Why I Wouldn’t Touch the Sell Button on Shopify Stock

Shopify (TSX:SHOP) stock seems overheated, but it might not be time to sell as AI shopping catalysts loom.

Key Points
  • Selling stocks just because they’ve had a big year can be a mistake if the valuation still looks reasonable and your time horizon is multi-year, since winners don’t automatically “mean revert” after a 30%+ run.
  • Shopify is presented as a winner worth holding through volatility because AI-driven shopping/agentic AI could materially boost growth and earnings, potentially creating attractive buy-the-dip opportunities rather than a reason to panic-sell.

After an outstanding year for the TSX Index, it’s easy to think about the stocks you’d be willing to sell. After all, it’s only smart to ring the register while you’ve got significant profits in hand. And while your list of winners might seem tempting to trim or even sell out of, I do think that investors who don’t need to raise money today might wish to reconsider dumping their winners, perhaps for a slate of losing stocks that could be destined for more subpar performance.

Undoubtedly, just because a stock has gained more than 30% in the past year doesn’t mean those gains are going to be given right back. If the value remains (think about traditional valuation metrics such as the price-to-earnings (P/E) ratio) and you’ve still got a long-term horizon (three years or more), it makes little sense to sell a stock just because it’s had a run.

If anything, it might make more sense to rotate long-time laggards for shares of a firm that’s gaining traction, provided that you’re paying a fair or low price relative to your estimate of its true worth. While you may not want to take a page out of the momentum investor’s playbook, I still think that there’s more to whether a stock is a buy or a sell than how its one-year chart looks.

A shopper makes purchases from an online store.

Image source: Getty Images

Shopify has an AI catalyst and might be worth sticking with

Consider shares of Shopify (TSX: SHOP), which have been a big gainer in the past year, rising around 50%. With the tech sector recently dipping and the shares of SHOP taking a 6% hit to the chin on Wednesday, I wouldn’t rush to panic with the expectation that last year’s big gains are going to be wiped out in some sort of spectacular AI bubble-bust scenario.

Though a stock market crash can still happen, a far less-shocking event might unfold, perhaps one that sees stocks drag their feet while the tech sector steadily gravitates lower, while experiencing huge volatility in both directions. In such a climate, it could prove very difficult to tell what’s real value and what’s a name that deserves to be punished.

Personally, I find Shopify stock to be one of the names to stick with, even if volatility surges, provided you’re a growth investor who’s lived through 20–30% declines before. Panic-selling can and probably will happen at the worst moment, but if you’re all about the long term, I do think there’s an opportunity to snag a sizeable discount when Shopify, an e-commerce titan with a wide economic moat, could be underpriced.

Though SHOP stock might not yet be severely oversold, I do think a window of opportunity to snag shares at a decent entry point could arise in the coming weeks and months.

AI shopping could be a big deal

Undoubtedly, AI is a big deal for Shopify’s growth story. And with analysts over at Scotia recently upgrading the stock, noting that AI shopping trends could provide a material earnings boost, I’d be inclined to get greedy should other investors become more fearful of Shopify stock.

Of course, agentic AI and buying via chatbots could create a world of growth for Shopify. But the real long-term upside, I think, lies in what could happen if the model (no pun intended) proves to be a new way for people to shop online. With a great platform in place and a world of AI-using shoppers who could embrace AI shopping, I certainly wouldn’t be inclined to dump Shopify shares, even though they may seem expensive today.

Fool contributor Joey Frenette has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Shopify. The Motley Fool has a disclosure policy.

More on Investing

Close up of an egg in a nest of twigs on grass with RRSP written on it symbolizing a RRSP contribution.
Retirement

What Happens When a Large RRSP Becomes Retirement Income?

A large RRSP can create an unexpectedly large stream of taxable income once mandatory RRIF withdrawals begin.

Read more »

tsx today
Stock Market

TSX Today: What to Watch for in Stocks on Wednesday, September 30

After falling to a fresh multi-month low, the TSX could see a flat start today as investors closely watch U.S.…

Read more »

coins jump into piggy bank
Bank Stocks

Thinking About Bank Stocks? Here’s What to Know in September

After a strong run so far this year, here’s what Canadian investors should know about the big bank stocks in…

Read more »

businessmen shake hands to close a deal
Investing

Carney’s Investment Summit: What Canadian Investors Need to Know

Here’s why Carney’s investment summit earlier this month could benefit high-quality TSX stocks for years to come.

Read more »

a-developer-typing-lines-of-ai-code-while-viewing-multiple-computer-monitors
Dividend Stocks

Thomson Reuters Is a Sneaky AI Play, and Its Stock Popped Earlier This Month

Thomson Reuters is an AI play, building AI into tools legal and tax professionals already use. See why TRI stock…

Read more »

earn passive income by investing in dividend paying stocks
Retirement

The Lazy Canadian’s Path to a Bigger Retirement: 1 Stock to Start With

This Canadian stock’s growing earnings, expanding retirement platform, and steady shareholder returns make it a compelling long-term holding for retirement…

Read more »

A lake in the shape of a solar, wind and energy storage system in the middle of a lush forest as a metaphor for the concept of clean and organic renewable energy.
Dividend Stocks

This Stock Belongs in Every Canadian’s TFSA, and Here’s Why

With a yield of 5.5% and 15 straight years of dividend increases, this TSX stock is a no-brainer buy in…

Read more »

woman looks ahead of her over water
Dividend Stocks

1 Move That Could Ease Your Retirement Worries

Holding the Vanguard FTSE Canadian High Yield ETF (TSX:VDY) in a TFSA can help you pay for your retirement.

Read more »