How to Review Your Portfolio in a Falling Market: Part 1

A falling market is a reminder for us to review our portfolios. Should we buy Starbucks Corporation (NASDAQ:SBUX) shares and sell Amazon.com, Inc. (NASDAQ:AMZN)? It’s a balancing act that only you as the owner of your portfolio can decide.

In the past week, the S&P 500 has fallen 5.7%, the Dow Jones Industrial Average has fallen 5.2%, and the S&P/TSX Composite Index has fallen 5.2%. In particular, on Friday, in a single day, the first fell 3.2%, the second fell 3.1%, and the last fell 2%.

It surely looks like the sky is falling and more pain is coming. Investors should do at least this one thing as the market falls: review your portfolio.

Review your portfolio

Are you seeing stocks that you’d rather not have in your portfolio? Ones that are more volatile than others and have low-quality ratings? Do you like the allocation of each sector or company?

Divide your portfolio by quality

Ideally, I want to hold the companies I’m most comfortable with. You guessed it; stocks like Royal Bank of Canada (TSX:RY)(NYSE:RY) and Canadian Utilities Limited (TSX:CU). But at other times, I buy certain companies for trade, such as Teck Resources Ltd. (TSX:TCK.B)(NYSE:TCK). In a down market, Teck Resources can do considerably much worse than the former two.

So, it’s very important to divide your portfolio between high-quality, long-term holdings, and low-quality or trading holdings. The division helps you prepare mentally for managing your portfolio.

If you’re a long-term investor, you probably want most of your portfolio to be high-quality companies bought at proper prices.

Divide your portfolio by sector and by company

Another way to view your portfolio is to divide it into these sectors: basic materials, communication services, consumer discretionary, consumer staples, energy, financial services, healthcare, industrial, real estate, technology, and utilities.

Keep track of how much money you have allocated each sector. Since companies in the sectors of basic materials and energy generate more unpredictable earnings because their earnings depend on commodity prices, it may be wise to keep a lower portion of your portfolio in those sectors.

It can be alarming if one sector has over 25% allocation. That means 25% of your portfolio is in a single sector. If something bad happened to that sector, a quarter of your portfolio would be at risk. Likewise, you might consider allocating only up to 10% to any single company.

However, how much to allocate to each sector or company is up to each individual’s comfort level and risk tolerance. Some investors concentrate their portfolios and only hold 10 to 15 stocks at a time. Others hold hundreds of stocks.

A sample portfolio

Here’s an example of what a portfolio may look like.

  • Consumer discretionary: Starbucks Corporation (NASDAQ:SBUX), Amazon.com, Inc. (NASDAQ:AMZN), and TJX Companies Inc. (NYSE:TJX)
  • Consumer staples: Alimentation Couche-Tard Inc. (TSX:ATD.B) and PepsiCo, Inc. (NYSE:PEP)
  • Healthcare: Johnson & Johnson (NYSE:JNJ)
  • Industrial: Emerson Electric Co. (NYSE:EMR)
  • Real estate: Canadian REIT (TSX:REF.UN), Boardwalk REIT (TSX:BEI.UN), and Ventas, Inc. (NYSE:VTR)
  • Technology: Apple Inc. (NASDAQ:AAPL), and Microsoft Corporation (NASDAQ:MSFT)
  • Utilities: Fortis Inc. (TSX:FTS) and Canadian Utilities Limited

To start, Starbucks, Amazon, and TJX might make up 15% of the portfolio, 5% each. Alimentation Couche-Tard, Pepsi, and Johnson & Johnson make up 8% each. Emerson makes up 3%. Canadian REIT, Boardwalk REIT, and Ventas make up 8%. Apple and Microsoft make up 7%. Finally, Fortis and Canadian Utilities make up 10%.

If I don’t like the current allocations, I would add to the company or sector that I want more of when I have new money to add to the portfolio. If I think one company has overrun itself, I can sell some of its shares to reallocate to other companies.

Ideally though, I want to buy and hold quality stocks forever, and receive a growing income from them…as long as the companies retain their quality.

In conclusion

Actually, even before a market falls, Foolish investors should review their portfolios periodically, at least every three months. However, falling markets are a reminder that investing is not a set-and-forget thing. The market and the factors that affect it change all the time. They’re dynamic. As a result, we need to be dynamic, too.

There’s more to do in a falling market. Find out what they are in part two of this series.

Fool contributor Kay Ng owns shares of CANADIAN UTILITIES LTD., CL.A, NV, PepsiCo, Royal Bank of Canada (USA), Starbucks, and Teck Resources Limited (USA). David Gardner owns shares of Amazon.com and Starbucks. Tom Gardner owns shares of Starbucks. The Motley Fool owns shares of Amazon.com, PepsiCo, and Starbucks.

More on Dividend Stocks

people ride a downhill dip on a roller coaster
Dividend Stocks

3 Canadian Stocks I’d Buy Before Volatility Returns

These three TSX stocks look like “pre-volatility” holds because they pair durable cash flow with tangible value support and businesses…

Read more »

Man holds Canadian dollars in differing amounts
Dividend Stocks

How a $10,000 TFSA Investment Could Be Set Up to Generate Steady Cash Flow 

Maximize your savings with a TFSA. Learn how to invest and generate cash flow instead of using it as a…

Read more »

stock chart
Dividend Stocks

If Market Turbulence Is Coming, These 2 TSX Stocks Could Offer Some Shelter

Reliable TSX stocks aren't just the best stocks to own during market turbulence; they're the best stocks to buy and…

Read more »

Senior uses a laptop computer
Dividend Stocks

2 High-Yield Dividend Stocks That Could Be a Safer Bet for Canadian Retirees

These two high-yield dividend stocks, backed by strong underlying businesses and solid growth prospects, are well-suited for retirees seeking stable…

Read more »

dancer in front of lights brings excitement and heat
Dividend Stocks

2 TSX Stocks That Could Shine if the Bank of Canada Holds Rates Steady

If the Bank of Canada stays steady, IGM and Power look positioned to benefit from calmer markets, healthier asset values,…

Read more »

A small flower grows out of a concrete crack.
Dividend Stocks

The April Market Twist Every Canadian Investor Should Be Watching

AtkinsRéalis is emerging as an April-proof TSX winner, with booming nuclear and infrastructure work that can outlast the month’s headline…

Read more »

A bull and bear face off.
Dividend Stocks

3 Resilient Canadian Stocks to Own in a Headline-Driven Market

When markets swing on every headline, these three Canadian dividend stocks aim to stay steady with essential, repeat spending.

Read more »

holding coins in hand for the future
Dividend Stocks

This 3.7% Dividend Stock Might Be One of the Hardest-Working Picks in a 2026 TFSA

Uncover the advantages of Dividend Stocks in your TFSA. Manulife Financial showcases impressive growth and reliable yields.

Read more »