Is goeasy (TSX:GSY) a Good Pick for 2020?

goeasy stock has gained over 80% in 2019. Is it still attractive for 2020?

| More on:

Canada-based goeasy (TSX:GSY) has been a solid wealth creator for investors over the years. I had first recommended the stock back in September 2019, and it has already gained 33% in a little over three months.

The stock is up 82% year to date and has returned an impressive 295% in the last five years. But after the recent momentum and with recession fears looming large, is it now time to exit the stock or hold it for the next year as well?

goeasy provides alternative financial services. It provides loans and related financial services to consumers, including leasing of household products. goeasy has two primary business segments: easyfinancial and easyhome.

In the easyhome segment, the company offers products, such as furniture, electronics, computers, and appliances under weekly or monthly leasing agreements. For this, goeasy has set up corporate-owned and franchise locations across the country. It also offers these services via its e-commerce platform.

In the easyfinancial business, goeasy generates revenue by lending to non-prime consumers by way of installment loans. It has around 200 easyfinancial locations and 180 easyhome stores in Canada.

goeasy’s strong fundamentals

In the September quarter, goeasy reported revenue of $156 million — a year-over-year growth of 20%. This growth was attributed to the expansion of its consumer loan portfolio. goeasy generated $286 million in total loan originations, up 29% from the third quarter of 2018.

The increased originations mean the company’s loan portfolio grew by $75.9 million to $1.04 billion, up 38% from $750 million in the prior-year period. Strong revenue growth also helped the company improve profit margins. The operating margin was up 29%, while net income rose 38% year over year.

goeasy’s president and CEO Jason Mullins stated, “We saw positive momentum from our new branded media campaign, which drove a 25% increase in loan application volume and a second straight quarter of record new customers, resulting in a 20% increase in loan growth over the prior year.”

The company has managed to grow sales at an annual rate of 12.7% since 2001. Comparatively, earnings growth has been a solid 22.7% in this period. It has served over a million customers with loan originations amounting to $3.6 billion.

goeasy has increased sales from $348 million in 2016 to $506 million in 2018. Analysts expect sales to touch $776 million by 2021. For a company growing sales by double-digit percentages, it is still valued at 1.63 times market cap, which makes the stock attractive, despite the 80% rise in 2019.

goeasy will most likely double its earnings between 2018 and 2020. Compare these metrics to the stock’s forward price-to-earnings multiple of 13.3, and we can see that the stock is trading at a reasonable valuation.

goeasy also pays a dividend yield of 1.8%, and with a payout ratio of 24.3%, it has enough room to increase these payments.

goeasy is not recession-proof

Due to the nature of its business, goeasy is bound to perform poorly in a downturn. The number of consumers willing to take on a loan in a recession will reduce drastically. However, the default rate will rise higher.

During the last recession, goeasy stock fell from $21 in October 2007 to $5.5 in January 2012. Investors would be advised to park their funds in recession-proof industries such as retail, energy, and utilities.

goeasy should always remain on the investment radar of long-term investors. No one can predict a recession, and goeasy has been a solid pick in the last two decades. Investors can look to average out their losses and buy the stock at every major correction.

Fool contributor Aditya Raghunath has no position in any of the stocks mentioned.

More on Bank Stocks

A plant grows from coins.
Bank Stocks

A Dividend Giant I’d Buy Over Telus Stock Right Now

Investors are questioning whether Telus stock is still a buy and hold. Here’s a dividend giant to consider buying that’s…

Read more »

chart reflected in eyeglass lenses
Bank Stocks

1 Excellent TSX Dividend Stock, Down 43%, to Buy and Hold for the Long Term

With shares down sharply but the business still growing, this top TSX dividend stock is catching the eye of buy-and-hold…

Read more »

businesswoman meets with client to get loan
Stocks for Beginners

What’s Going on With TD Bank After Q4 Earnings

TD’s cross-border strength and robust earnings make it a compelling, dividend-backed anchor for long-term portfolios.

Read more »

stocks climbing green bull market
Bank Stocks

Bank of Nova Scotia Stock Tops $100: How High Could it Go?

Bank of Nova Scotia just hit a new record high. Are more gains on the way?

Read more »

open vault at bank
Bank Stocks

Canadian Bank Stocks: Buy, Sell, or Hold in 2026?

Canadian bank stocks remain pillars of stability. Here’s what investors should know heading into 2026.

Read more »

man crosses arms and hands to make stop sign
Bank Stocks

Bank of Canada Holds Rates Steady: What Investors Should Expect From Stocks

The BoC's pause on rate changes may not be dramatic, but it could quietly shift the direction of Canadian stocks…

Read more »

Piggy bank wrapped in Christmas string lights
Bank Stocks

3 Canadian Bank Stocks Offering Decades and Decades of Dividends

These Canadian bank stocks have paid dividends for decades. The reliability of their payouts makes them compelling income stocks.

Read more »

a person watches stock market trades
Bank Stocks

Outlook for Bank of Nova Scotia Stock in 2026

Scotiabank's U.S. shift enhances stability with 16% earnings from America. A safe 4.4% yield, lean ops, and 11X P/E signal…

Read more »