Buy, Hold, or Sell: What to Do About 3 Popular Stocks

Shopify, Lightspeed, and Cineplex are three very popular stocks on the TSX. What should investors do with these companies?

Opinions are what make the stock market. After all, someone needs to sell shares in order for you to add to your portfolio. That’s why, it’s not uncommon to see so many differing opinions regarding any company. In this article, I’ll discuss three popular TSX stocks and tell investors what I think you should do with shares of these companies.

This is a stock you should buy

Over the past decade, online retail has slowly penetrated the global retail industry. Last year, the COVID-19 pandemic acted as a major catalyst, accelerating its penetration around the world. As a result, companies like Shopify (TSX:SHOP)(NYSE:SHOP) saw its value skyrocket. Despite having already made investors much richer since its IPO, I believe Shopify’s growth story remains robust.

Shopify is a leading enabler of the growing e-commerce industry. It provides merchants of all sizes with a platform and all the tools necessary to operate online stores. In Q2 2021, Shopify surpassed Amazon for the first time in quarterly customer traffic. As a leader in an important and emerging industry, Shopify stock rates as a buy today.

If you can stomach volatility, this is a stock for you

Growth stocks are very volatile. However, if you’re willing to hold through the volatility, there’s a chance you could see massive gains. Lightspeed (TSX:LSPD)(NYSE:LSPD) is a perfect example of such a company. Since its IPO, the stock has gained about 100%. However, a short report published in September has caused the stock to stumble more than 50%.

From an investment point of view, Lightspeed still looks like a great pick. Its numbers are very promising. In its Q2 earnings presentation, the company reported 193% increase in quarterly revenue year over year. In addition, Lightspeed’s total number of customer locations has grown 95% year over year. With growth like that, it’s hard to bet against this company. I believe Lightspeed’s future remains bright, despite the short report.

I still wouldn’t buy shares

For the past year, I’ve been very vocal about my bearishness regarding Cineplex (TSX:CGX). Many investors chose the company as their post-COVID play. However, I’ve stayed true to my stance that better investment opportunities out there than Cineplex. The company has been on the decrease for years. In its Q2 earnings presentation, investors will note that both revenue and attendance plummeted in 2020. There’s no doubt that the COVID-19 pandemic was a significant reason for that.

However, diving into the numbers a bit more, we can see some more troubling numbers. At the box office, Cineplex peaked in 2016 when the company reported $734 million in revenue. That was less than a 1% increase over the previous year. However, even more startling is that Cineplex’s attendance numbers have been declining since 2015. Further into the presentation, investors can see that Cineplex’s increasing revenue is driven by increasing food service sales.

These are not numbers that would make me comfortable investing. When you consider the hesitance of consumers to return to cramped spaces and the popularity of streaming services, Cineplex becomes even less appealing. I would sell shares here if you were lucky enough to catch the discount at the end of 2020.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Fool contributor Jed Lloren owns shares of Shopify. The Motley Fool owns shares of and recommends Shopify. The Motley Fool recommends Amazon, CINEPLEX INC., and Lightspeed POS Inc.

More on Investing

builder frames a house with lumber
Stocks for Beginners

Why These 3 Canadian Stocks Look So Attractive Right Now

These three TSX commodity stocks have clear catalysts and still offer upside without chasing overheated momentum.

Read more »

Stacked gold bars
Stocks for Beginners

1 Top TSX Stock to Buy Before the Next Market Shock

Market shocks hit suddenly, so gold miners like B2Gold can offer cash flow and real-asset protection.

Read more »

golden sunset in crude oil refinery with pipeline system
Energy Stocks

Oil Isn’t the Only Story: 2 Canadian Stocks to Watch Now

Oil may dominate the news, but two TSX names tied to nuclear power and broadband could be the smarter volatility…

Read more »

tsx today
Stock Market

TSX Today: What to Watch for in Stocks on Friday, May 8

Fresh earnings swings and uncertainty around the Strait of Hormuz kept the TSX choppy on Thursday, while today’s jobs reports…

Read more »

Concept of rent, search, purchase real estate, REIT
Dividend Stocks

2 TSX Stocks That Look Strong Even if Consumers Pull Back

When consumers tighten budgets, staples and housing-linked cash flow can hold up better than discretionary spending.

Read more »

chart reflected in eyeglass lenses
Stocks for Beginners

3 Canadian Stocks That Could Thrive as the TSX Shifts Gears

If the TSX rotation broadens beyond defensives, these three names have catalysts that could matter more as confidence improves.

Read more »

a man relaxes with his feet on a pile of books
Stocks for Beginners

History Says Now Is the Time to Buy These 2 Brilliant Stocks

These two resilient TSX stocks could be smart long-term buys while market uncertainty creates opportunities.

Read more »

Pile of Canadian dollar bills in various denominations
Dividend Stocks

A TFSA Pick Yielding 5% With Dependable Cash Payments

A TFSA pick yielding over 5% can offer dependable cash payments, and Enbridge stands out as a top option for…

Read more »