The Better Buy: A Bank Stock or Insurance Companies?

Should investors take a chance on an insurance name such as Manulife Financial Corp. (TSX:MFC)(NYSE:MFC), or stick with a big domestic bank?

| More on:

As markets wobble and folks fret about yield curve inversion, investors with cash on the sidelines are likely wondering where best to deploy their capital.

Financials, banks and insurance companies generally stand to benefit from an environment in which interest rates are on the rise because their investment income is largely derived from debt-related instruments.

That said, the effect of higher interest rates on profitability is a gradual process. Fortunately for us, we know that buying and holding high-quality stocks is the key to success in the long term.

Locking in a fair price today on some of the Toronto Stock Exchange’s best names in the financials sector is our goal today. Let’s compare the two largest insurance companies and the second biggest bank on the TSX to see where we should put our money to work.

Manulife Financial (TSX:MFC)(NYSE:MFC)

The largest of Canada’s insurers by market capitalization, Manulife has over $1.1 trillion in assets under management and administration.

What sets the company apart from its peers is its presence in Asia, with particular emphasis on Japan and Hong Kong. Equally, Manulife is expanding its business most successfully in Asia, growing new business value in that region by roughly 30% year over year.

Shareholders, too, have benefitted from the company’s recent successes, as Manulife plans to buy back up to 40 million shares and announced a dividend increase with its third quarter earnings.

At $0.25 per share, paid quarterly, Manulife stock offers a yield of over 4.8%. Increased by $0.03 this past quarter, the company’s dividend has room to grow seeing as Manulife only pays out just over 30% of core earnings.

Great-West Lifeco (TSX:GWO)

Ahead of Sun Life Financial, Great-West is Canada’s second largest insurer by market cap. The company has roughly $1.4 trillion in assets under administration.

Unlike Manulife, however, Great-West has focused on growing its business in Europe. The results of the company’s strategy are evident in its third quarter results, which saw sales up roughly 17%.

Great-West’s subsidiary Irish Life acquired a strategic holding in Ireland’s Invesco earlier this year, a move that adds to its growing presence across the pond. Third quarter results show the company’s European segment increasing earnings by more than 40% year over year.

With growing earnings come growing dividends and Great-West certainly delivers in that department, boosting its payout by around 6% in each of the last couple years. The company currently pays a quarterly dividend of $0.389, which equates to a yield of about 5.3%. If dividend growth stays on trend then investors can expect another increase in February.

Toronto-Dominion Bank (TSX:TD)(NYSE:TD)

Behind Royal Bank of Canada by a small margin, TD is the second biggest bank in Canada by market capitalization.

For TD, the U.S. has been the market into which it has expanded in search of growth. Fourth quarter results show this regional focus to be a net positive for the bank, as earnings from U.S. retail banking surged in the neighbourhood of 40% year over year.

With respect to its dividend, TD tends to deliver an increase in March — the last being a raise of more than 10% earlier this year. The bank currently pays a quarterly dividend of $0.67 – good for a yield of around 3.8%.

Choices, choices

Of the group, Great-West has the most appealing valuation, as it trades at a price-to-earnings multiple of about 11 and a price-to-book ratio of roughly 1.4. Equally, investors looking for greater income will appreciate that it has the strongest yield of the three.

However, it is hard to ignore that TD has significantly outperformed both of the insurers in the long term and continuously delivers impressive results. Currently trading around its 52-week low, the bank seems like the superior choice for investors looking to invest in the financials sector today.

Fool contributor James Watkins-Strand has no position in any of the stocks mentioned.

More on Dividend Stocks

Canadian dollars in a magnifying glass
Dividend Stocks

Monthly Income: Top Dividend Stocks to Buy in December

These two top Canadian dividend stocks could add steady monthly income to your portfolio while offering room to grow.

Read more »

dividends grow over time
Dividend Stocks

1 Canadian Stock to Dominate Your Portfolio in 2026

Down almost 40% from all-time highs, goeasy is a Canadian stock that offers significant upside potential to shareholders.

Read more »

Pile of Canadian dollar bills in various denominations
Dividend Stocks

1 Way to Use a TFSA to Earn $250 Monthly Income

You can generate $250 worth of monthly tax-free TFSA income with ETFs like BMO Canadian Dividend ETF (TSX:ZDV).

Read more »

Colored pins on calendar showing a month
Dividend Stocks

This TSX Dividend Stock Pays Cash Every Single Month

If you’re looking for a top TSX dividend stock to buy now that happens to pay its dividend every single…

Read more »

the word REIT is an acronym for real estate investment trust
Dividend Stocks

High Yield, Low Stress: 3 Income Stocks Ideal for Retirees

These high yield income stocks have solid fundamentals, steady cash flows, strong balance sheets, and sustainable payout ratios.

Read more »

Canadian Red maple leaves seamless wallpaper pattern
Dividend Stocks

CRA Just Released New 2026 Tax Brackets

New 2026 CRA tax brackets can cut “bracket creep” so plan around them to ensure more compounding, and consider Manulife…

Read more »

Silver coins fall into a piggy bank.
Dividend Stocks

TFSA Investors: Here’s the CRA’s Contribution Limit for 2026

New TFSA room is coming—here’s how a $7,000 2026 contribution and a simple ETF like XQQ can supercharge tax‑free growth.

Read more »

Business success of growth metaverse finance and investment profit graph concept or development analysis progress chart on financial market achievement strategy background with increase hand diagram
Dividend Stocks

On a Scale of 1 to 10, These Dividend Stocks Are Underrated

Restaurant Brands International (TSX:QSR) and another cheap dividend stock to buy.

Read more »