1 Dominant Company That Just Raised Its Dividend for the 62nd Straight Year: Time to Buy the Stock?

I love Coca-Cola as an investment, but is it a screaming buy right now?

The Coca-Cola Company (NYSE: KO) isn’t just a favourite of Warren Buffett‘s; it’s also a cornerstone of my personal portfolio.

This iconic company combines several great long-term investment qualities: double-digit margins and return on equity, low volatility with a beta of 0.57, and unparalleled brand recognition. And who doesn’t enjoy a Classic Coke?

Yet, what truly draws many investors to Coca-Cola is its dividend. Currently yielding 3.1%, it may not be the highest, but its consistency is unmatched – a staggering 62-year streak of dividend growth.

Here’s all you need to know about Coca-Cola’s dividend and my assessment of whether this stock is a buy right now.

analyze data

Image source: Getty Images

Coca-Cola’s dividend

Coca-Cola in one of the 40-ish “Dividend Kings,” a title reserved for stocks that have maintained a minimum of 50 consecutive years of dividend growth.

Currently, Coca-Cola pays investors a quarterly dividend of $0.485 USD per share. The most recent ex-dividend date was March 14th, with the dividends actually paid on April 1st (your brokerage might receive them slightly later).

For those unfamiliar, the ex-dividend date is crucial as it determines who is eligible to receive the upcoming dividend payment.

To receive a dividend, an investor must purchase and hold the stock before the ex-dividend date; those purchasing on or after this date will not receive the dividend until the next cycle.

Reflecting on the past years, the dividend has shown steady growth: $0.46 in 2023, $0.44 in 2022, and $0.42 in 2021. If trends continue and everything progresses as expected, we might anticipate the dividend rising to $0.50 next year.

Therefore, Coca-Cola’s dividends have grown by approximately 5.2% annually from 2021 to 2024. That beats inflation!

Is Coca-Cola a buy?

I continue to gradually add to my holdings of Coca-Cola and consistently reinvest the dividends.

However, I wouldn’t classify it as a “screaming buy” at the moment, unlike in March 2020 during the COVID-19 market downturn when I aggressively increased my investment.

The primary reason? Coca-Cola’s earnings yield is currently too low for it to be an irresistible buy.

To understand this, let’s think about it in terms of owning a private business. Imagine you own a company that has a forward price-to-earnings (P/E) ratio of 22.3, which is identical to Coca-Cola’s current P/E.

In simple terms, a P/E ratio tells you how many dollars you are paying for every dollar of the company’s earnings.

So, if a company like Coca-Cola has a forward P/E ratio of 22.3, this means that as an investor, you are paying $22.32 for every $1 of Coca-Cola’s expected earnings.

Now, by taking the inverse of the P/E ratio, we arrive at an earnings yield of approximately 4.3%.

Now, consider this yield in comparison to the yield you could achieve by investing in a 10-year U.S. Treasury bond, which currently stands at around 4.5%.

When a company’s earnings yield is lower than what you could earn from a risk-free government bond, it suggests that the stock might not offer sufficient return potential relative to its risk.

So, if you can earn more from a safer investment like a U.S. Treasury bond, it raises questions about the attractiveness of investing in a higher-risk asset like stocks when the return is not proportionately higher.

Fool contributor Tony Dong has positions in Coca-Cola. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

More on Dividend Stocks

oil pumps at sunset
Dividend Stocks

Canadian Natural Resources vs. Suncor: The Dividend Stock to Own Through 2026

Let’s compare Canadian Natural Resources and Suncor Energy across their financial performance, dividend track records, growth prospects, and valuations to…

Read more »

man studies at computer
Dividend Stocks

Here Are The 3 Canadian Stocks I’d Tell a New Investor to Buy ASAP

Discover strategies for investing in stocks that can help you thrive in a market filled with volatility and uncertainty.

Read more »

telecom towers concept for wireless technology
Dividend Stocks

BCE Stock Is Down 2% After Q3: Is the 5.8% Dividend Safe?

BCE stock slipped 2% after Q3 earnings. See whether the 5.8% dividend is safe, how free cash flow covers it,…

Read more »

TFSA (Tax-Free Savings Account) on wooden blocks and Canadian one hundred dollar bills.
Dividend Stocks

Too Busy to Invest? This Dividend Stock Deserves a Permanent Place In Your TFSA

This Canadian stock appears well-positioned to keep paying and growing its dividend and deliver solid capital gains in the long…

Read more »

monthly calendar with clock
Dividend Stocks

The TFSA Strategy I’d Use to Generate $600 in Monthly Tax-Free Income

A smarter TFSA approach is to prioritize sustainable total returns and diversification rather than chasing an arbitrary monthly income number.

Read more »

Concept of rent, search, purchase real estate, REIT
Dividend Stocks

How Much to Invest in Killam Apartment for $250 a Month in Dividends

Want $250 a month? Killam Apartment pays $0.06 a unit at $17.45. See how many units to buy, what Q3…

Read more »

resting in a hammock with eyes closed
Dividend Stocks

3 Top Canadian Dividend Stocks for $2,050 in Passive Income Each Year

With resilient business models, consistent dividend payouts, and clear growth prospects, these three dividend stocks are ideal for income-seeking investors.

Read more »

GettyImages-1394663007
Dividend Stocks

A Recession-Resistant Dividend Stock for Lifelong TFSA Income

A resilient utility business, improving earnings, and ambitious investment plans could make this Canadian dividend stock an excellent choice for…

Read more »