What Are Meme Stocks and Can They Make You Rich?

Meme stocks like AMC (NYSE:AMC) have captured everyone’s imagination. Here’s a closer look.

You’ve probably heard the term meme stock thrown around a lot this year. Young traders with barely any experience seem to be making millions on companies that are on the verge of bankruptcy. It seems like a cruel joke to ordinary savers and dividend investors. But now, it’s more than a joke. 

Here’s a closer look at the meme stock phenomenon and whether investors should brace for a permanent change to the way stock markets function. 

What is a meme stock?

The phenomenon of meme stocks is so new that there’s no official definition yet. But let me try to make one of my own. A meme stock is any stock that’s seen excessive trading volume from retail investors who’ve targeted it on social media. In other words, this stock has “gone viral” on social media and has seen its price skyrocket as a result. 

By this definition, Dogecoin — the cryptocurrency that was launched as a parody — is a meme stock. However, some meme stocks have an important differentiator: they’re ripe for a short squeeze. 

A short squeeze is when a short-seller is squeezed out of their position by excessive price action. A group of ordinary investors on social media can target a company with tremendous short interest and push it “to the moon” by forcing these short-sellers to close their positions. 

This is what’s happening right now to AMC stock. The company has seen its value surge by 2,800% year to date. To put that into context, you could have invested a tiny amount into this boring company at the start of the year and have enough to buy a car or put a down payment on a house now. 

Another example is BlackBerry. BlackBerry has seen excessive short selling over the past year, which is why retail investors on Reddit targeted it. Last year, the stock jumped 280% between April and December 2020. This month, it’s up 83% again as Reddit rediscovers it. 

Has the stock market changed?

For most investors, the rise of meme stocks shouldn’t make any difference. For a stock to be “meme-worthy,” it needs to be devastatingly beaten down, funny enough to be viral, or have enough short interest to justify a squeeze. Reddit users aren’t going to target NorthWest Healthcare Properties REIT. There’s nothing funny about it. 

However, if you’re a short-seller or hold a position in a heavily shorted stock, this volatility might affect you. Coordinated short squeezes that are organized on social media are not illegal, and there’s nothing preventing the crowd from attacking your position. 

Investors should also consider the prospect of tighter regulations. Regulators in America are already taking a closer look at social media activity and its impact on capital markets. If they tighten rules about investment content or group coordination, meme stocks could become a thing of the past. 

Bottom line

The rise of meme stocks is, perhaps, the most fascinating aspect of the market in 2021. For most investors, this phenomenon has no impact. But it could attract regulators or impact you if you’re a short-seller. 

Fool contributor Vishesh Raisinghani has no position in any of the stocks mentioned. The Motley Fool recommends BlackBerry, BlackBerry, and NORTHWEST HEALTHCARE PPTYS REIT UNITS.

More on Investing

Concept of multiple streams of income
Dividend Stocks

Passive Income: How Much Do You Need to Invest to Make $400 Per Month?

This fund's fixed $0.10-per-share monthly payout makes passive-income math easy.

Read more »

traffic signal shows red light
Investing

The Red Flags The CRA Is Watching for Every TFSA Holder

Here are important red flags to be careful about when investing in a Tax-Free Savings Account to avoid the watchful…

Read more »

senior couple looks at investing statements
Retirement

Canadian Retirees: 2 High-Yield Dividend Stocks to Buy and Hold Forever

Add these two TSX dividend stocks to your self-directed Tax-Free Savings Account portfolio to generate tax-free income in your retirement.

Read more »

Farmer smiles near cannabis crop
Cannabis Stocks

Can Canopy Growth Stock Finally Recover in 2026, as Donald Trump Might Ease Cannabis Restrictions?

Down over 99% from all-time highs, Canopy Growth stock might recover in 2026 if the Trump administration reclassifies cannabis products.

Read more »

Retirees sip their morning coffee outside.
Retirement

Retirees: 2 High-Yielding Dividend Stocks for Solid TFSA Income

Do you want tax-free, predictable retirement income? These two high‑yield mortgage lenders can deliver monthly dividends that quietly compound inside…

Read more »

Business success of growth metaverse finance and investment profit graph concept or development analysis progress chart on financial market achievement strategy background with increase hand diagram
Dividend Stocks

2 Dividend Growth Stocks Look Like Standout Buys as the Market Keeps Surging

Enbridge (TSX:ENB) stock and another standout name to watch closely in the new year.

Read more »

voice-recognition-talking-to-a-smartphone
Dividend Stocks

How to Turn Losing TSX Telecom Stock Picks Into Tax Savings

Telecom stocks could be a good tax-loss harvesting candidate for year-end.

Read more »

Person holds banknotes of Canadian dollars
Bank Stocks

Yield vs Returns: Why You Shouldn’t Prioritize Dividends That Much

The Toronto-Dominion Bank (TSX:TD) has a high yield, but most of its return has come from capital gains.

Read more »