earn passive income
Dividend Stocks

Looking for a 5.4% Average Yield? These 3 TSX Stocks Are Worth a Look

Considering their excellent track record of dividend paying, solid underlying businesses, and healthy outlook, these three TSX stocks are ideal…

Read more »

workers walk through an office building
Investing

Some of the Smartest Canadian Investors Are Piling Into This TSX Stock

Here's why Intact Financial (TSX:IFC) is a top value stock long-term investors should consider in this current market environment.

Read more »

tsx today
Stock Market

TSX Today: What to Watch for in Stocks on Thursday, April 2

Improving sentiment drove another TSX advance, though today’s direction may depend on commodity swings and cautious trading ahead of Good…

Read more »

telehealth stocks
Dividend Stocks

This TSX Stock Pays a 4.3% Dividend Every Single Month

This TSX stock pays you cash every single month – and it’s backed by a growing, essential business.

Read more »