Shopify Inc. (TSX:SHOP): Buy the Dip or Jump Ship?

Shopify Inc. (TSX:SHOP)(NYSE:SHOP) is down 21% from all-time highs. Is it finally time to back up the truck?

| More on:

The free lunch is over.

Shopify (TSX:SHOP)(NYSE:SHOP) stock has fallen into correction territory once again for the sixth time over the past year. This time it’s courtesy of a broader pullback in high-tech growth stocks as investors are shivering over the negative implication from Fed chair Jay Powell’s overly hawkish tone, which aims to combat inflation, potentially putting the stock market and the economy at an escalated risk of a slowdown.

Unlike Mr. Powell’s predecessor, Janet Yellen, Mr. Powell isn’t letting timely economic data influence his decision, which has many pundits calling for a faster and more furious rate hike schedule over the year ahead. That’s scaring investors, especially those heavily invested in high-growth names, many of which have developed a considerable amount of froth of late.

Explosive growth names like Shopify are getting hit the hardest as investors move their money out of growth and into value. As this continues, I suspect much more downside pressure for Shopify in the near-term, and if the Fed triggers a recession, Shopify stock could easily fall back into the double-digits.

Shopify stocks could get crushed come the next recession

Shopify is a cyclical stock on steroids. With many of its small-and-medium sized clients on month-to-month subscriptions, an economic downturn would allow merchants to cancel their subscriptions at a whim as business sours in conjunction with the plunge in consumer spending.

Small businesses aren’t as solvent as their larger counterparts, and as a result, the probability of insolvency is high once the economy heads south.

Simply put, a recession would hit Shopify where it hurts. And while the company’s larger, more robust subscribers will likely stick around, it’s difficult to quantify just how many smaller, lower-quality merchants will be headed for the exits at the first signs of trouble.

When is Shopify a buy?

In the grander scheme of things, Shopify is an outstanding growth king.

The company has several secular tailwinds (e-commerce, marijuana, digital payments, SaaS) to its back. However, given that we’re in the late stages of the current market cycle and the probability of a recession is quite high over the next three years, I’d advise just keeping Shopify on your shopping list for now, at least until after the swamp of lower-quality merchants has been drained after an economic downturn.

Stay hungry. Stay Foolish.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Joey Frenette has no position in any of the stocks mentioned. Tom Gardner owns shares of Shopify. The Motley Fool owns shares of Shopify and Shopify. Shopify is a recommendation of Stock Advisor Canada.

More on Investing

money goes up and down in balance
Dividend Stocks

This 6% Dividend Stock Is My Top Pick for Immediate Income

This Canadian stock has resilient business model, solid dividend payment and growth history, and a well-protected yield of over 6%.

Read more »

Canadian energy stocks are rising with oil prices
Energy Stocks

Outlook for Cenovus Energy Stock in 2025

A large-cap energy stock and TSX30 winner is a screaming buy for its bright business outlook and visible growth potential.

Read more »

TFSA (Tax-Free Savings Account) on wooden blocks and Canadian one hundred dollar bills.
Stock Market

CRA: Here’s the TFSA Contribution Limit for 2025

The TFSA is a tax-sheltered account that allows you to hold diversified asset classes at a low cost.

Read more »

Hourglass and stock price chart
Tech Stocks

1 Canadian Stock Ready to Surge Into 2025

There is a lot of uncertainty about the market in general as we move closer to the following year, but…

Read more »

think thought consider
Stock Market

Billionaires Are Selling Apple Stock and Picking up This TSX Stock Instead

Billionaires like Warren Buffett continue to trim stakes in Apple stock, with others picking up this long-term stock instead.

Read more »

ways to boost income
Dividend Stocks

1 Excellent TSX Dividend Stock, Down 25%, to Buy and Hold for the Long Term

Down 25% from all-time highs, Tourmaline Oil is a TSX dividend stock that offers you a tasty yield of 5%…

Read more »

canadian energy oil
Energy Stocks

Is Baytex Energy Stock a Good Buy?

Baytex just hit a 12-month low. Is the stock now oversold?

Read more »

Start line on the highway
Dividend Stocks

1 Incredibly Cheap Canadian Dividend-Growth Stock to Buy Now and Hold for Decades

CN Rail (TSX:CNR) stock is incredibly cheap, but should investors join insiders by buying the dip?

Read more »