If You’d Invested $1,000 in goeasy Stock in 2014, This Is How Much You Would Have Today

goeasy is a cheap TSX stock trading at a discount to consensus price target estimates in January 2024.

| More on:
A worker gives a business presentation.

Source: Getty Images

Investing in the equity markets is key to building long-term wealth. Historically, stocks have generated inflation-beating returns to investors over time, despite the volatility associated with this asset class in the near term.

Several individual TSX stocks have delivered game-changing returns to investors in the past decade. For instance, a $1,000 investment in goeasy (TSX:GSY) stock in January 2014 would be worth $8,760 today. After adjusting for dividends, total returns would be closer to $11,900. Comparatively, a $1,000 investment in the TSX index would have increased to just $22,000 after adjusting for dividends.

As past returns don’t matter much to future investors, let’s see if goeasy stock should be part of your equity portfolio right now.

Is goeasy stock a good buy today?

Valued at $2.60 billion by market cap, Goeasy stock currently trades 28% below all-time highs, allowing you to buy the dip. Its pullback in share prices has increased the TSX stock’s dividend yield to 2.5%, which is not too high.

However, goeasy has raised its dividend by more than 25% annually in the past decade, increasing your effective yield significantly. Moreover, goeasy has paid a dividend for 19 consecutive years and raised the payout each year since 2015.

Goeasy is a Canada-based company offering non-prime and lending services. Its portfolio of financial products and services includes unsecured and secured installment loans as well as merchant financing through a variety of verticals and lease-to-own merchandise.

Over the years, goeasy has served 1.3 million Canadians, originating more than $12 billion in loans. Despite an uncertain macro environment, goeasy increased loan originations by 13% year over year to $641 million and loan portfolio by 33% to $3.43 billion in the third quarter (Q3) of 2023. This allowed the company to increase sales by 23% to $262 million and adjusted earnings by 29% to $3.81 per share in the quarter.

What is the average target price for GSY stock?

goeasy is part of the cyclical lending sector but continues to post double-digit growth rates, despite rising interest rates and a tepid demand environment.

It ended Q3 with $3.94 billion in total assets, rising 26% year over year primarily due to growth in goeasy’s consumer loan portfolio.

goeasy’s free cash flow from operations before net growth in gross consumer loans receivable in Q3 stood at $134 million, 40% higher than the year-ago period.

After accounting for its balance sheet cash and goeasy’s borrowing capacity, the company ended Q3 with $933 million in total liquidity.

Analysts tracking GSY stock expect sales to rise from $1 billion in 2022 to $1.47 billion in 2024. Its adjusted earnings are forecast to expand from $11.55 per share to $17 per share in this period. Priced at nine times forward earnings, GSY stock is priced at a discount to consensus price target estimates. Bay Street expects GSY stock to rise roughly 15% in the next 12 months after adjusting for dividends.

goeasy’s strong balance sheet, cheap valuation, expanding profit margins, and rising dividend payouts make the small-cap stock a top investment choice in 2024.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Aditya Raghunath has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

More on Dividend Stocks

money goes up and down in balance
Dividend Stocks

This 6% Dividend Stock Is My Top Pick for Immediate Income

This Canadian stock has resilient business model, solid dividend payment and growth history, and a well-protected yield of over 6%.

Read more »

ways to boost income
Dividend Stocks

1 Excellent TSX Dividend Stock, Down 25%, to Buy and Hold for the Long Term

Down 25% from all-time highs, Tourmaline Oil is a TSX dividend stock that offers you a tasty yield of 5%…

Read more »

Start line on the highway
Dividend Stocks

1 Incredibly Cheap Canadian Dividend-Growth Stock to Buy Now and Hold for Decades

CN Rail (TSX:CNR) stock is incredibly cheap, but should investors join insiders by buying the dip?

Read more »

bulb idea thinking
Dividend Stocks

Down 13%, This Magnificent Dividend Stock Is a Screaming Buy

Sometimes, a moderately discounted, safe dividend stock is better than heavily discounted stock, offering an unsustainably high yield.

Read more »

Canadian Dollars bills
Dividend Stocks

Invest $15,000 in This Dividend Stock, Create $5,710.08 in Passive Income

This dividend stock is the perfect option if you're an investor looking for growth, as well as passive income through…

Read more »

A Canada Pension Plan Statement of Contributions with a 100 dollar banknote and dollar coins.
Dividend Stocks

3 Compelling Reasons to Delay Taking CPP Benefits Until Age 70

You don't need to take CPP early if you are receiving large dividend payments from Fortis Inc (TSX:FTS) stock.

Read more »

A worker overlooks an oil refinery plant.
Dividend Stocks

Better Dividend Stock: TC Energy vs. Enbridge

TC Energy and Enbridge have enjoyed big rallies in 2024. Is one stock still cheap?

Read more »

Concept of multiple streams of income
Dividend Stocks

Got $10,000? Buy This Dividend Stock for $4,992.40 in Total Passive Income

Want almost $5,000 in annual passive income? Then you need a company bound for even more growth, with a dividend…

Read more »