The Motley Fool

Good Bye Ron, Welcome Back Myron, but What About Joe?

Ron Johnson is out as CEO of JC Penney (NYSE:JCP) and the man he replaced is in.  This is a story you’re going to hear a lot of today.  One of the read throughs from this personnel shift at the U.S. retailer is the potential impact it could have on Canada’s largest food retailer, Loblaw (TSX:L).  Perhaps David Einhorn knew something that we didn’t know when he indicated he had taken a hypothetical short position against Loblaw in a charity stock picking competition?

Loblaw owns Joe Fresh, the cheap-chic clothing retailer that signed a deal to be a part of Johnson’s strategy to transform JC Penney stores into a mall-within-a-mall.  In my mind, this deal to open 700 Joe Fresh outlets in one shot, across the U.S., with very little cap ex seemed like a good one for Loblaw as a way to generate some much-needed growth.  However, when the 4-year agreement was made public last July, Loblaw’s stock didn’t budge.  And in March when 681 Joe Fresh stores opened in JC Penney’s across the country, right on schedule?  Not even a flinch out of Loblaw’s stock.

Foolish Takeaway

The return of Ullman to the role of CEO brings a high level of uncertainty to JC Penney’s future strategy.  Does Ullman stick to what Johnson was trying to do?  Is there a hybrid version of the same strategy? Does he go back to his old ways?  Does he try something completely different?  At this point we don’t know.  What we do know is that JC Penney’s stock is going to have an interesting day.  Given past reactions, this should be a non-event for Loblaw’s shareholders, but we’ll see if all of a sudden Mr. Market takes an interest in this angle as well.

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Fool contributor Iain Butler reluctantly admits to owning a few shares of JC Penney.  The Motley Fool has no positions in the stocks mentioned above.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

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