Stocks for Beginners: A Brief Tutorial on Why the P/E Ratio Is So Important

Learn why P/E ratios are such a fundamental part of investing, including how you can use the P/E of Dollarama Inc (TSX:DOL) to imply what the market is expecting for the stock.

If you’re new to stocks, even if you’ve done a bit of investing before, by now you’ve probably come across a reference to a company’s P/E ratio, or price-to-earnings ratio.

You might also already have an understanding that a company’s P/E ratio is something that you should be looking at before making an investment in the shares of a publicly traded company.

However, perhaps you know it’s important, and yet you still aren’t quite sure exactly what it’s supposed to represent or how to compare and evaluate the P/E ratio of two different companies.

In this post I’ll attempt to break down what the P/E ratio really is in plain language, and why it’s so important as a function of the investment process.

All the P/E ratio is doing is telling you the ratio between the price “P” you have to pay in order to buy stock in a company and the earnings “E” you’re entitled to in return.

Take, for example, Dollarama Inc (TSX: DOL), a very successful discount retail chain.

Dollarama shares are currently trading at a price of $39.30 on the TSX Index as of this writing.

Meanwhile, the company has earned $1.60 per shareholder over the past 12 months.

The P/E ratio combines these two figures, and says that someone that wanted to become a new shareholder in the company would be required to pay $39.30 and return for $1.60 of the company’s earnings.

The P/E ratio of Dollarama would then be calculated as:

$39.30 / $1.60 = 24.56 times earnings

Another way of looking at it would be to say that it would take the investor approximately 24.56 years in order to receive their money back on an investment in Dollarama shares today.

We could represent this in an equation as:

$1.60 earnings per share x 24.56 years = $39.30

Now, if you’re reading this and saying to yourself, “That 24.56 years is a long time to wait to get your money back from an investment,” you’d probably not be alone in that line of thinking.

Which is exactly why investors tend to prefer companies that are trading at low P/E ratios, all other things being equal.

A low P/E ratio is sending a message to the market that the company’s expected payback period is shorter than that of companies with higher P/E ratios.

The caveat to this is a company whose earnings are forecast to grow over time.

Given that Dollarama continues to roll out additional outlets each quarter, this isn’t usually a particularly unreasonable assumption either.

If you’re expecting a company to grow at a faster rate than what’s being anticipated by the markets, this could justify a profitable buying opportunity as well.

Bottom line

There are numerous factors to consider when evaluating a potential investment.

However, one thing that you’ll want to keep in mind is that all other things being equal, a lower P/E ratio is usually going to be one that benefits the investor.

Fool contributor Jason Phillips has no position in any of the stocks mentioned.

More on Dividend Stocks

people ride a downhill dip on a roller coaster
Dividend Stocks

Why I’m Holding This Dividend Stock Through Market Volatility

Worried about another market decline? Buy Fortis stock for a stable income stream and steady returns over the coming years.

Read more »

A worker gives a business presentation.
Dividend Stocks

Worried About the Economy? Waiting to Invest Could Actually Cost You More

Investing in Canada’s top dividend-paying stocks can calm investors’ fear of economic uncertainty.

Read more »

man shops in a drugstore
Dividend Stocks

TFSA vs. RRSP: Where I’d Put the Next $500 for Retirement

The next $500 can work harder when the account fits your tax situation, with Metro offering a fresh retirement-stock example.

Read more »

shoppers in an indoor mall
Dividend Stocks

A Perfect TFSA Stock: A 6.7% Payout Each Month

This Canadian stock offers a 6.7% annualized yield with monthly distributions, backed by strong retail occupancy and ongoing property developments,…

Read more »

A train passes Morant's curve in Banff National Park in the Canadian Rockies.
Dividend Stocks

2 Dividend Stocks I’d Happily Buy and Hold for Life

CN Rail (TSX:CNR) and another name that could be worth holding onto for decades or perhaps for a lifetime.

Read more »

senior relaxes in hammock with e-book
Dividend Stocks

3 TFSA Stocks for Worry-Free Passive Income

With their consistent cash flows, strong dividend payment histories, and promising growth prospects, these three Canadian dividend stocks offer compelling…

Read more »

Close up of an egg in a nest of twigs on grass with RRSP written on it symbolizing a RRSP contribution.
Dividend Stocks

The RRSP Deadline Is in March: Why Starting in November Gives You the Advantage

Many investors hold stocks like Shopify Inc (TSX:SHOP) in their RRSPs.

Read more »

groceries get more expensive as inflation rises
Dividend Stocks

What $25,000 in Manulife Could Add to Your Annual Dividend Income

A $25,000 Manulife budget provides about $755 annually, with a clear trade-off between spending and reinvesting.

Read more »