Stock Market Rally: Buy Now or Wait for a Pullback?

A market rally is well underway, but there could be even more down the line. So what should you do with your investment portfolio?

| More on:

It’s been one crazy year so far. If you thought 2018 was bad, 2019 was worse — and 2020 is pretty much depressing. Stocks were hitting all-time highs almost across the board. After a decade of relatively stable upward movement, suddenly stocks crashed. And you know why: COVID-19.

This devastating virus has done even more than threaten our lives; it’s also threatening our livelihood. As the virus spread from China into the rest of the world, each market began to drop one by one. In Canada, even before the virus really hit things started to look bleak as you can see from the chart below.

^TSX Chart

^TSX data by YCharts

After hitting an all-time high of $17,970.50, the stock plummeted down 38%. But while some were expecting a longer downturn, it seems as though stocks around the world have been seeing a slow market rally ever since. So, what should investors do now?

Change is gonna come — sort of

While it’s nice to think that the worst is behind us, unfortunately that’s simply not the case. COVID-19 is still very much a part of our lives. While some restrictions might be underway, with hospitals figuring out how to somewhat handle the disease, it is still forcing people to stay in their homes.

That means businesses are still going to be struggling with getting by while the virus continues its rampage, which means many businesses will see further layoffs or even close doors for good. As that happens, earnings reports will come out and investors will yet again be wary of investment, which should see another crash to upset this market rally.

What’s worse is that even after the next crash happens, it’s likely to happen again. And again. And again until there’s a vaccine for COVID-19 and  businesses can operate as normal and don’t report losses. Once this happens, then the markets might stabilize.

Did I miss it?

Many are asking right now whether they missed the market bottom. Many more are asking if there’s going to be another crash and market rally, should I wait to invest during that market bottom? The answer: it doesn’t matter.

When you’re investing, you should be looking at the long term. What you should be looking for are stocks of the highest quality that have performed well during the last several years and have a strong future ahead that will keep cash coming in.

If you’re looking to retire, you should be buying when stocks are an attractive value, and selling when that value isn’t there anymore. However, if you’re able to hold for decades, it’s practically impossible to go wrong. Simply buy those high quality stocks and hold on tight until you have to let go. At that point, a market rally won’t matter.

Foolish takeaway

If you’re going to take the long-term hold strategy, you can’t go wrong with a stock like Royal Bank of Canada (TSX:RY)(NYSE:RY). Royal Bank has been around for over a hundred years and will probably going to be around for a hundred years more.

When it comes to expansion and finding highly lucrative forms of revenue, the bank has been strong. An example is its wealth and commercial management sector, which has already brought in serious cash for the bank.

Royal Bank has also expanded not only into the United States, but also into the emerging market of Latin America. This will help the company rebound after the market crash, as it did before after the last recession and market rally. In the last 20 years, Royal Bank has come up 400%.

That would turn today’s share price of $96 into $384 per share in another 20 years. On top of that is the company’s 4.46% dividend yield to take advantage of during the crisis.

Regardless of whether you choose Royal Bank, if you find a stock with high value, a strong future, and sold historical performance, you really can’t go wrong. So don’t wait for a market bottom. Buy now and hold tight.

Fool contributor Amy Legate-Wolfe owns shares of ROYAL BANK OF CANADA.

More on Bank Stocks

some REITs give investors exposure to commercial real estate
Stocks for Beginners

1 Unstoppable Canadian Bank Stock to Buy Right Here, Right Now

RBC looks “unstoppable” because its profits are firing across multiple businesses, even after a big rally.

Read more »

pig shows concept of sustainable investing
Bank Stocks

The Best Canadian Stocks to Buy and Hold Forever in a TFSA

TD Bank (TSX:TD) is a TFSA-worthy stock that remains cheap despite a historic year of gains.

Read more »

Piggy bank with word TFSA for tax-free savings accounts.
Stocks for Beginners

What’s the Average TFSA Balance at Age 54

At 54, the average TFSA balance is a helpful reality check, and Scotiabank could be a steady way to compound…

Read more »

woman checks off all the boxes
Bank Stocks

This Dividend Stock Is Set to Beat the TSX Again and Again

Strong earnings, reliable dividends, and recent gains are putting this top TSX dividend stock back in the spotlight in 2026.

Read more »

stocks climbing green bull market
Stocks for Beginners

This Dividend Stock is Set to Beat the TSX Again and Again

Dividend investors may be overlooking TD’s boring strength, and that slump could be today’s best entry point.

Read more »

Canadian dollars in a magnifying glass
Bank Stocks

1 Dividend Stock I’ll Be Checking in On Closely in 2026

TD Bank (TSX:TD) stock had a year for the record books, but shares are not yet overpriced.

Read more »

Lights glow in a cityscape at night.
Stocks for Beginners

Is Royal Bank of Canada a Buy for Its 2.9% Dividend Yield?

Royal Bank is the “default” dividend pick, but National Bank may offer more income and upside if you’re willing to…

Read more »

coins jump into piggy bank
Stocks for Beginners

Canadian Bank Stocks: Which Ones Look Worth Buying (and Which Don’t)

Not all Canadian bank stocks are buys today. Here’s how RY, BMO, and CM stack up on safety, upside, and…

Read more »