Will No-Fee Trading Jeopardize TD Bank’s (TSX:TD) U.S. Growth?

Faced with the loss of commission revenue, is Toronto-Dominion Bank’s (TSX:TD)(NYSE:TD) U.S. business in trouble?

| More on:

Toronto-Dominion Bank (TSX:TD)(NYSE:TD) has long been Canada’s best-performing bank stock. With a 130% capital gain over the last 10 years and dividend growth averaging about 10% a year, it’s been a market beater when both gains and income are factored in.

The main driver of TD’s superior performance has been its U.S. business.

In the U.S., TD has two very lucrative assets: a wholly owned retail business and a 42% stake in the online brokerage TD Ameritrade (NASDAQ:AMTD). Both of these businesses are growing at a rate unheard of for domestic-focused Canadian banking, which has powered earnings growth far in excess of what the other Big Six banks are capable of.

For years, this has helped propel TD way past the competition. But now, faced with a rising threat, the bank’s crucial U.S. operations may be in jeopardy. No-fee trading is rapidly gaining popularity North of the border, with more brokerages adding free trades every day. To compete, TD Ameritrade will need to get on board, which may make it harder to profit off its service.

TD Ameritrade eliminating commissions

Early in October, a number of brokerages announced that they’d be switching to no-commission trading following pressure from no-fee trading apps.

TD Ameritrade was one of the brokers that made the switch.

As you might expect, the news was taken extremely poorly, with the stock falling 26% in a single day.

Since then, TD Ameritrade shares have recovered somewhat but are still down from before the date of the announcement.

How it could affect the business

A lack of trading commissions/fees will make it harder for TD Ameritrade to make money.

Trading commissions have long been the main source of revenue for trading firms. Without that lucrative revenue source, it’s not clear how brokerages like TD will make up the difference.

One early indication is that the elimination of trading fees may not apply to all classes of stocks. In its most recent quarterly press release, TD Ameritrade said that it would not charge fees on online U.S.-exchange listed stocks but would continue charging them for OTC and foreign purchases. That would seem to suggest that the lack of fees won’t totally cripple the company’s fee earnings.

However, there’s still the question of how the company will make up for the loss of U.S. online trading revenues. The company’s Q3 report does mention significant earnings from investment products and advisory services; perhaps those revenues could be increased. For now, though, it appears the company will take a hit in online trading revenue.

Foolish takeaway

TD Bank has long been the best-performing Canadian bank. Now, it’s facing its first major challenge in a long time. The bank’s TD Ameritrade investment is a major source of earnings, and it’s now in jeopardy. Most likely, over the long term, the brokerage will figure out a way to make up for lost trading revenues with advisory and research services. In the short run, headwinds abound.

Fool contributor Andrew Button owns shares of TORONTO-DOMINION BANK.

More on Dividend Stocks

ETF is short for exchange traded fund, a popular investment choice for Canadians
Dividend Stocks

2 High-Yield Dividend ETFs to Buy to Generate Passive Income

These two Vanguard and iShares Canadian dividend ETFs pay monthly and are great for passive-income investors.

Read more »

Piggy bank on a flying rocket
Dividend Stocks

The Best TSX Dividend Stock to Buy in December

Sun Life Financial (TSX:SLF) is a stellar financial play for value investors to check out this month.

Read more »

RRSP Canadian Registered Retirement Savings Plan concept
Dividend Stocks

Dividend Fortunes: 2 Canadian Stocks Leading the Way to Retirement

Enbridge and Peyto are both yielding 6% as they benefit from growing dividends and strong industry fundamentals.

Read more »

ETF stands for Exchange Traded Fund
Dividend Stocks

Is the Average TFSA and RRSP Enough at Age 65?

Feeling behind at 65? Here’s a simple ETF mix that can turn okay savings into dependable retirement income.

Read more »

A worker drinks out of a mug in an office.
Dividend Stocks

3 No-Brainer TSX Stocks to Buy With $300

A small cash outlay today can grow substantially in 2026 if invested in three high-growth TSX stocks.

Read more »

dividend growth for passive income
Dividend Stocks

5 of the Best TSX Dividend Stocks to Buy Under $100

These under $100 TSX dividend stocks have been paying and increasing their dividends for decades. Moreover, they have sustainable payouts.

Read more »

shopper pushes cart through grocery store
Dividend Stocks

2 Dead-Simple Canadian Stocks to Buy With $1,000 Right Now

Two dead-simple Canadian stocks can turn $1,000 in idle cash into an income-generating asset.

Read more »

Child measures his height on wall. He is growing taller.
Dividend Stocks

2 Dividend Stocks to Create Long-Term Family Wealth

Want dividends that can endure for decades? These two Canadian stocks offer steady cash and growing payouts.

Read more »