The Stock Market May Be Bad Now, But Wait Until September

The stock market may be down, but it could drop even further in September, as the September Effect takes hold. Here’s how to prepare.

It’s been a rough year for investors in 2023. The TSX today has improved from the 52-week lows in the 18,000 range, now above 20,000, as of writing. Yet that could all turn around, and likely will, come September.

Why September?

It’s long been acknowledged that there is a “September Effect” in the markets. Think about the recent few years, and you’ll see what I mean. It’s true that stocks went through a rally during the pandemic. But when September 2021 hit, the market started to get a bit shaky.

The stock market started to show signs of weakness in the areas that did well during the pandemic. This especially happened around tech stocks. Lightspeed Commerce (TSX: LSPD), for example, dropped suddenly by 30% from a short-seller report. It still hasn’t recovered from that.

From the end of August to mid-September 2021, shares dropped on the TSX by 3%. In 2022, it happened again, with shares in September dropping by about 7%. As for this year, there was already a major dip in July once interest rates came out. Yet with September around the corner, there are many factors that could influence another drop.

The September Effect

Whether there’s an actual reason for the September Effect is up for debate. It’s merely a market anomaly that seems to happen even in a strong market. There are numerous theories about why this happens.

One such theory is that there is a seasonal behavioural bias in September, as investors start making portfolio changes. This allows managers to cash in at the end of summer ahead of the third trading quarter close. Therefore, institutional investors can lock in profits before the end of the year, or harvest tax losses.

Retail investors also have their place, as many individual investors choose September to liquidate stocks and use the cash for numerous reasons. It might be to pay for the summer vacations they enjoyed or to offset the price of their children’s school supplies. This trend leads to a turn in market sentiment, leading to a lower stock market.

Yet there is one very real part of the 2023 potential for a September Effect: interest rates.

A rate hike and how to manage it

The next rate hike by the Bank of Canada could come down in September, and it’s likely that it will. This could also lead to another drop in the stock market, similar to what we saw back in July. This should lead to an even further drop in the TSX. So, if 2021 was bad and 2022 was worse, then 2023 could be the worst.

That being said, this could identify a market bottom that investors may want to look out for! It’s also why now could be a great time to add some stocks to your watchlist and see if they drop by 5% or more. You can then gain a great deal!

Just keep it safe. Stay with essential stocks such as utilities, infrastructure, or others. A great option right now would be Canadian Pacific Kansas City (TSX: CP). CP stock is still near all-time highs, so a drop would bring in easy access to quick returns. Plus, with the acquisition of Kansas City Southern Railway, there are a lot of further returns coming the company’s way.

Bottom line

While the stock market could drop again in September, there are always opportunities to be had. Simply start preparing if you want to get in on a deal, and this September Effect could create some significant returns by October.

Fool contributor Amy Legate-Wolfe has positions in Canadian Pacific Railway and Lightspeed Commerce. The Motley Fool recommends Canadian Pacific Kansas City and Lightspeed Commerce. The Motley Fool has a disclosure policy.

More on Stocks for Beginners

workers walk through an office building
Dividend Stocks

A Weak Jobs Report Could Change Your GIC Decision: Here’s What I’d Do

A weak jobs report could change GIC rates, but the date you need the money matters far more.

Read more »

Nuclear power station cooling tower
Stocks for Beginners

Canada and India Are Talking Nuclear Power: Is Cameco Stock Still a Buy?

Cameco’s India agreement is real business, but its uranium volumes were already included in broader contracting disclosures.

Read more »

data analyze research
Energy Stocks

Enbridge in 3 Years: What $10,000 Could Earn in Dividends Along the Way

Enbridge is a solid stock to consider for income, but interest-rate risk suggests building a partial position and keeping cash…

Read more »

Sliced pumpkin pie
Stocks for Beginners

Fractional Shares Let Beginners Start Small: Here’s How They Work

Fractional shares remove the price barrier so beginners can start small, but they don’t eliminate market risk.

Read more »

trading chart of brent crude oil prices
Energy Stocks

Higher Oil Prices Could Delay Rate Cuts: Here’s Where I’d Put $10,000

Suncor can turn today’s expensive oil into dividends and a smaller share count.

Read more »

Colored pins on calendar showing a month
Dividend Stocks

How Much Do You Need to Invest to Earn $1,000 a Month in Dividends?

Build $1,000 a month in dividends with Enbridge, RioCan, and HDIV. See the combined investment needed and how each contributes…

Read more »

A plant grows from coins.
Stocks for Beginners

Brazil’s Election Could Move Commodity Markets: I’d Watch This Canadian Miner

Lundin’s Brazilian operations create a direct link between the election, currency movements and mine costs.

Read more »

Canadian dollars in a magnifying glass
Dividend Stocks

Canada’s Banking Regulator Watches Insurers Too: Is Manulife’s Dividend Still Safe?

Manulife’s dividend currently passes both an earnings-coverage test and a regulatory-capital test.

Read more »