Why I’m Buying Corus Entertainment Inc. Stock

Why buy shares of Corus Entertainment Inc. (TSX:CJR.B)? Deep value, that’s why.

| More on:

At some price, every company becomes a buy – even those with seemingly nothing going for it.

For Corus Entertainment Inc. (TSX:CJR.B), nothing could be further from the truth. On Wednesday, the company reported earnings that left investors chagrined, sending shares plummeting more than 20% at one point during the day.

Despite beating analyst earnings estimates on an adjusted basis, shares took a plunge because of two key factors that have been on the radar of most investors for quite some time. First, the company slashed its dividend; while expected, the cut was much larger than anticipated, with the current monthly distribution of $0.095 changing to $0.06 paid quarterly (a cut of nearly 80%). Second, and perhaps more important, the company announced a one-time non-cash impairment charge of $1 billion related to Corus’ non-cash assets such as broadcast licenses and goodwill.

The paper loss Corus shareholders were faced with is reminiscent of a “ripping the bandaid off” strategy, or “taking a bath.” When making a negative announcement such as a dividend cut, it is much better to lump in as many negative things at once to avoid having to do so in the future. This strategy has been employed historically, with evidence showing that one terrible quarter is typically lagged by a number of very good quarters – something value investors may be salivating over given the Corus’ current valuation.

Corus is a company operating in a secular decline, much like companies such as Cineplex Inc. (TSX:CGX). Unlike Cineplex, however, Corus has been hit much harder in recent years, losing approximately 65% of its value in the past year alone.

On a fundamental cash flow basis, I like Corus as a deep value play, despite those who may believe the stock is plunging to zero. Traditional media is not yet dead, and at this price, I would expect the buzzards to start circling given the underlying value of the company’s assets to a larger media conglomerate or a private equity firm.

Bottom line

I have not yet initiated a position; however, at below $5 per share (as of the time of writing), shares of Corus offer a near-5% yield at current levels, enough to make this a decent dividend play. If the company is indeed able to use the cash, it would have paid to investors to pay down debt. This blip may well prove that the market has truly overreacted, once again.

Stay Foolish, my friends.

Fool contributor Chris MacDonald has no position in any stocks mentioned in this article.

More on Dividend Stocks

diversification is an important part of building a stable portfolio
Dividend Stocks

The Top 3 Canadian Dividend Stocks I Think Belong in Every Portfolio

These three top Canadian dividend stocks combine dependable income with business models built to last through different market cycles.

Read more »

Thrilled women riding roller coaster at amusement park, enjoying fun outdoor activity.
Dividend Stocks

Safe Canadian Stocks to Buy Now and Hold Through Market Volatility

Periods of market volatility can make even the most experienced investors uncomfortable, which is why so many Canadians start searching…

Read more »

senior couple looks at investing statements
Dividend Stocks

3 Stocks Canadians Can Buy and Hold for the Next Decade

Three established dividend payers are ideal for building a buy-and-hold portfolio for the next decade.

Read more »

dividends can compound over time
Dividend Stocks

A Dividend Giant I’d Buy Over BCE Stock Right Now

Forget BCE. This critical infrastructure company has a more stable dividend.

Read more »

monthly calendar with clock
Dividend Stocks

This 7.7% Dividend Stock Pays Cash Every Month

Diversified Royalty Corp (DIV) stock pays monthly dividends from a unique royalty model, and its payout is getting safer.

Read more »

dividends grow over time
Dividend Stocks

My Blueprint for Monthly Income Starting With $40,000

Here's how I would combine two monthly-paying, high-yield TSX ETFs for passive income.

Read more »

Concept of multiple streams of income
Dividend Stocks

Invest Ahead: 3 Potential Big Winners in 2026 and Beyond

Add these three TSX growth stocks to your self-directed portfolio before the new year comes in with another uptick in…

Read more »

Concept of multiple streams of income
Dividend Stocks

5 Dividend Stocks to Double Up on Right Now

Solid dividend track records and visibility over future earnings and payouts make these five TSX dividend stocks compelling holdings for…

Read more »