This Canadian Dividend Stock Is Down 50% and Worth Holding Forever

Pet Valu stock has been cut in half. I think that’s the buying opportunity long-term investors have been waiting for.

| More on:
Key Points
  • Pet Valu has lost roughly half its value from peak levels, yet its underlying business continues to grow revenue, expand its store count, and generate strong free cash flow.
  • The company returned a record $121 million to shareholders in fiscal 2025 through dividends and share repurchases, a sign that management is putting its money where its mouth is.
  • With nearly four times as many locations as its nearest pet specialty competitor and a supply chain transformation now complete, Pet Valu is built to compound shareholder wealth for decades.

Let’s get right to it. Pet Valu Holdings (TSX:PET) is down roughly 50% from its all-time high, and the stock looks broken, but the business continues to grow at a steady pace.

In fact, Pet Valu just wrapped up one of its most operationally impressive years ever.

  • Revenue grew 7% in 2025.
  • Same-store sales turned positive again, and free cash flow rose to $104 million.
  • And management handed shareholders a record $121 million in returns through dividends and buybacks.

It shows that Pet Valu is a company on sale. I think Pet Valu is one of the most compelling long-term buys in the Canadian market right now.

Here is why.

Dog smiles with a big gold necklace

Source: Getty Images

Pet Valu is Canada’s dominant pet specialty retailer

Before getting into the numbers, it helps to understand what Pet Valu is.

The company operates and franchises pet specialty retail stores across Canada under multiple banners, including Pet Valu, Bosley’s, and Chico.

As of the end of fiscal 2025, it had 863 stores nationwide. That is nearly four times as many locations as its nearest pet specialty competitor, according to Pet Valu Chief Executive Officer Greg Ramier.

In a niche retail category, demand tends to be sticky, where customers shop regularly and spend consistently regardless of what the broader economy is doing.

Pet ownership does not decline during recessions, as pet parents are unlikely to stop purchasing food, medication, and accessories. That makes Pet Valu’s business far more defensive than most retailers’.

The bull case for PET stock

In 2025, Pet Valu increased sales by 7% year over year, while adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) margins held steady at a healthy 22%.

Management also completed a nearly $100 million, four-year supply chain transformation in 2025. The company now operates more than 1.3 million square feet of modern, partially automated distribution capacity across three facilities.

Ramier noted on the May 12 call that this investment has already driven a 60% improvement in productivity, with further gains expected.

That is a long runway of cost leverage that has not yet fully shown up on the bottom line. As those savings flow through, margins should expand further.

The loyalty program is also firing on all cylinders. Pet Valu hit a record loyalty sales penetration rate of 88% in 2025. In other words, nearly nine out of every 10 dollars in sales came from repeat, loyal customers.

Pet Valu’s franchise network expanded to 370 owner-operators running 600 franchise stores. The company opened 40 new stores in 2025 and plans to open roughly 40 more in 2026.

Milestones were hit across every major banner, including surpassing 100 locations each in Bosley’s in British Columbia, Pet Valu in Alberta, and Chico in Quebec.

The pullback allows Pet Valu investors to benefit from a dividend yield of almost 3%. Given consensus price targets, the TSX dividend stock trades at a 31% discount in June 2026.

Notably, Pet Valu has raised the annual dividend from $0.04 per share in 2022 to $0.52 per share in 2026, significantly raising the yield-at-cost.

The TSX dividend stock is a forever hold

Canadians are spending more on their pets year after year. The trend toward premium and specialty pet food is not slowing down.

Pet Valu’s culinary experience, which rolled out across 130 corporate stores in 2025, is now expanding into the franchise network. That premium positioning targets some of the highest-lifetime-value customers in the category.

Add in a clean balance sheet, a growing dividend, a disciplined capital return program, and a franchise model that is asset-light by design, and you have a business built to generate compounding returns over the long haul.

The stock being down 50% is not a reason to avoid it. For patient investors, it is a reason to seriously consider owning it.

Fool contributor Aditya Raghunath has no position in any of the stocks mentioned. The Motley Fool recommends Pet Valu. The Motley Fool has a disclosure policy.

More on Dividend Stocks

TFSA (Tax-Free Savings Account) on wooden blocks and Canadian one hundred dollar bills.
Dividend Stocks

3 Canadian Stocks That Could Be an Ideal Match for a $7,000 TFSA Investment

For a $7,000 TFSA investment, I’d be comfortable spreading capital across these three Canadian stocks rather than betting the full…

Read more »

hand stacks coins
Dividend Stocks

3 Dividend Stocks That Belong in Almost Every Investor’s Portfolio

These dividend stocks are three of the best Canadian companies to buy and hold long term, making them a no-brainer…

Read more »

A worker gives a business presentation.
Dividend Stocks

Canadian Stocks to Own as Inflation Stages a Comeback

These Canadian stocks offer defensive strength, dividends, and essential-service exposure as inflation pressures return.

Read more »

hot air balloon in a blue sky
Dividend Stocks

3 Top-Tier Canadian Stocks That Just Bumped Up Dividends Again

These Canadian dividend stocks continue increasing their payouts, reminding investors why they’re among the best on the TSX.

Read more »

investor looks at volatility chart
Dividend Stocks

2 Canadian Dividend Stocks That Still Look Cheap Today

Two TSX dividend names still look reasonably priced today: Scotiabank for a potential turnaround and Keyera for steady energy-infrastructure income.

Read more »

Blocks conceptualizing Canada's Tax Free Savings Account
Dividend Stocks

How to Use a TFSA to Generate $363.14 in Monthly Tax-Free Income

Make $363.14 in monthly tax-free income inside your TFSA with 3 high-yield Canadian REITs – no taxes, just reliable passive…

Read more »

AI image of a face with chips
Dividend Stocks

2 Canadian Infrastructure Stocks Poised to Win From Data Centres

AI data centres are sparking a massive buildout, and two Canadian stocks could benefit beyond the usual chip names.

Read more »

Concept of multiple streams of income
Dividend Stocks

4 Dividend Stocks I’d Happily Double My Position in Today

Considering their strong fundamentals, reliable income streams, and visible growth opportunities, these four dividend stocks are attractive buys for investors…

Read more »