Why 2016 Was the “1999” for Marijuana Stocks: When News Trumps Fundamentals

I’ll look at how last year’s hyper-growth environment for marijuana stocks such as Canopy Growth Corp. (TSX:WEED) compares to the late 1990s for technology stocks.

| More on:

Any time a stock appreciates 20% or more in a matter of minutes on positive news, investors begin to get itchy. Marijuana stocks experienced industry-wide hyper-growth in 2016 with market sentiment reflecting much of the same sentiment that technology stocks provided the market in the late 1990s with promises of unparalleled growth potential with seemingly no end in sight.

Most analysts agree that while massive increases in valuations of companies based on expectations of future growth are common, these expectations can prove to be dangerous in the long run.

I’ll take a look at how last year’s hyper-growth environment for marijuana stocks compares to the late 1990s for technology stocks. We all know how that party ended. The question that many investors who have placed their trust in names such as Canopy Growth Corp. (TSX:WEED) is whether the party for marijuana securities will continue into 2017 or if the slide has just begun.

Examples from the late 1990s

In an excellent research paper on this topic from Douglas J. Skinner from the Sloan Business School in January 2000, earnings surprises (both positive and negative) were analyzed rigorously. I suggest marijuana investors read this paper, as it proved to be a timely piece in 2000 as prices for many “high-flying glamour/growth” stocks began to fall precipitously.

The paper analyzed a number of excellent examples; however, I will point to two examples highlighted in the paper to show how the tech bubble popped, or began to pop, in the late 1990s and into 2000 and 2001.

Example #1: Oracle Corporation

Oracle Corporation (NYSE:ORCL) was a darling of the late 1990s. The company’s stock price increased rapidly from the $24 per share level in April 1999, closing the year on December 31, 1999 at $112 per share. Sound familiar? The company’s stock price today trades at the $40 level and has yet to breach the $50 level since its spectacular collapse.

The paper notes the sensitivity to earnings surprises with which the stock traded, citing an example from Q2 1998. In this example, the company’s price-to-earnings ratio (P/E) and price-to-book (P/BV) ratio were 12 and 45, respectively, qualifying this stock as a growth/glamour stock in 1998 terms.

Oracle announced an earnings miss in Q2 1998 of $0.04 on total earnings of $0.19 (meaning expected earnings were $0.23), resulting in a stock price decline of 29%, even though the company missed earnings by only 17%. The volatility of Oracle’s stock price and sensitivity to earnings releases proved to be what drove the company’s price up to the $112 level and was also what brought the company’s stock price down to fundamentals very fast.

Example #2: Rainforest Cafe

Rainforest Cafe was yet another example of a growth/glamour stock in the late 1990s which experienced a massive stock price decline, despite a small earnings miss. This company announced earnings guidance of between $0.23 and $0.24 per share, missing estimates by $0.01 to $0.02 with announced earnings of $0.22. The company’s stock plummeted 40% on the news, enticing an acquisition in 2000 by Landry’s Restaurants, a privately owned corporation.

Moral of the story

The lesson learned here is, when times are good and expectations are high, earnings beats are common and acquisitions or earnings per share increase at abnormal levels, making growth or glamour stocks seem to be great plays. When the bubble starts to pop and earnings misses become the common trend, watch out.

Stay Foolish, my friends.

Fool contributor Chris MacDonald has no position in any stocks mentioned. The Motley Fool owns shares of Oracle.

More on Tech Stocks

AI image of a face with chips
Tech Stocks

The Chinese AI Takeover Is Here, But This Canadian Stock Still Looks Safe

Shopify (TSX:SHOP) is not threatened by Chinese AI.

Read more »

leader pulls ahead of the pack during bike race
Tech Stocks

TSX Is Beating Wall Street This Year, and Here Are Some of the Canadian Stocks Driving the Rally

It’s not every year you see Canada outpace America on the investing front, but 2025 has shaped up differently. The…

Read more »

diversification and asset allocation are crucial investing concepts
Tech Stocks

Here Are My Top 2 Tech Stocks to Buy Now

Investors looking for two world-class tech stocks to buy today for big gains over the long term do have prime…

Read more »

AI concept person in profile
Tech Stocks

3 of the Best Canadian Tech Stocks Out There

These three Canadian tech stocks could be among the best global options for those seeking growth at a reasonable price…

Read more »

Digital background depicting innovative technologies in (AI) artificial systems, neural interfaces and internet machine learning technologies
Tech Stocks

I’d Buy This Tech Stock on the Pullback

Celestica (TSX:CLS) stock looks tempting while it's down, given its AI tailwinds in play.

Read more »

AI concept person in profile
Tech Stocks

1 Oversold TSX Tech Stock Down 23% to Buy Now

This oversold Canadian tech name could be a rare chance to buy a global, AI-powered info platform before sentiment snaps…

Read more »

a person watches a downward arrow crash through the floor
Tech Stocks

Have a Few Duds? How to Be Smart About Investment Losses (Tax-Loss Strategies for Canadians)

Tax-loss selling can help Canadians offset capital gains in non-registered accounts, but each underperforming stock should be evaluated carefully before…

Read more »

AI concept person in profile
Tech Stocks

Tesla vs. Alphabet: Which Is the Better AI Stock for 2026?

Both stocks have delivered good returns recently. But only one looks like a good bet going into 2026.

Read more »