10% Yield: Here’s the Dividend Trap to Avoid in April

What is a dividend trap? Discover how dividend policies can change and what investors should consider in difficult markets.

| More on:
Key Points
  • Recent dividend pauses by companies like goeasy signal potential dividend traps, where elevated yields reflect underlying financial stress rather than genuine income opportunities, often due to risky credit profiles or fundamental weaknesses.
  • Unlike goeasy and Timbercreek Financial, Telus may offer a value opportunity instead of a dividend trap; a potential dividend cut could strategically enhance financial flexibility, differentiating it from companies facing deeper financial challenges.

Last month, goeasy (TSX:GSY) became the latest dividend stock to pause its dividends. No dividend cut, no reduction in frequency, but a one-line declaration on its dividend page, “There are no future dividends presently declared for GSY:CA as of Apr 11th, 2026. The declaration and payment of dividends are at the discretion of the Company.”

man looks surprised at investment growth

Source: Getty Images

Identifying dividend traps

Dividend payments are the company’s way of sharing surplus cash flows with shareholders and are at the management’s discretion. But what if the company’s cash flows themselves become risky? Dividends take the first hit. Such instances were visible in the post-pandemic environment.

Commercial REITs paused dividends altogether after 2022 as the pandemic crisis altered their world. While not a complete pause, telecom stocks paused dividend growth, and some even slashed dividends and altered their dividend policy as a regulatory change made pricing competitive.

Sometimes the market is irrational in the short term, as it senses risk and reacts to it instead of responding. But value investors grab the overreaction opportunity to buy fundamentally strong stocks at the dip. This act of value investors sees the stock price rebound later.

However, the market is not always irrational and captures weak fundamentals, because of which the stock price falls. They could be dividend traps, which you can identify by scrutinizing the dividend yield of 10% and above. 10% is too good to be a true dividend yield, and that is because the market pulls down the stock on dividend cuts.

goeasy’s dividend trap

In the case of goeasy, the market reaction was correct as the lender’s charge-off rates spiked up to 23.8% in the fourth quarter of 2025 from 9.2% a year ago. The fourth quarter earnings unveiled the wrong accounting treatment of certain customer payments in transit. A short seller report warned about this in September 2025, which the lender denied. However, the series of events that followed made those warnings real, such as the resignation of the chief financial officer and chief executive officer.

The bubble burst in the first-quarter earnings, and the subprime lender shifted to balance sheet cleaning. goeasy realized a goodwill impairment charge of $159.6 million to its LendCare business. It increased the credit loss allowance from 7.8% as at December 31, 2024, to 9.6% as at December 31, 2025.

All these figures hint that credit risk is beyond the manageable range, and the lender will have to bear higher loan defaults. To maintain liquidity, the lender has paused dividends. Whether the pause is temporary or permanent is unclear. goeasy’s 70% dip in share price after the earnings release has inflated the dividend yield to 18.6% because of the way yield is calculated: past 12 months dividend/share price. Until the dividend pause continues for four straight quarters, the yields will be elevated. Do not fall into this dividend trap, as a high yield is no dividend in this scenario.

Timbercreek Financial’s dividend trap

The short-term mortgage provider Timbercreek Financial (TSX:TF) is facing higher credit risk, leaving little flexibility for the lender to sustain its dividends. Although the lender has not announced dividend cuts, the payout ratio of 96.7% in 2025, up from 88.3% in 2024, rings a warning bell. The fair value through profit and loss (FVTPL) of its mortgage portfolio has decreased. The high credit risk has reduced the lender’s opportunity to grow its loan portfolio and instead diverted the cash and liquidity to credit loss provision.

The lender, which declared a special dividend of $0.0575 during rising interest rates in 2024, is now struggling to sustain its dividends. Even Timbercreek Financial’s share price fell almost 9% after the first-quarter earnings, which increased its yield to 10.2%. Although the yield looks attractive, the fundamentals do not show value. A dividend cut will still not ease the lender’s financial stress.

Is Telus a dividend trap

Telus Corporation’s (TSX:T) stock price also dipped below $17, inflating its yield to 10.2%. Investors fear a dividend cut, but a 50% cut would preserve $1 billion in cash, which it can divert towards repaying debt and reducing the interest burden. This dip is a value opportunity and not a dividend trap, as a cut will unlock financial flexibility.

Fool contributor Puja Tayal has no position in any of the stocks mentioned. The Motley Fool recommends TELUS. The Motley Fool has a disclosure policy.

More on Dividend Stocks

dividends grow over time
Dividend Stocks

The Canadian Companies That’ve Been Quietly Raising Their Dividend Payouts

For investors seeking a combination of income and dividend growth, these stocks deserve a closer look, especially on market corrections.

Read more »

middle-aged couple work together on laptop
Dividend Stocks

2 Dividend Stocks Every Canadian Should Consider Owning

Consider buying Nutrien (TSX:NTR) and another dividend payer going into mid-June.

Read more »

Printing canadian dollar bills on a print machine
Dividend Stocks

Got $14,000? Turn Your TFSA Into a Cash-Gushing Machine

Investors seeking to generate boosted income in their TFSA should investigate the ZWC ETF. Here's why.

Read more »

Couple working on laptops at home and fist bumping
Dividend Stocks

1 Dividend Stock I’d Feel Good About Holding for the Next 7 Years

Are you looking for a stock that you can safely hold for the next seven years? This TSX stock will…

Read more »

woman gazes forward out window to future
Dividend Stocks

2 High-Yield Dividend Stocks That Could Be Safer Picks for Canadian Retirees

Given their reliable business models, high dividend yields, and visible growth prospects, these two dividend stocks are ideal for retirees.

Read more »

A meter measures energy use.
Dividend Stocks

The Utilities Play: Boring, Realiable, and Suddenly Very Profitable

Fortis (TSX:FTS) stock looks like a great, now exciting, dividend stock after a hot two years.

Read more »

woman looks ahead of her over water
Dividend Stocks

What the Average Canadian TFSA Looks Like at Age 50

Make the most of your TFSA by learning what the average Canadian TFSA looks like at 50 to see where…

Read more »

Concept of multiple streams of income
Dividend Stocks

How to Use Your TFSA to Double Your Annual Contribution

Find out how a TFSA offers unlimited wealth generation and investment income potential even when contributions are limited.

Read more »