Stock Market Rally: Buy Now or Wait for a Pullback?

A market rally is well underway, but there could be even more down the line. So what should you do with your investment portfolio?

It’s been one crazy year so far. If you thought 2018 was bad, 2019 was worse — and 2020 is pretty much depressing. Stocks were hitting all-time highs almost across the board. After a decade of relatively stable upward movement, suddenly stocks crashed. And you know why: COVID-19.

This devastating virus has done even more than threaten our lives; it’s also threatening our livelihood. As the virus spread from China into the rest of the world, each market began to drop one by one. In Canada, even before the virus really hit things started to look bleak as you can see from the chart below.

^TSX Chart

^TSX data by YCharts

After hitting an all-time high of $17,970.50, the stock plummeted down 38%. But while some were expecting a longer downturn, it seems as though stocks around the world have been seeing a slow market rally ever since. So, what should investors do now?

Change is gonna come — sort of

While it’s nice to think that the worst is behind us, unfortunately that’s simply not the case. COVID-19 is still very much a part of our lives. While some restrictions might be underway, with hospitals figuring out how to somewhat handle the disease, it is still forcing people to stay in their homes.

That means businesses are still going to be struggling with getting by while the virus continues its rampage, which means many businesses will see further layoffs or even close doors for good. As that happens, earnings reports will come out and investors will yet again be wary of investment, which should see another crash to upset this market rally.

What’s worse is that even after the next crash happens, it’s likely to happen again. And again. And again until there’s a vaccine for COVID-19 and  businesses can operate as normal and don’t report losses. Once this happens, then the markets might stabilize.

Did I miss it?

Many are asking right now whether they missed the market bottom. Many more are asking if there’s going to be another crash and market rally, should I wait to invest during that market bottom? The answer: it doesn’t matter.

When you’re investing, you should be looking at the long term. What you should be looking for are stocks of the highest quality that have performed well during the last several years and have a strong future ahead that will keep cash coming in.

If you’re looking to retire, you should be buying when stocks are an attractive value, and selling when that value isn’t there anymore. However, if you’re able to hold for decades, it’s practically impossible to go wrong. Simply buy those high quality stocks and hold on tight until you have to let go. At that point, a market rally won’t matter.

Foolish takeaway

If you’re going to take the long-term hold strategy, you can’t go wrong with a stock like Royal Bank of Canada (TSX: RY)(NYSE: RY). Royal Bank has been around for over a hundred years and will probably going to be around for a hundred years more.

When it comes to expansion and finding highly lucrative forms of revenue, the bank has been strong. An example is its wealth and commercial management sector, which has already brought in serious cash for the bank.

Royal Bank has also expanded not only into the United States, but also into the emerging market of Latin America. This will help the company rebound after the market crash, as it did before after the last recession and market rally. In the last 20 years, Royal Bank has come up 400%.

That would turn today’s share price of $96 into $384 per share in another 20 years. On top of that is the company’s 4.46% dividend yield to take advantage of during the crisis.

Regardless of whether you choose Royal Bank, if you find a stock with high value, a strong future, and sold historical performance, you really can’t go wrong. So don’t wait for a market bottom. Buy now and hold tight.

Fool contributor Amy Legate-Wolfe owns shares of ROYAL BANK OF CANADA.

More on Bank Stocks

a person searches for information on the internet
Bank Stocks

Still Not Collecting Dividends? Here’s 1 Stock to Start With

This Canadian bank’s growing dividends, strong stock performance, and improving earnings could give new income investors an appealing place to…

Read more »

Group of people network together with connected devices
Bank Stocks

Everyone’s Snapping Up These Stocks: Should You?

These two popular Canadian financial stocks have already delivered strong gains, but their strong fundamentals suggest there is still plenty…

Read more »

coins jump into piggy bank
Bank Stocks

Thinking About Bank Stocks? Here’s What to Know in September

After a strong run so far this year, here’s what Canadian investors should know about the big bank stocks in…

Read more »

Fed Chairman Jerome Powell speaks with U.S. president Donald Trump
Stocks for Beginners

Bank Stocks Wilted After the Fed Raised Interest Rates: Is Now the Time to Buy the Big Six?

Why waiting before buying the Big Six may be a prudent move for Canadian investors.

Read more »

shopper carries paper bags with purchases
Stocks for Beginners

Are You Spending More Just to Use Your Credit Card Perks?

Credit-card rewards lose their appeal quickly when earning them pushes you to spend money you never planned to spend.

Read more »

young adult uses credit card to shop online
Stocks for Beginners

Credit-Card Rewards Keep Changing: What Does That Mean for Bank Stocks?

Changing credit card rewards show how hard Canadian banks are competing to attract spending and deepen customer relationships.

Read more »

dividend stocks bring in passive income so investors can sit back and relax
Bank Stocks

Is Your Premium Credit Card Still Worth the Annual Fee?

Scotiabank's premium-card offering currently charges $150 annually, includes six lounge visits, and waives the typical 2.5% foreign-exchange markup.

Read more »

Bank Stocks

The TSX Dividend Stock Built for People Who Want One Less Thing to Worry About

This established TSX dividend stock remains an income pillar for risk averse long-term investors.

Read more »