Is Now the Right Time to Buy goeasy Stock? Here’s My Take

Shares of goeasy stock (TSX:GSY) slumped last year on a federal announcement, but that has all changed since then.

| More on:

If you’ve been watching goeasy (TSX:GSY) in the last few years, the company just doesn’t seem stoppable. After climbing to all-time highs, there was a period when shares dropped back. But now it’s been on a tear that doesn’t look like it will come to an end.

Yet after having that fall years back, could it happen again? Today, let’s look at whether that could happen, and if now is the best time to buy goeasy stock or not.

clock time

Image source: Getty Images

What happened

First, let’s look at what caused the climb in share price way back when. We’ll start with the pandemic. During the pandemic, interest rates dropped to historic lows. This made it cheaper for Canadians to take out loans and mortgages, including those offered by goeasy. 

Furthermore, the housing market boomed, leading to increased demand for home renovations – another area where goeasy provides financing. So, with more people needing loans at a time when they were more affordable, goeasy saw a surge in loan originations, strengthening its financial position.

In addition, the economic uncertainty of the pandemic might have made it harder for some Canadians to qualify for loans from traditional banks. Goeasy, which specializes in non-prime lending to those with lower credit scores, became a viable option for these borrowers. This increased demand for goeasy stock’s services and likely contributed to the stock price climb.

Why’d it fall?

Of course after the pandemic shares of goeasy stock started to fall, but it wasn’t until the federal budget came out in 2023 that some became worried about goeasy stock. The Bank of Canada announced that the annual percentage rate (APR) would be capped on loan rates at 35%. And this led many to be concerned for goeasy stock.

With the maximum allowable rate of interest capped, goeasy came out with a statement basically stating that it was unworried about the change. As of February 2023, its loan portfolio was at 30% per annum, with a weighted average interest rate of new loan originations at about 30% as well.

In fact, only 36% of its loan portfolio was greater than 35% . And given it wouldn’t be an overnight change, goeasy stated they would be able to slowly reduce the rate without affecting earnings.

That seems to be the case!

In fact, goeasy continues to see positive momentum, with record loan originations quarter after quarter. This has led to even more growth for the stock. And even more positivity as the Spring budget came out for the federal government. Even better, it expects to hit between 33% and 35% APR for 2024, lowering that to between 29.5% and 31.5% by 2026, falling well within federal guidelines.

Shares of goeasy stock climbed once more as the budget demonstrated no more reductions in the APR, despite rumours to the contrary. While that doesn’t mean there won’t be in the future, it does seem that goeasy stock remains steady for the foreseeable future.

What’s more, it’s likely to grow in the immediate future, with earnings due out on May 7. The stock has beat out earnings estimates quarter after quarter, with overall earnings per share (EPS) growing steadily during the last few quarters. Should the stock do it once more, we could be in for another rise in share price for goeasy stock. So is it a buy? After decades of growth and proving its worth in good times and bad, I’d say absolutely. 

Fool contributor Amy Legate-Wolfe has positions in goeasy. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

More on Dividend Stocks

ETFs can contain investments such as stocks
Dividend Stocks

This Monthly Income ETF Yields 3.5% — and it Deserves a Closer Look

Vanguard FTSE Canadian High Dividend Yield Index ETF (TSX:VDY) has a 3.5% yield.

Read more »

young adult uses credit card to shop online
Dividend Stocks

2 Canadian Dividend Stocks That Could Belong in Almost Any Investor’s Portfolio

These Canadian dividend stocks have sustainable payouts with the potential for gradual capital gains in the long term.

Read more »

young people dance to exercise
Dividend Stocks

2 High-Yield TSX Stocks Worth Buying if You Have $2,000 to Put to Work

Consider buying two high-yield TSX stocks to generate consistent income even if you have only $2,000 to spare.

Read more »

telehealth stocks
Dividend Stocks

2 High-Yield Dividend Stocks That Could Be a Safer Pick for Canadian Retirees

These two quality dividend stocks with solid underlying businesses, consistent dividend payouts, and visible growth prospects are ideal for retirees.

Read more »

cookies stack up for growing profit
Dividend Stocks

4 Dividend Stocks I’d Happily Double My Position in Today

These four quality dividend stocks offer attractive buying opportunities in this uncertain outlook.

Read more »

Canadian investor contemplating U.S. stocks with multiple doors to choose from.
Dividend Stocks

3 Canadian REITs Worth Holding in an Income Portfolio Through Any Market Condition

These Canadian REITs offer a mix of safety, growth and reliable income, giving investors the confidence to hold them in…

Read more »

dividends grow over time
Dividend Stocks

3 TSX Stocks I’d Snap Up on Any Dip Right Now

These three TSX names look like buy-the-dip candidates because they combine real earnings power with long-term growth drivers.

Read more »

worry concern
Dividend Stocks

2 Canadian Stocks to Buy When Everyone’s Nervous

Nervous markets reward real businesses, and these two TSX names offer either stability you can sleep on or a trend…

Read more »