Let’s take a look at the current situation to see if HEXO deserves to be in your portfolio.
Every new industry goes through volatility, and the rapid rise of the cannabis sector in such a short period of time has made the ride more exciting than normal.
For the moment, the mood is negative, as recent news at some of industry’s popular names is giving investors added incentive to step back from the broader group.
The board of directors at Canopy Growth just ousted founder, co-CEO, and chairman Bruce Linton. The word on the street is that major shareholder Constellation Brands is not happy with constant losses and wants to put one of its own people in charge. Constellation Brands invested $5 billion in Canopy Growth last year and owns a 38% stake in the cannabis giant.
CannTrust, another pot producer, just ran into trouble with Health Canada for growing plants in an unlicensed facility.
Late last year, Aphria came under attack by a known short-seller for allegedly making an acquisition at a vastly inflated price to the benefit of people who were connected to the management of Aphria.
In addition, the sector has faced supply challenges since the launch of the recreational market last fall, and reports that black market weed is now available for about half the price of legal pot are causing pundits to reconsider their revenue forecasts for the Canadian marijuana companies.
The CannTrust scandal should be a long-term benefit for the market, as it will force the industry to be more careful about ensuring the operations follow government rules. However, some pundits wonder if this is just the tip of the iceberg for noncompliance and mismanagement in the industry.
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Impact on HEXO
HEXO, which is the market leader in Quebec, is small compared to Canopy Growth and a few of the other major players. The risk to the company could be added difficulty raising funds to grow its production in Canada and abroad. A falling stock price makes it harder to issue new shares, and finding other investors could be more difficult.
HEXO has partnered with Molson Coors Canada to develop cannabis-infused beverages. The two companies created a new firm, Truss, to target the market. If the iconic Canadian beer maker was considering an equity position in HEXO, that might be off the table, given the perceived frustration Constellation Brands has with its investment in Canopy Growth.
Should you buy HEXO?
The downward trend in the stock price could continue while dark clouds hang over the industry. At some point bargain hunters will enter the market, and we could see a nice pop. That’s how it goes in a fledgling industry. However, valuations remain stretched at current prices, and we could see another steep move to the downside before things stabilize.
HEXO has a lot going for it and the strong position in Quebec should eventually make the company a prime takeover target. That said, I would wait for confirmation the pullback has run its course before buying the stock.
This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.
The Motley Fool owns shares of Molson Coors Brewing. Fool contributor Andrew Walker has no position in any stock mentioned.