Yes, Another Stock Market Crash Is Coming: How to Be Ready

A market selloff might have already started last week. Here’s how you can prepare your stock portfolio over this weekend.

I couldn’t agree more with Foolish writer Vishesh Raisinghani on their bearish view on the economy and market. They went as far as selling 20% of their portfolio.

Here’s how you can prepare.

Stock market crash: Take profit in fully valued and speculative positions

Another stock market crash can be triggered by a second wave of COVID-19. In fact, the selloff might have already started in the past week.

That’s why I sold some fully valued and more speculative positions. They include Alimentation Couche-Tard and Teck Resources for some nice gains of about 30% in my Tax-Free Savings Account (TFSA).

I didn’t count on exiting the shares so soon (in fewer than three months) after buying them. However, because most of their returns come from price appreciation, I must be careful about my entry and selling points.

This helped me increase my cash position that I can redeploy in a market crash.

The tricky part is deciding when to re-enter sold positions.

Get your buy list ready

I find that it’s better to be familiar with a smaller group of stocks instead of  trying to trade everything that appears to be a bargain.

Your buy list should be businesses that have leading/staying power and that you are confident holding on to for years.

In the current market environment, healthcare, utility, and technology stocks listed on the Canadian and U.S. exchanges should be top choices for consideration. Of course, you should filter the names in terms of quality and valuation. And then set buy ranges you would consider the stocks at.

The most conservative investors should consider Johnson & Johnson, Fortis, and Microsoft on meaningful pullbacks. With these three names, you don’t need to think about ever selling if you bought them at good valuations, as they’re of top-notch quality.

Holding high-yield dividend stocks

I’m holding on to high-yield value stocks, such as real estate investment trusts (REITs) that I recently bought, despite knowing that the recent pop could easily be wiped out from a market selloff.

Volatility is something that investors need to cope with and perhaps even embrace, because it’s acting on market crashes that makes investors the most money in subsequent bull markets. Generally, I find it easier to manage if I build positions over time instead of buying them in a lump sum.

A big reason for holding these dividend stocks is that a vast portion of their total returns come from their dividends. A prime example is Brookfield Property Partners, which yields 12.1% at writing.

The Foolish takeaway

The market appears to have started selling off in the past week. Before a full-fledged market crash occurs, decide on your portfolio positioning, including key sectors as well as selective quality stocks you want to invest in across those sectors.

Write down the investment thesis of each quality business and decide price targets to buy at. For example, I would consider buying Fortis stock at a 4% yield. The current annualized payout would suggest a buy price of at most $47.75 per share.

On a forward-looking basis, as the utility will be declaring a dividend increase in about three months according to its usual schedule, assuming a roughly 6% dividend hike as outlined by Fortis, the price target would rise to about $50.50 per share.

Teresa Kersten, an employee of LinkedIn, a Microsoft subsidiary, is a member of The Motley Fool’s board of directors. Fool contributor Kay Ng owns shares of Brookfield Property Partners. The Motley Fool owns shares of and recommends Microsoft. The Motley Fool recommends ALIMENTATION COUCHE-TARD INC, Brookfield Property Partners LP, and Johnson & Johnson and recommends the following options: long January 2021 $85 calls on Microsoft and short January 2021 $115 calls on Microsoft.

More on Dividend Stocks

Canadian Dollars bills
Dividend Stocks

The TFSA Paycheque Plan: How $10,000 Can Start Paying You in 2026

A TFSA “paycheque” plan can work best when one strong dividend stock is treated as a piece of a diversified…

Read more »

A Canada Pension Plan Statement of Contributions with a 100 dollar banknote and dollar coins.
Dividend Stocks

Retirees, Take Note: A January 2026 Portfolio Built to Top Up CPP and OAS

A January TFSA top-up can make CPP and OAS feel less tight by adding a flexible, tax-free income stream you…

Read more »

senior couple looks at investing statements
Dividend Stocks

The TFSA’s Hidden Fine Print When It Comes to U.S. Investments

There's a 15% foreign withholding tax levied on U.S.-based dividends.

Read more »

young people stare at smartphones
Dividend Stocks

Is BCE Stock Finally a Buy in 2026?

BCE has stabilized, but I think a broad infrastructure focused ETF is a better bet.

Read more »

A plant grows from coins.
Dividend Stocks

Start 2026 Strong: 3 Canadian Dividend Stocks Built for Steady Cash Flow

Dividend stocks can make a beginner’s 2026 plan feel real by mixing income today with businesses that can grow over…

Read more »

senior relaxes in hammock with e-book
Dividend Stocks

2 High-Yield Dividend Stocks for Stress-Free Passive Income

These high-yield Canadian companies are well-positioned to maintain consistent dividend payments across varying economic conditions.

Read more »

Senior uses a laptop computer
Dividend Stocks

Below Average? How a 70-Year-Old Can Change Their RRSP Income Plan in January

January is the perfect time to sanity-check your RRSP at 70, because the “typical” balance is closer to the median…

Read more »

Young adult concentrates on laptop screen
Dividend Stocks

If You’re Nervous About 2026, Buy These 3 Canadian Stocks and Relax

A “relaxing” 2026 trio can come from simple, real-economy businesses where demand is easy to understand and execution drives results.

Read more »