AcuityAds Stock Fell 10% in October: Is it Time to Buy?

After falling nearly 10% in a month while markets saw a strong rebound, is AcuityAds worth a buy, or should you avoid the stock?

| More on:
clock time

Image source: Getty Images

October brought some much-needed relief to financial markets after a year where many stocks lost tonnes of value in the volatile environment. Surging inflation and rapidly rising interest rates have combined to create one of the most challenging investing environments in years. AcuityAds (TSX:AT) stock, for example, is down 57% this year and more than 60% over the last 12 months.

In October, though, we finally began to get some positive economic data in North America, which is why stocks performed much better over the last month.

In fact, the TSX actually posted impressive results, gaining over 5% in just one month. That’s a significant gain, Annualized, that would be a return of more than 86%. Even south of the border, there was a strong rebound in stocks, with all the major averages posting gains in October.

However, despite a slight rebound from stocks in the month and early signs that interest rates could be peaking, not every stock gained value.

In fact, AcuityAds, which has been one of the cheapest stocks in Canada over the last year, continued to lose value, shedding another 10%. So, with the micro-cap AdTech stock now trading unbelievably cheap after its selloff, is now the time to buy?

Just how cheap is AcuityAds stock?

Although AcuityAds has faced some significant headwinds over the last few years, the cheaper it gets, the harder it becomes to ignore. So, with AcuityAds stock now trading around $2 a share, it’s certainly time to think about buying the stock.

AcuityAds is especially cheap when you look at its balance sheet. The company holds a tonne of cash and has almost no debt, putting it in a net cash position. This is crucial in this environment where it’s much harder to raise cash, particularly for small up-and-comers like AcuityAds.

However, it’s also important because although AcuityAds stock appears to have a market cap of roughly $120 million, because of all the cash it holds, its enterprise value (EV) (a better gauge of the overall value of the company) sits at just $35 million.

Therefore, when you consider that AcuityAds is worth just $35 million today and is expected to generate roughly $125 million in sales this year, it’s clear just how cheap the stock has become. At its current price, the AdTech stock trades at a forward EV-to-sales ratio of just 0.3 times.

In addition, looking at AcuityAds’s expected earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next year, the stock has a forward EV-to-EBITDA ratio of just 3.1 times today. That’s cheap for any company in any industry, but for a micro-cap tech stock with major growth potential, it’s insanely undervalued.

So, with AcuityAds so cheap, is the stock worth a buy today?

Should you buy the high-potential tech stock today?

Although AcuityAds stock trades at an unbelievable valuation today, you may want to hold off on an investment for a little longer.

The company is set to report earnings later this week on Thursday. Therefore, waiting for the company to give investors an update on the business would be important. AcuityAds has faced some growing pains over the last year, as it rolled out its self-serve advertising platform. Plus, now, with a recession on the horizon, ad revenue across multiple industries has been falling.

So, in this environment, it will be crucial for investors to wait and see what management has to say about the current environment before pulling the trigger. Of course, that could cause the stock to rally slightly, and you may not be able to buy it as cheap as it is today.

But with AcuityAds stock so cheap already, that shouldn’t matter. Plus, in this highly uncertain environment, it’s crucial to have up-to-date information on how these stocks are performing.

Therefore, if you’re looking to buy high-potential stocks in this environment that are ultra-cheap, AcuityAds is certainly one to keep your eye on, especially this Thursday, as it reports its third-quarter earnings.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Daniel Da Costa has positions in AcuityAds Holdings Inc. The Motley Fool has positions in and recommends AcuityAds Holdings Inc. The Motley Fool has a disclosure policy.

More on Tech Stocks

Tech Stocks

Investing in Canada: Opportunities in Nutrien and Westshore Terminals

Nick and Iain discusses Nutrien and Westshore Terminals as potential investments for those seeking more domestic exposure, citing their roles…

Read more »

customer uses bank ATM
Tech Stocks

2 Canadian Bank Stocks to Shield Against Market Downturns

Anchor your portfolio with dividends and stability built to outlast trade war turbulence with Royal Bank of Canada (RBC) and…

Read more »

AI microchip
Tech Stocks

Move Over, BlackBerry: This AI Stock is the Real Deal for Canadian Investors

There are tech stocks, and then there are tech stocks that changed the game. And these two are part of…

Read more »

data center server racks glow with light
Tech Stocks

Got $1,500? 2 Tech Stocks to Buy and Hold Forever

Investing $1,500 in these Canadian tech stocks might be a small step now, but it could lead to big gains…

Read more »

A person looks at data on a screen
Tech Stocks

Is This TSX Tech Stock a Buy While it’s Below $10?

FTG is an undervalued TSX tech stock that trades at a significant discount to consensus price targets in March 2025.

Read more »

data center server racks glow with light
Tech Stocks

The Smartest Tech Stock to Buy With $10,000 Right Now

This tech stock has proven time and again to be one of the best buys out there, and now is…

Read more »

A shopper makes purchases from an online store.
Tech Stocks

Where Will Shopify Stock Be in 10 Years?

Here’s why I believe Shopify stock could deliver even stronger returns in the next decade than it did in the…

Read more »

Data Center Engineer Using Laptop Computer crypto mining
Tech Stocks

Best Stock to Buy Right Now: Shopify vs Constellation Software?

Let's do a compare and contrast between Shopify (TSX:SHOP) and Constellation Software (TSX:CSU), shall we?

Read more »