The Better Buy: A Bank Stock or Insurance Companies?

Should investors take a chance on an insurance name such as Manulife Financial Corp. (TSX:MFC)(NYSE:MFC), or stick with a big domestic bank?

| More on:

As markets wobble and folks fret about yield curve inversion, investors with cash on the sidelines are likely wondering where best to deploy their capital.

Financials, banks and insurance companies generally stand to benefit from an environment in which interest rates are on the rise because their investment income is largely derived from debt-related instruments.

That said, the effect of higher interest rates on profitability is a gradual process. Fortunately for us, we know that buying and holding high-quality stocks is the key to success in the long term.

Locking in a fair price today on some of the Toronto Stock Exchange’s best names in the financials sector is our goal today. Let’s compare the two largest insurance companies and the second biggest bank on the TSX to see where we should put our money to work.

Manulife Financial (TSX:MFC)(NYSE:MFC)

The largest of Canada’s insurers by market capitalization, Manulife has over $1.1 trillion in assets under management and administration.

What sets the company apart from its peers is its presence in Asia, with particular emphasis on Japan and Hong Kong. Equally, Manulife is expanding its business most successfully in Asia, growing new business value in that region by roughly 30% year over year.

Shareholders, too, have benefitted from the company’s recent successes, as Manulife plans to buy back up to 40 million shares and announced a dividend increase with its third quarter earnings.

At $0.25 per share, paid quarterly, Manulife stock offers a yield of over 4.8%. Increased by $0.03 this past quarter, the company’s dividend has room to grow seeing as Manulife only pays out just over 30% of core earnings.

Great-West Lifeco (TSX:GWO)

Ahead of Sun Life Financial, Great-West is Canada’s second largest insurer by market cap. The company has roughly $1.4 trillion in assets under administration.

Unlike Manulife, however, Great-West has focused on growing its business in Europe. The results of the company’s strategy are evident in its third quarter results, which saw sales up roughly 17%.

Great-West’s subsidiary Irish Life acquired a strategic holding in Ireland’s Invesco earlier this year, a move that adds to its growing presence across the pond. Third quarter results show the company’s European segment increasing earnings by more than 40% year over year.

With growing earnings come growing dividends and Great-West certainly delivers in that department, boosting its payout by around 6% in each of the last couple years. The company currently pays a quarterly dividend of $0.389, which equates to a yield of about 5.3%. If dividend growth stays on trend then investors can expect another increase in February.

Toronto-Dominion Bank (TSX:TD)(NYSE:TD)

Behind Royal Bank of Canada by a small margin, TD is the second biggest bank in Canada by market capitalization.

For TD, the U.S. has been the market into which it has expanded in search of growth. Fourth quarter results show this regional focus to be a net positive for the bank, as earnings from U.S. retail banking surged in the neighbourhood of 40% year over year.

With respect to its dividend, TD tends to deliver an increase in March — the last being a raise of more than 10% earlier this year. The bank currently pays a quarterly dividend of $0.67 – good for a yield of around 3.8%.

Choices, choices

Of the group, Great-West has the most appealing valuation, as it trades at a price-to-earnings multiple of about 11 and a price-to-book ratio of roughly 1.4. Equally, investors looking for greater income will appreciate that it has the strongest yield of the three.

However, it is hard to ignore that TD has significantly outperformed both of the insurers in the long term and continuously delivers impressive results. Currently trading around its 52-week low, the bank seems like the superior choice for investors looking to invest in the financials sector today.

Fool contributor James Watkins-Strand has no position in any of the stocks mentioned.

More on Dividend Stocks

Woman works in garden
Dividend Stocks

Nutrien Stock: Buy, Hold, or Sell in 2026?

With Nutrien shares climbing after a tough stretch, investors are now questioning whether this rally still has room to run…

Read more »

coins jump into piggy bank
Dividend Stocks

Where to Invest Your TFSA Contribution for Steady Dividends

Take full advantage of your 2026 TFSA contribution room and invest in top dividend stocks like Enbridge and CN Rail.

Read more »

Utility, wind power
Dividend Stocks

Energy Sector Strength: A Canadian Producer That Can Thrive in Any Market

Suncor Energy (TSX:SU) can thrive in any market.

Read more »

Man in fedora smiles into camera
Dividend Stocks

The Best Canadian Stocks to Buy Right Now With $3,000

These two quality Canadian stocks are ideal buys in this uncertain outlook.

Read more »

a sign flashes global stock data
Dividend Stocks

These Are My Top 3 TSX Stocks to Buy Right Away

3 TSX stocks stand out for risk-averse investors who want to fly to safety in 2026.

Read more »

dividend growth for passive income
Dividend Stocks

10 Years From Now, You’ll Be Glad You Bought These Magnificent TSX Dividend Stocks

Investors looking for value-conscious picks within the world of dividend stocks may want to consider these two top Canadian gems.

Read more »

Canadian Dollars bills
Dividend Stocks

Want 20 Years of Passive Income? Start With These 2 Canadian Dividend Stocks

These Canadian dividend stocks are reliable investments as they well-positioned to consistently pay and increase their distributions.

Read more »

space ship model takes off
Dividend Stocks

3 Canadian Stocks That Could Skyrocket in 2026 and Beyond

These companies are making progress on their turnaround efforts.

Read more »