3 Brilliant Moves to Make if a Recession Hits in 2020

Are you ready for the next recession? If you want to avoid pain and even gain during the downturn, up your contributions, harvest your losses, and buy great stocks like Shopify Inc (TSX:SHOP)(NYSE:SHOP).

If you’re worried about your money, you’re not alone. According to fund managers that control more than $100 billion, the next recession is on its way. In a recent Bank of America survey, the highest percentage of fund managers since the financial collapse of 2008 indicated that a recession is likely over the next 12 months. Another survey by the National Association for Business Economics found that 72% of economists predict a recession will occur by the end of 2021.

Now is the time to prepare for the next bear market. Pay down debt, build an emergency fund, and review your spending habits. Apart from those defensive actions, there are several ways to actually take advantage of a downturn. While bear markets are never a welcome event, there are time-tested methods of exiting the downturn stronger than you entered.

If you want to take advantage of the coming recession, keep these strategies in mind.

Up your contributions

Publicly traded companies are often bad role models. When their stock prices are high and prospects rosy, management teams often issue large buybacks to repurchase stock at all-time highs. Then when stock prices collapse and their shares are at bargain valuations, these same companies slow or even eliminate share repurchases. It’s essentially a buy-high, don’t-buy-low strategy. It doesn’t take a genius to realize that’s not a winning approach.

Individual investors often fall prey to the same dynamic. When equity markets are surging, they rush to buy more stock. When markets are in free fall, they stop buying and even start to sell. If a bear market hits, be prepared to take the opposite approach. Be prepared to buy more.

If you don’t already have regular contributions set up, do it now. Have a certain amount deposited into your investment accounts every month. This will ensure that you continue to buy, even as prices get more attractive. If you already have regular contributions in place, consider upping them if a downturn hits.

Harvest your losses

Don’t forget to take advantage of time-sensitive tax benefits when markets fall. If you have short-term capital losses on any specific investments, you can sell them, using the capital losses to offset your current or future gains. For example, if you sell a stock at a $500 loss, you can use this loss to offset a $500 profit you make on another investment.

Selling losing stocks at the end of the year can help reduce you tax bills significantly. Just make sure you’re willing to forego owning the stock for at least a month. The Canada Revenue Agency will nullify any tax savings if you buy back the same stock within 30 days of selling.

Buy great companies

Great companies rarely go on sale. But during the bear market of 2008, nearly everything went on sale. It seemed like a once-in-a-lifetime opportunity to get blue-chip stocks at lucrative valuations. If you have stocks on your watch list that you’ve been wanting to buy, but the valuations have never made sense, the next recession will likely be your chance to jump in. Be prepared.

Consider Shopify. Despite a recent pullback, Shopify remains once of the priciest stocks on the market at 25 times forward sales. Yet the company is terrific in every way imaginable. It’s well run, has a sustainable technological edge, demonstrates incredible customer retention, and is dominating the rapidly growing e-commerce market. This stock rarely goes on sale, but you might get your chance if markets fall. Whichever stocks you have your eye on, make sure you’re ready to strike.

Tom Gardner owns shares of Shopify. The Motley Fool owns shares of Shopify and Shopify. Fool contributor Ryan Vanzo has no position in any stocks mentioned. Shopify is a recommendation of Stock Advisor Canada.

More on Tech Stocks

Retirees sip their morning coffee outside.
Dividend Stocks

2 Stocks Retirees Should Absolutely Love

Discover strategies for managing stocks during retirement, especially in light of market uncertainties and downturns.

Read more »

Canada Day fireworks over two Adirondack chairs on the wooden dock in Ontario, Canada
Tech Stocks

Down 38%, This Magnificent Canadian Stock Could Be the Biggest Bargain on the TSX Today

Constellation Software (TSX:CSU) was a tough hold in 2025, could the new year be a turning point.

Read more »

The letters AI glowing on a circuit board processor.
Tech Stocks

Meet the Canadian Semiconductor Stock Up 150% This Year

Given its healthy growth outlook and reasonable valuation, 5N Plus would be a compelling buy at these levels.

Read more »

money goes up and down in balance
Tech Stocks

1 Magnificent Canadian Stock Down 26% to Buy and Hold Forever

Lightspeed isn’t the pandemic high-flyer anymore and that reset may be exactly what gives patient investors a better-risk, better-price entry…

Read more »

shoppers in an indoor mall
Dividend Stocks

This Perfect TFSA Stock Yields 6.2% Annually and Pays Cash Every Single Month

Uncover investment strategies using the TFSA. Find out how this account can suit both growth and dividend stocks.

Read more »

Retirees sip their morning coffee outside.
Tech Stocks

Here’s the Average TFSA Balance for Canadians Age 65

The TFSA is a game-changer for Canadian retirees. Explore how tax-free savings can support your retirement goals and lifestyle.

Read more »

woman looks at iPhone
Dividend Stocks

Should You Buy Rogers Stock for its 4% Dividend Yield?

Rogers’ Shaw deal hangover has kept the stock controversial, but that uncertainty may be exactly why its dividend yield looks…

Read more »

A family watches tv using Roku at home.
Tech Stocks

2 Undervalued Tech Stocks I’d Buy and Hold in 2026

Here are two undervalued tech stocks that are poised to deliver stellar returns to investors over the next 12 months.

Read more »