Air Canada Stock: Why it Might Finally Be Time to Buy

After more than a year of struggling and losing tonnes of value, now may be the most opportune time for investors to buy Air Canada stock.

| More on:

Since the pandemic started last year, Air Canada (TSX:AC) has been one of the stocks that’s suffered the most. The company was negatively impacted more than almost any other Canadian stock, because it’s so much harder for it to cut costs.

This has been a real problem for investors, as it’s impossible to take a long-term position in a stock that’s losing so much value every day.

That’s why I have been consistent about warning investors to avoid Air Canada’s stock since the start of the pandemic. It was apparent early it would take a long time to recover.

Plus, each day it doesn’t recover, the company loses value, which ultimately means losing recovery potential when the stock does rally.

With that being said, though, if there were ever a time to take a position, it would be now.

Air Canada stock: Time for a buy?

As we continue to move closer to a full recovery in Canada, the optimal time to buy Air Canada stock looks to be nearing. And while some investors may choose to invest soon, it’s still not a stock for everyone.

An investment in Air Canada today still comes with significant risk. The company will continue to lose value every day that it’s not operating near full capacity.

So, you want to buy it as close to its recovery as possible. If you buy too early, it could continue to lose value, and you’re at risk of more waves of coronavirus, causing another bear market and postponing its full recovery.

However, if you wait and buy too late, the stock could rally, and you could miss the recovery potential altogether.

Keep in mind, even if its operations opened back up today, and the stock went immediately to fair value, it would only be worth about $35. That means at roughly $28 a share, which it trades at today, the stock only has about 25% upside.

So, Air Canada stock could be a buy today since the vaccines were announced. However, just because it’s starting to look promising doesn’t mean it’s not without significant risk.

Furthermore, although Air Canada stock’s prospects are improving, other stocks still look more attractive today.

A top Canadian stock to buy now

Rather than Air Canada, I’d consider a stock that still has recovery potential but nowhere near as much risk. There are a few Canadian stocks that fit the bill. However, one that looks the most promising today is the iconic Canadian retailer Roots (TSX:ROOT).

Roots is a retail stock that has struggled for a while now. Despite that, it still has an incredibly strong brand across Canada and offers major recovery potential.

Today, the stock trades with a market value of less than $150 million, making it extremely cheap and well worth buying. The stock is set to report earnings on Friday. These earnings will likely be poor again, as more than half of Roots’s stores are in Ontario and have been closed since the start of April.

However, although the earnings it reports may not be that strong, investors will be waiting to hear its forward guidance and how Roots plans to recover going forward.

Not only is it highly likely Roots will have more recovery potential, we saw earlier Air Canada offers roughly 25% upside for investors. In addition, though, an investment in Roots today will also be less risky.

Should more negative developments occur with the pandemic, investors who buy Roots over Air Canada stock today will likely be better off.

Although Air Canada stock may finally be ready for an investment, there are still plenty of Canadian stocks that are much more attractive today.

The Motley Fool has no position in any of the stocks mentioned. Fool contributor Daniel Da Costa has no positions in any of the stocks mentioned.

More on Stocks for Beginners

Start line on the highway
Stocks for Beginners

You Don’t Need a Ton of Money to Grow a Successful TFSA: Here Are 3 Ways to Get Started

These TSX stocks have a higher likelihood of delivering returns that outpace the broader market, making them top bets for…

Read more »

a woman sleeps with her eyes covered with a mask
Dividend Stocks

The “Sleep-Well” TFSA Portfolio for 2026: 3 Blue-Chip Stocks to Buy in January

A simple “sleep-better” TFSA core for January 2026 can start with a bank, a utility, and an energy blue chip,…

Read more »

Person holds banknotes of Canadian dollars
Dividend Stocks

This Monthly Dividend Stock Could Make January Feel Like Payday Season

Freehold Royalties’ 8% yield can make your TFSA feel like “payday season,” but that monthly cheque is tied to energy…

Read more »

Piggy bank with word TFSA for tax-free savings accounts.
Dividend Stocks

Got $14,000? Here’s a TFSA Setup That Can Pay You Every Month in 2026

A $14,000 TFSA split between two high-income names can create a steady cash “drip,” but the real sleep-well factor is…

Read more »

Income and growth financial chart
Stocks for Beginners

The January Effect Is Real: 5 Canadian Stocks That Could Pop First

The January effect can reward patient buyers of “temporarily hated” TSX stocks if the businesses are still sound and the…

Read more »

dividend stocks bring in passive income so investors can sit back and relax
Stocks for Beginners

Top Canadian Stocks to Buy With $2,000 Right Now

Are you wondering what stocks could be set to outperform in 2026 and beyond? These four Canadian stocks look like…

Read more »

A close up color image of a small green plant sprouting out of a pile of Canadian dollar coins "loonies."
Dividend Stocks

This 7% Dividend Giant Could Be the Ultimate Retirement Ally

SmartCentres’ 7% monthly payout could anchor a TFSA, but only if you’re comfortable with tight payout coverage.

Read more »

TFSA (Tax free savings account) acronym on wooden cubes on the background of stacks of coins
Dividend Stocks

The Best $10,000 TFSA Approach for Canadian Investors

A $10,000 TFSA can start compounding into real income later, if you pick durable growers and reinvest patiently.

Read more »