Forget Facebook: This Canadian Tech Stock Is a Much Better Buy!

Here’s why Shopify is poised to deliver outsized gains compared to Facebook in 2021 and beyond.

| More on:
online shopping

Image source: Getty Images

Social media giant Facebook, now called Meta Platforms (NASDAQ:FB) has been a solid wealth creator for long-term investors. FB stock has in fact gained close to 800% since its IPO in 2012. Comparatively, the S&P 500 is up 316.7% in dividend-adjusted gains in this period.

However, over the last few years, Facebook has come under fire with respect to how the company conducts business. These issues were exacerbated by the whistleblower scandal that erupted last month.

Now, investors might wonder if the best days of Facebook are behind it, or if the technology behemoth will continue to generate market-beating returns to investors in the future.

Meta is by far the most popular social media platform in the world, and its platforms include Facebook, Instagram, WhatsApp, and Messenger. However, a former data scientist from Meta alleged the company’s algorithms increased user engagement by spreading misleading and controversial content.

These allegations have resulted in increased scrutiny from policymakers in several countries, some of whom are even asking for the company to split into different entities.

But Meta continues to grow at a rapid pace and is forecast to increase its sales by 37% to US$117.77 billion in 2021 and by 19.5% to US$141 billion in 2022. Its adjusted earnings might also rise at an annual rate of 22% in the next five years.

Facebook is the second-largest digital-ad platform in the world valued at a market cap of over US$900 billion, at the time of writing. It is poised to outpace the broader markets going forward but will find it difficult to replicate its historical gains. Here’s one Canadian tech stock that can beat FB’s stock returns in the upcoming decade.

Shopify is a better bet compared to Facebook

Shopify (TSX:SHOP)(NYSE:SHOP) is the largest Canadian company in terms of market cap and has gained close to 6,000%, since its IPO in mid-2015. Despite these monstrous gains, it remains a solid bet for growth investors.

In the last 12 months, Shopify has reported revenue of US$4.2 billion, indicating a year-over-year growth rate of 64% since Q3 of 2018. Similar to most other tech companies that have an asset-light model, Shopify enjoys high operating leverage, allowing it to expand earnings at a faster pace compared to revenue. In the last year, Shopify’s free cash flow stood at US$458.2 million compared to a negative US$30.6 million in the same period in 2018.

Shopify has estimated its total addressable market at US$153 billion, which provides the company with enough opportunities to grow its revenue in 2021 and beyond.

It ended Q3 with US$7.52 billion in cash and just US$1.1 billion in debt, which suggests Shopify can deploy capital and increase capital expenditure as well as consider highly accretive acquisitions in the next few quarters.

Shopify continues to expand its portfolio of products and solutions, which will help it onboard merchants at a significant pace. Right now, Shopify has close to two million merchants on its platform, making it one of the fastest-growing companies in Canada, despite its massive size.

Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool's board of directors. Fool contributor Aditya Raghunath has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Shopify. The Motley Fool recommends Meta Platforms, Inc.

More on Tech Stocks

telehealth stocks
Tech Stocks

Well Health Stock: Buy, Sell, or Hold In 2026

Down over 50% from all-time highs, Well Health stock offers significant upside potential to shareholders in December 2025.

Read more »

container trucks and cargo planes are part of global logistics system
Stocks for Beginners

TFSA: 3 Premier Canadian Stocks for Your $10,000 Contribution

Invest in your future with high quality Canadian stocks for your TFSA. Discover three stocks offering significant growth potential.

Read more »

Female raising hands enjoying vacation, standing on background of blue cloudless sky.
Tech Stocks

If You Were Waiting for Tech Stocks to Go on Sale, Now’s Your Chance

Tech stocks, like Constellation Software (TSX:CSU), might be terrific bargains amid volatility.

Read more »

visualization of a digital brain
Tech Stocks

The AI Stocks I’m Seriously Considering After the Tech Wreck

Shopify (TSX:SHOP) stock is a seriously impressive stock that just had a great Black Friday.

Read more »

Engineers walk through a facility.
Tech Stocks

TFSA Investors: How to Invest $7,000 in 2026?

TFSA investors should consider investing in diversified index funds and undervalued growth stocks to derive inflation-beating returns.

Read more »

gift is bigger than the other
Tech Stocks

1 Oversold TSX Tech Stock to Buy and Hold in December 2025

Down almost 55% from its 52-week high, CMG is a TSX tech stock that offers significant upside potential in December…

Read more »

Business success of growth metaverse finance and investment profit graph concept or development analysis progress chart on financial market achievement strategy background with increase hand diagram
Dividend Stocks

This Under-the-Radar Tech Stock Can Be Canada’s Next Unicorn

This under-the-radar Canadian power-tech supplier rides AI data centres and electrification, and could quietly compound into a unicorn.

Read more »

investor looks at volatility chart
Tech Stocks

This Soaring Canadian AI Stock Still Trades at a 33% Discount in December 2025

Down 14% from all-time highs, Celestica is an AI stock that trades at a discount to consensus price targets in…

Read more »