How Should You Play Air Canada and WestJet Airlines Ltd.?

Analysts at Macquarie Research say the sky is clear for Canadian airlines Air Canada (TSX:AC.B) and Westjet Airlines Ltd. (TSX:WJA), but the seatbelt sign is on.

It’s a smooth ride for Canadian airlines as several factors currently work in favour of the sector. In August, Air Canada (TSX: AC.B) posted record load factor — a measure of how full its planes are — in its history. Stocks of WestJet Airlines Ltd. (TSX:WJA) have also witnessed a steady climb uphill.

However, analysts at Macquarie Research say they are cautious and have initiated a neutral rating on the sector. This is because they foresee that valuations of Air Canada and WestJet will be compromised due to an anticipated decline in the loonie as well as an increase in oil prices.

Forex and fuel risks

If the Canadian dollar falls and oil prices rise (a scenario not hard to imagine), these two airlines will be impacted, big-time. Macquarie forecasts a potential fall in the Canadian dollar of about 6%, while Brent goes up by 10%-15%. That’s a double whammy for Air Canada and WestJet. But how should investors play these two stocks in such a potentially conflicting environment?

Macquarie recommends going long on WestJet and short on Air Canada. If you ask me, I’d say hold your horses. If you’ve already bought into any of these stocks, wait it out — since a fall in the loonie and a rise in fuel prices is only a hypothetical scenario cautioning inventors.

Steady environment

The airlines have a lot going good for them. Air Canada continues to drive costs out of its system and plans to reduce about 15% more in unit costs over the next five years. It is also improving margins and increasing revenue metrics per passenger.

WestJet has shown a strong run-up in valuations recently. Profits are upbeat and the company aims to reduce costs by $125 million by the end of 2014. It has an impressive balance sheet with potential for a share buyback and an increase in dividend rates. WestJet has also ventured into new, international territories like Dublin.

Macquarie does have a favourite, though, and that is WestJet, since it has lower leverage, or is less sensitive to fuel and forex when compared to Air Canada. They expect WestJet to outperform with approximately 13% implied upside compared to Air Canada’s 0.4% upside. However, if their theory on these catalysts is wrong, then Air Canada is a “better bet for risk-on investors.”

My suggestion? Be patient and hold on to the two stocks. But be cautious while you’re at it.

Fool contributor Sandra Mergulhão has no position in any stocks mentioned.

More on Investing

Piggy bank on a flying rocket
Stocks for Beginners

Where to Invest Your $7,000 TFSA Contribution for Long-Term Gains

Looking for where to allocate your TFSA contribution? Here are two options to direct that $7,000 where it will give…

Read more »

four people hold happy emoji masks
Investing

Got $7,000? The Best Canadian Stocks to Buy Right Now

These three Canadian stocks offer excellent buying opportunities right now.

Read more »

Pile of Canadian dollar bills in various denominations
Tech Stocks

Got $500? 3 Under-$25 Canadian Growth Gems to Grab Now

Given their solid underlying businesses and healthy growth prospects, these three under-$25 Canadian growth stocks offer attractive buying opportunities.

Read more »

Business success of growth metaverse finance and investment profit graph concept or development analysis progress chart on financial market achievement strategy background with increase hand diagram
Metals and Mining Stocks

Meet the Canadian Mining Stock Up 450% Last Year

The "Lazarus" stock: Here’s why Imperial Metals (TSX:III) stock rose 450% from the ashes in 2025

Read more »

The virtual button with the letters AI in a circle hovering above a keyboard, about to be clicked by a cursor.
Dividend Stocks

1 Canadian Stock Ready to Surge in 2026 and Beyond

Open Text is a Canadian tech stock that is down 40% from all-time highs and offers a dividend yield of…

Read more »

A plant grows from coins.
Dividend Stocks

3 Reasons I’ll Never Sell This Cash-Gushing Dividend Giant

Here's why this dividend stock is one of the most reliable companies in Canada, and a stock you can hold…

Read more »

A meter measures energy use.
Dividend Stocks

What to Know About Canadian Utility Stocks in 2026

Here's how much potential Canadian utility stocks have in 2026, and whether they're the right investments to help shore up…

Read more »

Real estate investment concept with person pointing on growth graph and coin stacking to get profit from property
Dividend Stocks

Invest $30,000 in 2 TSX Stocks and Create $1,937 in Dividend Income

These TSX stocks have high yields and sustainable payouts, and can help you generate a dividend income of $1,937 annually.

Read more »